The top 5 reasons why companies should be interested in Wikipedia – Podcast

(LISTEN TO THE PODCAST)

 

It has definitely been a long journey. After nine years on the field with Lundquist Wikipedia Research , we know there is still plenty of work and training to do in order for companies to acknowledge how Wikipedia can work for them.

 

For this reason, we continue to share our knowledge and keep training companies on how to properly engage on Wikipedia. We warn them of the consequences of editing without a proper understanding of Wikipedia’s rules and customs and support them in this endeavour.

 

Today Lundquist’s Daniele Righi had an interesting conversation on the matter with Giorgio Minguzzi, host of the Merita Business Podcast. Throughout the podcast, Daniele also shares five reasons for why companies should be interested in Wikipedia:

 

  1. Wikipedia is well-read: Wikipedia is the 5th most visited and consulted website in the world. On average, the English-language version receives more than 8 billion pageviews per month
  2. The quality of articles dedicated to companies is low: Article content is often lacking or outdated
  3. The community needs help in fixing these issues: Wikipedia members are far from plenty: active members make up only a tiny percentage of those registered
  4. Companies cannot afford to ignore it: Acting on Wikipedia without any knowledge of how to do so can result in negative press attention (see what happened to Burger King recently)
  5. Companies can help by collaborating properly


Listen to the podcast also for more advice on how to approach the free encyclopedia.

If you work for a company, and need any more information or help in understanding how to engage with Wikipedia, do not hesitate to contact Daniele Righi (daniele.righi@lundquist.it)

 

The podcast is in Italian. Keep a lookout for our blog on the main highlights, coming shortly.


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Job opening – Graphic designer

Lundquist is looking to recruit a graphic designer interested in corporate communications, social media and sustainability with a proven track record in both digital and print design.

 

The position will evolve over time. Initially, the main tasks will be to provide support with design and impagination for Lundquist research whitepapers,sustainability reports and other corporate documents, as well as general support for website and communication activities. Subsequently, the person will lead the work in developing a new corporate and digital identity of Lundquist as well as creative graphical solutions for our clients.

 

Ultimately, the aim is to develop a business area with its own revenue streams to reinforce the overall business proposition of Lundquist in Italy and abroad, including building a design team. The position is based in Milan.

 

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The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.

 

The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

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