http://www.lundquist.it/ en-en Thu, 17 May 2012 00:00:00 +0100 info@lundquist.it http://www.lundquist.it/images/logo.png http://www.lundquist.it/ 173 34 lundquist.it RSS th Lundquist Breakfast Meeting, held yesterday in Rome, focused on emerging digital trends and what they mean for the immediate future of corporate communications.  



The event at Hotel Ponte Sisto in the heart of the Italian capital, with breakfast served under the palm trees of its elegant courtyard, drew 33 participants from 20 listed and non-listed companies and institutions: Ansaldo STS, Assicurazioni Generali, Banca d’Italia, BNL, Eni, Fiat Industrial, Finmeccanica, Gruppo Hera, Gruppo Iren, Lottomatica, Maire Tecnimont and Tecnimont KT, Permasteelisa, Poste Italiane, RCS Mediagroup, Salini, Sanofi, Telecom Italia, TotalErg and Toto Holding.  





The aim of the Breakfast Meeting was to discuss hot topics in digital communications, compare experiences and understand which are the most important trends for immediate application in the environment of corporate communications.  

Sara Rusconi, head of web consulting at Lundquist, presented our new Social Media Awards, which will aggregate focused studies into all the main channels, from LinkedIn to Twitter and Wikipedia. Along with James Osborne, head of CSR at Lundquist, she explained the six pillars that are guiding the research and examples of best (and worst) practice.  



The discussion revealed how many companies are unable to deploy a corporate social media presence due to the reticence of top management. Others, however, explained how a step-by-step approach brought significant and surprising benefits and that criticism was short-lived.  

Cristiano Poian, digital strategist at Lundquist, moderated an interactive workshop around four themes:
>> New models of navigation and approaches to the organisation of website content
>> Using website analytics for better content strategy
>> The impact of smartphones on corporate communications
>> The use of Pinterest for corporate websites.

  
The discussion revealed how many Italian companies are curious about reviewing their approach to corporate website content and that some are experimenting with new technologies: from responsive design to smartphone apps, from online gaming to reporting centres for iPad.

To understand more about Lundquist's Breakfast Meetings, see our video and blog post about the event on social media held in March in Milan's Villa Necchi.]]> Thu, 17 May 2012 00:00:00 +0100 Nokia, Vodafone and BP have the most complete and authoritative pages. The study also revealed that quality is improving, despite concern about Wikipedia’s ability to draw a sufficient number of editors and ensure accuracy.

Out of Europe’s top 100 listed companies, Nokia was found to have the most informative and functional article, scoring 23.25 points in Lundquist’s evaluation protocol, which has 30 criteria and allows for a maximum score of 25. The page on Vodafone totalled 23 points and the one on BP 22.75. The general improvement was underscored by the fact that, taking into account the 79 companies that were covered in Lundquist’s previous survey in early 2010, the average score jumped to 17 from 13.5 (+26%). The most improved pages were on Nordea Bank, UBS and Rio Tinto.  

Lundquist’s research showed that the best corporate entries in Wikipedia are generally underpinned by an active and diverse community of editors: that is to say, Wikipedia works best when it succeeds in its mission of being a collaborative encyclopaedia. For example, the winning Nokia page was updated on average every 21 hours in 2011 and 4th-placed Tesco every 16 hours. By contrast, the worst pages in the study were barely active.  

But Wikipedia includes some glaring disparities in the quality of corporate information, including facts about financial performance, board members and criticism. Worryingly, one in three of articles had some kind of “alert”, signalling shortcomings such as a lack of neutrality or the need for fresh information.  

The collaborative online encyclopaedia is the fifth most visited site on the web and has become a fundamental part of companies’ online reputation; in many cases it is the first stop for people searching for corporate information. This presents a challenge for companies that must understand Wikipedia and its rules better and find a way to engage with its community with the shared goal of improving the quality of the pages.  

