The Lundquist model

We adopt a tried-and-tested approach to our clients’ challenges, developing our projects around three phases: Measure | Manage | Change.

 

 

Measure

 

Each year, Lundquist undertakes authoritative, rigorous research as a way to explore the frontiers of online corporate communications. We publish detailed whitepapers and rankings of best practice. Our main activities have consolidated in three areas:

Since 2004, Lundquist has partnered Comprend (formerly KW Digital) in producing the KWD Webranking, the first and most transparent ranking of corporate websites, which evaluates more than 900 companies globally. Lundquist represents Comprend in Austria, Italy and Switzerland.

 

Read more about our research.

 

 

Measure Manage Change - Our ModelManage

 

Our research provides a framework for companies to analyse and benchmark their communications. Thanks to our accumulated expertise, we can provide them with a dispassionate assessment of their online presence and develop clear and detailed action plans for improvement. Our research gives us:

  • Quantitative information on user needs
  • Tried-and-tested methodologies for measuring and prioritising content
  • Vast knowledge of best practice and emerging trends

That translates into practical, actionable tools for our clients. Discover our range of services.

 

 

Change

 

Strategy is the key to success in our field. Gone are the days of taking an ad hoc approach to digital channels, as an add-on to the offline realm; today online has to be at the core of corporate communications. We help our clients equip themselves for this context and develop winning strategies for achieving ambitious goals.

 

Our focus on content and the user experience allows us to take a dispassionate view of technology and understand how it can be best adopted in a corporate context. We guide companies in changing their internal culture in favour of transparency, accountability and engagement.

Learn about our digital strategy and consulting.

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Into the sustainability labyrinth: Lundquist event provides guidance on a distinctive response to mandatory reporting

It’s a critical moment for corporate sustainability in Italy and companies turned out in force at an event we held in Milan last week to hear how to turn this year’s legal obligation on non-financial transparency into an opportunity.

 

We hosted over 60 participants from 38 registered companies at TIMSpace for a morning of presentations and conversations about the merits of a distinctive approach to sustainability for the benefit of the entire business, covering topics of sustainability strategies, non-financial reporting, stakeholder engagement and communications. Entitled “Nel Labirinto della Sostenibilità” (In the Sustainability Labyrinth), the event warned about the dangers of having a narrow, compliance-oriented response to the requirements of the Italian decree mandating reporting on some social and environmental matters (read our blog post on how the decree is changing the Italian sustainability scenario – in Italian.)

Notice of Webranking by Comprend 21st Annual Release — companies included and deadlines

The evaluation process for the latest edition of Webranking by Comprend 2017/2018  is off to a great start. The study is Europe’s most in-depth analysis of online financial and corporate communication, covering the largest companies in Europe as well as several individual country rankings. The ranking is conducted by Comprend in collaboration with Lundquist, which manages the Italian, Swiss and Austrian rankings.

Our latest thinking

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