Digital strategy and consulting

A clear and actionable strategy is a vital element for successful communications. It’s that invisible logic that gives users the impression that what they are reading makes sense and is not the disjointed consequence of “silo” communication. Only a strategic approach will ensure digital channels are effectively exploited and not treated as an after-thought or add-on. The result is an online presence that is aligned within the wider digital and corporate strategies.

 

 

When approaching online corporate communications projects, we develop a number of different strategic analyses for our clients:

 

  • Digital strategy
  • Content strategy
  • Channel-specific strategy (sustainability, employer branding, etc.)
  • Social media strategy

 

In each instance, we set strategic, long-term priorities as well as specific goals, analyse channels, audiences and the broader communications context for the company’s operations, and finally determine key messages and tone of voice. All this puts us in a position to plan specific actions that are coherent with an overall ambition and support companies in implementation: information architecture, webtrees, storytelling proposals, content creation and social media initiatives. We also support companies in choosing and supporting their web agency throughout the website development phase.

 

Thanks to this strategic approach we have developed long-term relationships with many clients, assisting them in developing roadmaps to tackle their online communications challenges.

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Webranking 2016-2017 Europe: Is your corporation communications primed for a Trump era?

As published by the FT’s Investors Chronicle and Italy’s Corriere Economia (Corriere della Sera), the 20th edition of Webranking reveals that European stalwarts are paving the way to credible comms. The ranking is conducted by Comprend in collaboration with Lundquist.

 

Winners: Snam, Wärtsilä and ENI clinch the titles for best online communicators in Europe

 

Read our whitepaper here

 

Bilanz exclusively covers 3rd edition of Swiss non-listed research

Swiss business weekly Bilanz reports exclusively today that for Swiss non-listed companies, the gap between companies who strive to communicate credibly and those who fail to provide adequate information is widening. Now in its third edition, Lundquist conducts the Swiss ranking in collaboration with Comprend.

 

Winners: Swiss Post, Zürcher Kantonalbank and SBB clinch the titles for best digital communicators

 

READ OUR WHITEPAPER HERE

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