It is a common misconception that companies have no role to play on Wikipedia because the site’s content is user-generated. Though companies are often strongly discouraged from editing their own articles, there are many other ways for them to interact and represent themselves on the encyclopaedia. Lundquist has developed an engagement model for companies to facilitate co-operation with the Wikipedia community, learning to interact directly with its editors and allowing good collaboration in keeping the information updated.  

Lundquist assesses company pages on Wikipedia as part of its various research series into the quality of online corporate information. In 2011-2012, the Wikipedia project took into consideration 291 publicly traded European companies, organised into five rankings: a Europe-wide project based on companies in the FTSE Eurotop 100 Index and country rankings of the biggest listed companies in Austria (forthcoming), Germany (forthcoming), Italy and Switzerland.  

Top 10 Wikipedia Pages on European companies
(maximum = 25 points)

1. Nokia (23.25 points)
2. Vodafone (23)
3. BP (22.75)
4. Tesco (22)
5. Rio Tinto (21.75)
6=   Philiphs (21.50)
6=   Unilever (21.50)
7=   UBS (21.25)
7=   Deutsche Bank (21.25)
10= GlaxoSmithKline (20.75)
10= Royal Dutch Shell (20.75) 

To read more: Wikipedia Research Europe 2011 Executive Summary See the results of the previous edition: Lundquist Wikipedia Fortune Global 500 Research 2010 Executive Summary]]> Tue, 15 May 2012 00:00:00 +0100 Marcella Semenza to its team as CSR consultant. Marcella will support our corporate social responsibility (CSR) activities, led by James Osborne, including contribution to the CSR Online Awards and the organisation of our annual seminar in online CSR communications, as well as work for individual clients.

Marcella, 30, has experience in event management, CSR and social and cause-related communications. During the last five years she worked at Koinètica, a public relations agency specialising in CSR and communication for non-profits where she was in charge of event management and supporting communication projects for the agency’s clients.

In addition to strategic and operating experience in the field of communications, she has gained in-depth knowledge of the non-profit sector and potential roles for companies, especially in terms of communication and engagement.

On top of her professional experience, last year Marcella attended the Executive Master in Social Media Marketing & Web Communication at Iulm University to develop her capacities in digital communications. Before Koinètica, Marcella worked as assistant producer for production company Filmmaster, where she developed her project management and problem solving skills.]]> Mon, 23 Apr 2012 00:00:00 +0100 successful event in Zurich, Lundquist yesterday hosted another Breakfast Meeting in Switzerland, this time totally dedicated to online communications of corporate responsibility and sustainability.



Participants congregated at Zurich’s elegant Hotel Glockenhof representing 14 of the biggest Swiss and Austrian companies: ABB, Bank Sarasin, Barry Callebaut, Credit Suisse, Gategroup, Geberit, LGT Financial Services, Lindt, Oerlikon, Swisslife, Syngenta, UBS, Zumtobel and Zurich.



After a welcome and introduction by Joakim Lundquist, founding partner of Lundquist, James Osborne, head of CSR communications, and Karim Bruneo, CSR communications consultant, took the floor to conduct the interactive workshop, a participant-based conversation and sharing of experiences. The discussion concentrated on five topics:

>> The challenges and opportunities of using social media for CSR

>> Use of multimedia content and the importance of video in particular

>> Online reporting and the difficulty of serving the needs of different          audiences – from investment professionals to employees and customers

>> Integration of CSR information within the broader online presence

>> Online employer branding and co-operation strategies between CSR and human resources

The views expressed by participants were compared with responses from the CSR Online Awards 2011 Survey, Lundquist’s annual questionnaire of web users’ points of view.



In the final part of the meeting, James Osborne presented key findings from the CSR Online Awards and results of the 2011 research for Europe 100, Germany, Switzerland and Austria. He illustrated emerging trends in online CSR communications with examples of innovation from leading European companies.



The breakfast meeting series will continue later in the spring with the next stop planned for Rome.


]]> Thu, 29 Mar 2012 00:00:00 +0100 Cristiano Poian to our team, who has joined as senior digital strategist. Cristiano will strengthen our market positioning above all in user experience and lead the employer branding research 2012.  

