Digital strategy and consulting

A clear and actionable strategy is a vital element for successful communications. It’s that invisible logic that gives users the impression that what they are reading makes sense and is not the disjointed consequence of “silo” communication. Only a strategic approach will ensure digital channels are effectively exploited and not treated as an after-thought or add-on. The result is an online presence that is aligned within the wider digital and corporate strategies.

 

 

When approaching online corporate communications projects, we develop a number of different strategic analyses for our clients:

 

  • Digital strategy
  • Content strategy
  • Channel-specific strategy (sustainability, employer branding, etc.)
  • Social media strategy

 

In each instance, we set strategic, long-term priorities as well as specific goals, analyse channels, audiences and the broader communications context for the company’s operations, and finally determine key messages and tone of voice. All this puts us in a position to plan specific actions that are coherent with an overall ambition and support companies in implementation: information architecture, webtrees, storytelling proposals, content creation and social media initiatives. We also support companies in choosing and supporting their web agency throughout the website development phase.

 

Thanks to this strategic approach we have developed long-term relationships with many clients, assisting them in developing roadmaps to tackle their online communications challenges.

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Getting left behind? CSR communications in Switzerland undermined by low transparency

The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.

 

The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

Deadline for Webranking evaluations set for Aug. 31

On Thursday August 31st we will be closing the 2017-2018 edition of Webranking for the year, the annual ranking measuring the quality of online financial and corporate communications. The Italian, Swiss, and Austrian editions of Webranking by Comprend are carried out and coordinated by Lundquist.

 

This is the last call for companies to notify us of any significant changes made to their websites during the month of August, by sending us, via e-mail, a list of links to the pages that have been altered.

 

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