YNAP: Develop the Group’s unique sustainability vision and produce its first report


Develop a distinctive sustainability vision capturing the essential elements of the new group’s identity and strategic positioning, and produce its first report.


Our work

  • ENGAGEMENT: interviews and thematic workshops with 40 executives and managers from across the business, covering London, Milan, Bologna and New York, discovering what people think about sustainability priorities (used as input for materiality process). Interviews with selected stakeholders and experts to understand YNAP’s context and priorities; a survey of 24,000 top-spending customers to discover values, attitudes to social and environmental issues, and expectations of YNAP.
  • STRATEGY & MATERIALITY: identification of a sustainability vision and strategic framework organised around three pillars, drawing on benchmarking of relevant sectors, engagement outputs and materiality analysis, and YNAP’s business plan. Definition of governance process.
  • REPORT: Innovative approach in two parts: a narrative and ”emotional” first section explaining commitments and initiatives; a more technical second section containing GRI disclosures and performance. Editorial project and English texts by Lundquist; graphics by our partner agency y&k; Italian translation by our partner Star.



YNAP published its first sustainability report at its AGM in April 2017. The vision and report has provided the basis for communications campaigns and will evolve into a detailed sustainability strategy over 2017.


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