YNAP: Develop the Group’s unique sustainability vision and produce its first report

Brief

Develop a distinctive sustainability vision capturing the essential elements of the new group’s identity and strategic positioning, and produce its first report.

 

Our work

  • ENGAGEMENT: interviews and thematic workshops with 40 executives and managers from across the business, covering London, Milan, Bologna and New York, discovering what people think about sustainability priorities (used as input for materiality process). Interviews with selected stakeholders and experts to understand YNAP’s context and priorities; a survey of 24,000 top-spending customers to discover values, attitudes to social and environmental issues, and expectations of YNAP.
  • STRATEGY & MATERIALITY: identification of a sustainability vision and strategic framework organised around three pillars, drawing on benchmarking of relevant sectors, engagement outputs and materiality analysis, and YNAP’s business plan. Definition of governance process.
  • REPORT: Innovative approach in two parts: a narrative and ”emotional” first section explaining commitments and initiatives; a more technical second section containing GRI disclosures and performance. Editorial project and English texts by Lundquist; graphics by our partner agency y&k; Italian translation by our partner Star.

 

Result

YNAP published its first sustainability report at its AGM in April 2017. The vision and report has provided the basis for communications campaigns and will evolve into a detailed sustainability strategy over 2017.

 


Leave a Reply




Post Comment

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Into the sustainability labyrinth: Lundquist event provides guidance on a distinctive response to mandatory reporting

It’s a critical moment for corporate sustainability in Italy and companies turned out in force at an event we held in Milan last week to hear how to turn this year’s legal obligation on non-financial transparency into an opportunity.

 

We hosted over 60 participants from 38 registered companies at TIMSpace for a morning of presentations and conversations about the merits of a distinctive approach to sustainability for the benefit of the entire business, covering topics of sustainability strategies, non-financial reporting, stakeholder engagement and communications. Entitled “Nel Labirinto della Sostenibilità” (In the Sustainability Labyrinth), the event warned about the dangers of having a narrow, compliance-oriented response to the requirements of the Italian decree mandating reporting on some social and environmental matters (read our blog post on how the decree is changing the Italian sustainability scenario – in Italian.)

Notice of Webranking by Comprend 21st Annual Release — companies included and deadlines

The evaluation process for the latest edition of Webranking by Comprend 2017/2018  is off to a great start. The study is Europe’s most in-depth analysis of online financial and corporate communication, covering the largest companies in Europe as well as several individual country rankings. The ranking is conducted by Comprend in collaboration with Lundquist, which manages the Italian, Swiss and Austrian rankings.

Our latest thinking

© 2016 Lundquist – Partita IVA 05881100969

css.php