The Lundquist model

We adopt a tried-and-tested approach to our clients’ challenges, developing our projects around three phases: Measure | Manage | Change.

 

 

Measure

 

Each year, Lundquist undertakes authoritative, rigorous research as a way to explore the frontiers of online corporate communications. We publish detailed whitepapers and rankings of best practice. Our main activities have consolidated in three areas:

Since 2004, Lundquist has partnered Comprend (formerly KW Digital) in producing the KWD Webranking, the first and most transparent ranking of corporate websites, which evaluates more than 900 companies globally. Lundquist represents Comprend in Austria, Italy and Switzerland.

 

Read more about our research.

 

 

Measure Manage Change - Our ModelManage

 

Our research provides a framework for companies to analyse and benchmark their communications. Thanks to our accumulated expertise, we can provide them with a dispassionate assessment of their online presence and develop clear and detailed action plans for improvement. Our research gives us:

  • Quantitative information on user needs
  • Tried-and-tested methodologies for measuring and prioritising content
  • Vast knowledge of best practice and emerging trends

That translates into practical, actionable tools for our clients. Discover our range of services.

 

 

Change

 

Strategy is the key to success in our field. Gone are the days of taking an ad hoc approach to digital channels, as an add-on to the offline realm; today online has to be at the core of corporate communications. We help our clients equip themselves for this context and develop winning strategies for achieving ambitious goals.

 

Our focus on content and the user experience allows us to take a dispassionate view of technology and understand how it can be best adopted in a corporate context. We guide companies in changing their internal culture in favour of transparency, accountability and engagement.

Learn about our digital strategy and consulting.

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Getting left behind? CSR communications in Switzerland undermined by low transparency

The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.

 

The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

Deadline for Webranking evaluations set for Aug. 31

On Thursday August 31st we will be closing the 2017-2018 edition of Webranking for the year, the annual ranking measuring the quality of online financial and corporate communications. The Italian, Swiss, and Austrian editions of Webranking by Comprend are carried out and coordinated by Lundquist.

 

This is the last call for companies to notify us of any significant changes made to their websites during the month of August, by sending us, via e-mail, a list of links to the pages that have been altered.

 

Our latest thinking

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