The top 5 reasons why companies should be interested in Wikipedia – Podcast

(LISTEN TO THE PODCAST)

 

It has definitely been a long journey. After nine years on the field with Lundquist Wikipedia Research , we know there is still plenty of work and training to do in order for companies to acknowledge how Wikipedia can work for them.

 

For this reason, we continue to share our knowledge and keep training companies on how to properly engage on Wikipedia. We warn them of the consequences of editing without a proper understanding of Wikipedia’s rules and customs and support them in this endeavour.

 

Today Lundquist’s Daniele Righi had an interesting conversation on the matter with Giorgio Minguzzi, host of the Merita Business Podcast. Throughout the podcast, Daniele also shares five reasons for why companies should be interested in Wikipedia:

 

  1. Wikipedia is well-read: Wikipedia is the 5th most visited and consulted website in the world. On average, the English-language version receives more than 8 billion pageviews per month
  2. The quality of articles dedicated to companies is low: Article content is often lacking or outdated
  3. The community needs help in fixing these issues: Wikipedia members are far from plenty: active members make up only a tiny percentage of those registered
  4. Companies cannot afford to ignore it: Acting on Wikipedia without any knowledge of how to do so can result in negative press attention (see what happened to Burger King recently)
  5. Companies can help by collaborating properly


Listen to the podcast also for more advice on how to approach the free encyclopedia.

If you work for a company, and need any more information or help in understanding how to engage with Wikipedia, do not hesitate to contact Daniele Righi (daniele.righi@lundquist.it)

 

The podcast is in Italian. Keep a lookout for our blog on the main highlights, coming shortly.


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Daniele Righi - Companies & Wikipedia - Merita Business - SMDAYIT
The top 5 reasons why companies should be interested in Wikipedia – Podcast

(LISTEN TO THE PODCAST)

 

It has definitely been a long journey. After nine years on the field with Lundquist Wikipedia Research , we know there is still plenty of work and training to do in order for companies to acknowledge how Wikipedia can work for them.

 

For this reason, we continue to share our knowledge and keep training companies on how to properly engage on Wikipedia. We warn them of the consequences of editing without a proper understanding of Wikipedia’s rules and customs and support them in this endeavour.

 

Today Lundquist’s Daniele Righi had an interesting conversation on the matter with Giorgio Minguzzi, host of the Merita Business Podcast. Throughout the podcast, Daniele also shares five reasons for why companies should be interested in Wikipedia:

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