YNAP: Develop the Group’s unique sustainability vision and produce its first report


Develop a distinctive sustainability vision capturing the essential elements of the new group’s identity and strategic positioning, and produce its first report.


Our work

  • ENGAGEMENT: interviews and thematic workshops with 40 executives and managers from across the business, covering London, Milan, Bologna and New York, discovering what people think about sustainability priorities (used as input for materiality process). Interviews with selected stakeholders and experts to understand YNAP’s context and priorities; a survey of 24,000 top-spending customers to discover values, attitudes to social and environmental issues, and expectations of YNAP.
  • STRATEGY & MATERIALITY: identification of a sustainability vision and strategic framework organised around three pillars, drawing on benchmarking of relevant sectors, engagement outputs and materiality analysis, and YNAP’s business plan. Definition of governance process.
  • REPORT: Innovative approach in two parts: a narrative and ”emotional” first section explaining commitments and initiatives; a more technical second section containing GRI disclosures and performance. Editorial project and English texts by Lundquist; graphics by our partner agency y&k; Italian translation by our partner Star.



YNAP published its first sustainability report at its AGM in April 2017. The vision and report has provided the basis for communications campaigns and will evolve into a detailed sustainability strategy over 2017.


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Latest news

Getting left behind? CSR communications in Switzerland undermined by low transparency

The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.


The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

Deadline for Webranking evaluations set for Aug. 31

On Thursday August 31st we will be closing the 2017-2018 edition of Webranking for the year, the annual ranking measuring the quality of online financial and corporate communications. The Italian, Swiss, and Austrian editions of Webranking by Comprend are carried out and coordinated by Lundquist.


This is the last call for companies to notify us of any significant changes made to their websites during the month of August, by sending us, via e-mail, a list of links to the pages that have been altered.


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