Our secret to sustainability communications: just ask…

Lundquist CSR Online AwardsIn much of the developed and urban world, digital is making life faster, more interconnected and more data-dependent. Our interactions have become more informal and yet more mediated thanks to the emergence of new communication platforms with their streams, algorithms and networks of connections.

 

What does this trend mean for sustainability and corporate responsibility (CR), concepts that (should) revolve around relations and interactions? How is it changing the way people engage on social, environmental and governance themes?

 

That’s a question we at Lundquist have been asking since 2007 as part of our CSR Online Awards. The 1,600 responses we’ve received over the years have provided illuminating insights. And it’s time to reach out again to all those involved in sustainability – whether professionally or personally – to take the pulse of how engagement is evolving in a digital age.

 

Have your say: join the survey now.

 

Our study comes at a fascinating time. The inclusion of materiality materiality (determining what’s relevant within sustainability for a single company) into sustainability reporting frameworks has set off a frenzy of activity in companies. Alongside the serial engagers, many others are now actually coming out of their shell and engaging both internally and with society.

 

So it’s a perfect time to ask people how this process is changing their expectations of sustainability and CR communications. After all the excitement around materiality, after the stakeholder panels, employee workshops and expert interviews, how do you expect sustainability to involve? What is driving trust in online CR communications? And how would you like the engagement process to continue?

 

So, it’s time for you all to come out of your shells a little and share your views. We’ll come back to you with our findings in the coming weeks so don’t forget to leave an email address at the end of the survey.

 

Here’s the link again to access the research: https://www.surveymonkey.com/r/CSROA2016, otherwise you can complete it directly below:

 

Create your own user feedback survey

 


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Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

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