Cristiano, 36, has more than ten years’ experience in digital media agencies and online consultancies, having worked for some of the main Italian companies in the sector. During the last year he was head of project management at LBi Italy, where he was in charge of directing the projects for some of the agency’s main international clients.  

Previously, after an entrepreneurial experience with 1000 ASA, his own web agency, Cristiano worked as a user experience and usability expert for E-TREE and as senior consultant for Value Team, in the financial services business unit.  

Besides his professional path as a digital consultant, Cristiano has pursued academic research in the field of new media studies. He holds a Ph.D. in Audiovisual Studies from the University of Udine where he also was adjunct professor from 2005 to 2008. Currently he is teaching in the Master’s in Digital Entertainment Media & Design at IULM University, Milan.]]> Tue, 20 Mar 2012 00:00:00 +0100 th Breakfast Meeting was held on March 8 in Milan in the elegant setting of Villa Necchi Campiglio, bringing together more than 40 companies to consider social media from a corporate point of view.

Professionals working in the areas of online communications, human resources, investor relations and digital content came together to discuss and share experience about the importance of integrating social media into their corporate communications strategies. Companies registered for the event included ABB, Banca Carige, Banca Mediolanum, Barilla, Edison, Eni, ERG, Gruppo Hera, Indesit, Intesa Sanpaolo, Luxottica, Maire Tecnimont, Banca MPS, Mondadori, Pirelli, Prada, RCS MediaGroup, Sisal, Snai, Sorin, Telecom Italia, Total ERG, UBI and UniCredit.

Villa Necchi, constructed between 1932 and 1935 by Milanese architect Piero Portaluppi, is owned by Fondo Italiano Ambiente (FAI), the non-profit foundation for the preservation of Italy’s cultural and natural heritage. Use of the villa for the breakfast meeting and guided tours for guests were made possible thanks to Lundquist’s annual donation to the FAI.

The event was opened by Joakim Lundquist, founding partner of Lundquist, who welcomed all participants and speakers and introduced the main themes of the morning.



Sara Rusconi, Lundquist’s head of web consulting, followed on by explaining how social media fits into the firm’s “measure-manage-change” approach to corporate communications.

The first part of the breakfast meeting was dedicated to workshop where participants interacted in a lively discussion, recounting their experiences of using social media but also debating some of the main challenges they face in dealing with these online environments.



The second part of the event saw a presentation by Viviana Venneri, product manager at Blogmeter, who talked about the importance of social media monitoring as part of an online communications strategy.

Marcello Albergoni, sales director at LinkedIn Italy, presented the benefits of having corporate pages on LinkedIn. 



The final session saw Giulia Dini, head of social media at Lundquist, outlining why Wikipedia is vital for companies’ web reputation and presenting the results of Lundquist’s Wikipedia research, published exclusively on the same day in Panorama Economy magazine.

Frieda Brioschi, President of Wikimedia Italy, joined in the discussion about what role companies can play in improving the online encyclopaedia, explaining how they can collaborate with the community of editors.



The event was sponsored by CLS Communication.

The next Lundquist Breakfast Meetings will be held in Zurich (March 28, on corporate responsibility communications) and in Rome.

For more information:
See the Wikipedia research presentation on our Slideshare account (in Italian)
Read the news about Wikipedia research publication


]]> Mon, 12 Mar 2012 00:00:00 +0100 Economy magazine, reveals a slight improvement in the quality of information compared with the previous edition. The best pages are those on Luxottica, Fiat SpA and Pirelli & C.  

Even though the user-generated, online encyclopaedia is the fifth most visited website globally, Lundquist’s research shows that only a handful of Italy’s most well known companies are covered with an informative, updated article. In fact, the best pages are supported by a large number of active editors, as well as being those that tend to be viewed the most.  

