Digital strategy and consulting

A clear and actionable strategy is a vital element for successful communications. It’s that invisible logic that gives users the impression that what they are reading makes sense and is not the disjointed consequence of “silo” communication. Only a strategic approach will ensure digital channels are effectively exploited and not treated as an after-thought or add-on. The result is an online presence that is aligned within the wider digital and corporate strategies.

 

 

When approaching online corporate communications projects, we develop a number of different strategic analyses for our clients:

 

  • Digital strategy
  • Content strategy
  • Channel-specific strategy (sustainability, employer branding, etc.)
  • Social media strategy

 

In each instance, we set strategic, long-term priorities as well as specific goals, analyse channels, audiences and the broader communications context for the company’s operations, and finally determine key messages and tone of voice. All this puts us in a position to plan specific actions that are coherent with an overall ambition and support companies in implementation: information architecture, webtrees, storytelling proposals, content creation and social media initiatives. We also support companies in choosing and supporting their web agency throughout the website development phase.

 

Thanks to this strategic approach we have developed long-term relationships with many clients, assisting them in developing roadmaps to tackle their online communications challenges.

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Into the sustainability labyrinth: Lundquist event provides guidance on a distinctive response to mandatory reporting

It’s a critical moment for corporate sustainability in Italy and companies turned out in force at an event we held in Milan last week to hear how to turn this year’s legal obligation on non-financial transparency into an opportunity.

 

We hosted over 60 participants from 38 registered companies at TIMSpace for a morning of presentations and conversations about the merits of a distinctive approach to sustainability for the benefit of the entire business, covering topics of sustainability strategies, non-financial reporting, stakeholder engagement and communications. Entitled “Nel Labirinto della Sostenibilità” (In the Sustainability Labyrinth), the event warned about the dangers of having a narrow, compliance-oriented response to the requirements of the Italian decree mandating reporting on some social and environmental matters (read our blog post on how the decree is changing the Italian sustainability scenario – in Italian.)

Notice of Webranking by Comprend 21st Annual Release — companies included and deadlines

The evaluation process for the latest edition of Webranking by Comprend 2017/2018  is off to a great start. The study is Europe’s most in-depth analysis of online financial and corporate communication, covering the largest companies in Europe as well as several individual country rankings. The ranking is conducted by Comprend in collaboration with Lundquist, which manages the Italian, Swiss and Austrian rankings.

Our latest thinking

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