Our range of services

Whether we are working on strategy framework or tackling a more circumscribed project, much of what we do follows our Measure | Manage | Change method. While each client and project is different, here is a summary of our most common activities.

 

 

Measure

  • Extensive research and benchmarking
  • Key user perception audits and internal interviews
  • Customised insights from our user surveys
  • Ecosystem analysis
  • Usability testing

 

Manage

  • Overview analysis of strengths and challenges
  • Page-by-page analysis of current online presence
  • Action plans for improvement
  • Interaction design and wireframes
  • Second-reading of reports and web pages

 

Change

  • Digital strategy and advice
  • Content strategy & key message development
  • Corporate social media strategy
  • Definition of website architecture and content description
  • Guidelines for storytelling and online content
  • Training in online communications (storytelling, copy editing, social media…)

 

You can also find out more in detail about our approach and services in the areas of corporate responsibility, employer branding and social media.

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Digital transparency test for non-listed companies continues into fourth year – inclusions & deadlines

In line with increasing demands for accountability and transparency, Webranking by Comprend will continue to include and assess major non-listed companies in Italy and Switzerland. The ranking is conducted by Lundquist.

 

Noting the pivotal role that Italy’s and Switzerland’s non-listed companies play in their respective economies, this is the fourth year that Webranking takes an in-depth look at a section of companies that have an important impact on society, culture and economy.

 

Webranking by Comprend is Europe’s most in-depth annual analysis of online financial and corporate communication, covering the largest companies by market capitalization and largest non-listed companies in Europe and globally. Find out if your company is included below.

Into the sustainability labyrinth: Lundquist event provides guidance on a distinctive response to mandatory reporting

It’s a critical moment for corporate sustainability in Italy and companies turned out in force at an event we held in Milan last week to hear how to turn this year’s legal obligation on non-financial transparency into an opportunity.

 

We hosted over 60 participants from 38 registered companies at TIMSpace for a morning of presentations and conversations about the merits of a distinctive approach to sustainability for the benefit of the entire business, covering topics of sustainability strategies, non-financial reporting, stakeholder engagement and communications. Entitled “Nel Labirinto della Sostenibilità” (In the Sustainability Labyrinth), the event warned about the dangers of having a narrow, compliance-oriented response to the requirements of the Italian decree mandating reporting on some social and environmental matters (read our blog post on how the decree is changing the Italian sustainability scenario – in Italian.)

Our latest thinking

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