Snam: new sustainability communications strategy built around “shared value” approach


Propose a new strategy and structure for the Sustainability section of the corporate website in line with international best practice and to create all new content. The aim was to make the utility’s sustainability commitment relevant to its core business and most important stakeholders while finding ways to explain its “creating shared value” approach in a practical rather than abstract way.


Our work

  • Thematic and sector benchmarks
  • Sustainability communication strategy (priority themes, information architecture, tone, interactivity, integration and page design)
  • New webtree for Sustainability section and outline of page contents
  • Content writing and supervision of visual and video content



The new Sustainability section, published in July 2013, enabled Snam to move its online sustainability communications towards best practice and stakeholder needs. Moreover Snam boosted its standing in the CSR Online Awards, gaining the3rd position in Italy. The project helped define a new approach to telling the company’s sustainability stories and triggered work to revamp other parts of the corporate domain, starting with corporate governance (ongoing).


Snam - Credentials - Stories from the regions

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Into the sustainability labyrinth: Lundquist event provides guidance on a distinctive response to mandatory reporting

It’s a critical moment for corporate sustainability in Italy and companies turned out in force at an event we held in Milan last week to hear how to turn this year’s legal obligation on non-financial transparency into an opportunity.


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The evaluation process for the latest edition of Webranking by Comprend 2017/2018  is off to a great start. The study is Europe’s most in-depth analysis of online financial and corporate communication, covering the largest companies in Europe as well as several individual country rankings. The ranking is conducted by Comprend in collaboration with Lundquist, which manages the Italian, Swiss and Austrian rankings.

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