But many of the country’s top 100 firms are completely ignored by the Wikipedia community or have at most a few basic facts and a brief history. The study also found that the most improved articles were those on Luxottica, Intesa Sanpaolo,  Pirelli and Telecom Italia. The number of companies with a page in English rose to 66 from 57 in the previous edition of the research, published in 2010. The average score climbed to 6.2 out of 25 from 4.5.  

It is a common misconception that companies have no role to play on Wikipedia because the site’s content is user-generated. Though companies are often strongly discouraged from editing their own articles, there are many other ways for them to interact and represent themselves on the encyclopaedia. Lundquist has developed an engagement model for companies to facilitate co-operation with the Wikipedia community, learning to interact directly with its editors and allowing good collaboration in keeping the information updated.  

Lundquist analysed the English-language Wikipedia page of Italy’s 100 biggest listed companies by market value during December 2011. Each article was assessed with a protocol of 30 criteria totalling 25 points.  

Each year, Lundquist assesses company pages on Wikipedia as part of its research into the quality of online corporate information. The latest Wikipedia project took into consideration 291 publicly traded European companies organised into five rankings: a Europe-wide study based on companies in the FTSE Eurotop 100 Index (forthcoming) and country rankings of the biggest listed companies in Austria (forthcoming), Germany (forthcoming), Italy and Switzerland (published last month).  

Top 5 Wikipedia Pages on Italian companies
(maximum = 25 points)  
1. Luxottica (18.75 points)
2. Fiat SpA (17,75)
3. Pirelli & C. (15.75)
4= Enel (14.75)
4= IntesaSanpaolo (14.75)  

To read more:
Lundquist Wikipedia Research Italy 2011 Executive Summary (in Italian) 
Article on Panorama Economy (in Italian)
Read past editions of the study in our Research section.




]]> Thu, 08 Mar 2012 00:00:00 +0100 UBS, Nestlé and Novartis have the most complete and user-friendly pages. But the study reveals that the quality of information on Wikipedia about Switzerland’s biggest companies remains concentrated on a handful of its biggest and most famous names, while many others are neglected.  

UBS was found to have the most informative and functional article, scoring 21.25 points out of a maximum of 25. The page on Nestlé totalled 19 points and the one on Novartis made 17.25. At the other extreme, however, there is no coverage in English of 29% of the top 70 Swiss listed companies. A summary of the results, which were presented to a group of leading Swiss companies at an event in Zurich last week, is published today.  

The information on top Swiss companies showed a modest improvement compared with 2010, with the average score climbing to 7.3 from 6.9 in the previous edition. But at the same time most of the big improvements were posted by major, top-placed companies, suggesting that the Wikipedia model is leaving behind less well-known, smaller companies.  

The collaborative online encyclopaedia is the fifth most visited site on the web and has become a fundamental part of companies’ online reputation; in many cases it is the first stop for people searching for corporate information. This presents a challenge for companies that must understand Wikipedia and its rules better and find a way to engage with its community with the shared goal of improving the quality of the pages.  

It is a common misconception that companies have no role to play on Wikipedia because the site’s content is user-generated. Though companies are often strongly discouraged from editing their own articles, there are many other ways for them to interact and represent themselves on the encyclopaedia. Lundquist has developed an engagement model for companies to facilitate co-operation with the Wikipedia community, learning to interact directly with its editors and allowing good collaboration in keeping the information updated.  

Each year, Lundquist assesses company pages on Wikipedia as part of its research into the quality of online corporate information. The latest Wikipedia project took into consideration 291 publicly traded European companiesorganised into five rankings: a Europe-wide study based on companies in the FTSE Eurotop 100 Index (forthcoming) and country rankings of the biggest listed companies in Austria (forthcoming), Germany (forthcoming), Italy (forthcoming) and Switzerland.  

