Snam: new sustainability communications strategy built around “shared value” approach


Propose a new strategy and structure for the Sustainability section of the corporate website in line with international best practice and to create all new content. The aim was to make the utility’s sustainability commitment relevant to its core business and most important stakeholders while finding ways to explain its “creating shared value” approach in a practical rather than abstract way.


Our work

  • Thematic and sector benchmarks
  • Sustainability communication strategy (priority themes, information architecture, tone, interactivity, integration and page design)
  • New webtree for Sustainability section and outline of page contents
  • Content writing and supervision of visual and video content



The new Sustainability section, published in July 2013, enabled Snam to move its online sustainability communications towards best practice and stakeholder needs. Moreover Snam boosted its standing in the CSR Online Awards, gaining the3rd position in Italy. The project helped define a new approach to telling the company’s sustainability stories and triggered work to revamp other parts of the corporate domain, starting with corporate governance (ongoing).


Snam - Credentials - Stories from the regions

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Latest news

Getting left behind? CSR communications in Switzerland undermined by low transparency

The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.


The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

Deadline for Webranking evaluations set for Aug. 31

On Thursday August 31st we will be closing the 2017-2018 edition of Webranking for the year, the annual ranking measuring the quality of online financial and corporate communications. The Italian, Swiss, and Austrian editions of Webranking by Comprend are carried out and coordinated by Lundquist.


This is the last call for companies to notify us of any significant changes made to their websites during the month of August, by sending us, via e-mail, a list of links to the pages that have been altered.


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