Top 5 Wikipedia Pages on Swiss companies
(maximum = 25 points)  

1. UBS (21.25 points)
2. Nestlé (19)
3. Novartis (17.25)
4. Credit Suisse (16.75)
5. Syngenta (15.75)

To read more: Wikipedia Research Switzerland 2011 Executive Summary
See the presentation on our Slideshare account
See the results of the previous edition: Wikipedia Research Switzerland 2010 Executive Summary]]> Mon, 27 Feb 2012 00:00:00 +0100
The event was organised in partnership with KWD Webranking (previously Hallvarsson&HalvarssonWebranking) and served as the annual appointment to recognise top performers in last year’s Swiss edition of the research. The breakfast meeting, held at the Hotel Glockenhof, drew participation from companies including Baloise, Credit Suisse, Gam Holding, Geberit, Georg Fischer, Khune& Nagel, Nobel Biocare, PSP, Sika, Swiss Life, Syngenta and UBS.

 
The event was opened by Samuel Terling, senior consultant at KWD, who presented the benefits of using an entirely digital process for corporate reporting, such as KWD’s award-winning online annual report (AR 2.0). Jonas Jonell, executive partner at KWD, illustrated the system with some case studies and best practices.



Joakim Lundquist, founding partner of Lundquist Srl and country manager for KWD Webranking in Switzerland, presented the awards for the best corporate websites in the 2011 edition of KWD Webranking Switzerland Top70: Swisscom came in first place, followed by Credit Suisse in second and UBS in third. Givaudan was honoured as the best improver in 2011.


Swisscom receiving the prize the first position


Credit Swiss receiving the prize for the second position


UBS receiving the prize for the third position


Givaudan receiving the prize as best improver

Changing focus, the event continued with an exclusive presentation of Lundquist’s Wikipedia research and analysis of how the online encyclopaedia presents information about Swiss companies. Giulia Dini, head of social media at Lundquist, outlined why Wikipedia is vital for companies’ web reputation and explained Lundquist’s model for constructive engagement with the Wikipedia community.



The breakfast meeting closed with a round table session in which participants shared their priorities for digital communications in 2012 and their biggest challenges from a digital perspective.  

Further breakfast meetings will be held in Milan on March 8, focusing on the topic of social media for corporate communications, and another event in Zurich on March 28 entirely dedicated to online corporate responsibility communications.

Check out the presentations on our slideshare account]]> Thu, 23 Feb 2012 00:00:00 +0100 CSR Online Awards Survey 2011, an annual study carried out to understand how experts in corporate social responsibility (CSR), sustainability professionals and stakeholders use the internet to obtain information and exchange views.  

Following last year’s focus on stakeholder engagement and social media, the 2011 study examined what elements of corporate responsibility help build trust and confidence in online audiences.  

A total of 312 people responded to the survey, up 22% from 2010 and bringing to more than 800 the answers received over four years of surveys. The questionnaire drew responses from 37 countries. A full 71% of respondents worked outside of corporations: journalists, sustainability consultants and sustainability rating analysts as well as people working in academia, think tanks, industry associations and NGOs.  

Key findings:
>>Half of respondents check corporate websites for CSR-related information at least several times a week, more than one in six doing so on a daily basis  

>> The main reason for going to a corporate website remains that of accessing the CSR report; but this motive is rapidly declining in importance in favour of summaries, data, case studies and news  

>> The most important aspects for establishing trust and confidence in users is adoption of international guidelines and frameworks, performance data and information about external assurance  

>> There is widespread interest in stakeholder dialogue, how it influences decision-making and in stakeholder points of view  

>> Although the survey shows how online audiences are diverse with differing preferences, users repeatedly indicated the importance of data, targets, case studies, governance and policies, as well as information about the environmental impact of products or services  

>> Almost half of respondents are very keen to have an ongoing flow of information from companies: they want to see responses to issues in the media, updated environmental data, press releases, case studies and for companies to be active in social media  

>>YouTube is emerging to become one of the most used social media channels for CSR – second after LinkedIn – although Twitter is widely used by the most intense social media users; use of Facebook for CSR is growing too  

A summary of the survey results is available for free download with full findings included in the CSR Online Awards Report 2011 (available for purchase).   The annual survey forms the foundation for the CSR Online Awards, which evaluates companies in terms of the CSR or sustainability section of their corporate website. Survey responses (excluding CSR staff and other corporate “insiders”) were analysed to revise the criteria used to evaluate sites in 2011, create new criteria and calibrate the allocation of points so as to reward companies that best respond to user needs. In 2011, the websites of more than 220 companies were evaluated in six country and regional rankings and the flagship CSR Online Awards Europe 100, which took into consideration the continent’s 100 biggest companies.  

The results of all 2011 rankings are published on our Research page along with findings of the surveys carried out in 2010 and 2009.  

Lundquist thanks all those who kindly took time to respond to the survey and to help distribute it.]]> Wed, 01 Feb 2012 00:00:00 +0100 Wirtschaftsblatt, shows how Austria’s largest companies fall behind their European peers in online CSR communications: about half of companies don’t offer a formal account of their social and environmental impacts. OMV emerged as the top-ranked company with a total of 59 points out of 100. EVN came second with 53.5 with VERBUND in third (47 points).

The study assessed the corporate websites of the 20 largest listed Austriancompanies using a protocol of 79 criteria, developed with responses obtained from a survey of more than 300 CSR professionals, sustainability experts and stakeholder representatives in 37 countries. The average Austrian score was 25.5 points, well below the averages of top companies in Germany, Switzerland or Europe as a whole, revealing that only a limited number of Austrian companies make corporate social responsibility (CSR) an integral part of their online communications strategy.

Conducted annually, the CSR Online Awards is a series of rankings that examine how the internet is used to communicate CSR, covering more than 220 companies in its 2011 edition. New last year was a study of Europe’s 100 biggest companies. Publication of the Austrian ranking follows the release of the Italian, Europe100, German, Swiss, Nordic region and UK results. 

CSR Online Awards 2011: top five in Austria

1. OMV (59 points)
2. EVN (53.5)
3. VERBUND (47)
4. Zumtobel (45.5) 
5. Telekom Austria (45)

Top performers in Austria were honoured at the Lundquist CSR Online Awards Seminar, held in Venice on 27-28 October. See news and photographs.

To read more: CSR Online Awards Austria 2011 Executive Summary (PDF 2.2 Mb) Article in Wirtschaftsblatt (German only - PDF 353 Kb)
Past editions of the CSR Online Awards can be downloaded in the Research section of our website.

For more information please write to: csr @ lundquist.it]]> Thu, 26 Jan 2012 00:00:00 +0100 OMV, with 61.75 points out of 100, gains the top spot in the KWD Webranking award for the first time, edging out Wienerberger, which had won the title three years running and this year fell to seventh place. With 56 points out of 100, Erste Group maintained second place while Zumtobel finished third.  

This year the Austrian ranking took into consideration the 20 blue chips companies included in the ATX index, down from the 44 evaluated last year (drawn from the ATXPrime index). The research was published today in the leading Austrian financial newspaper Wirtschaftsblatt.

The study reveals that most of the Austrian companies made no significant progress over the past year, in fact more than half of the companies scored less than 50 points and only five companies improved their score. The corporate and investment bank Raiffeisen International is the “best improver” with an increase of 4.75 points, followed by OMV (+1.5), Telekom Austria (+0.75), RHI (+0.5) and Verbund (+0.25).  

The results show that Austrian websites are weak in presenting financial, corporate governance and sustainability information, confirming that companies still did not capitalize on the potential of the web to increase transparency while building credibility and openness.    

Read more:
KWD Webranking 2011 Austria Top20 Executive Summary
Article in Wirtschaftsblatt (German only) Österreichs beste Unternehmens-Websites (Wirtschaftsblatt article in PDF - 194 Kb)

]]> Wed, 11 Jan 2012 00:00:00 +0100 Swisscom, with 71.75 points, retains the top spot in the KWD Webranking awards for the third year in a row, closely followed by Credit Suisse Group (70), gaining the second position from UBS (68), which dropped to third. This is the 8th Swiss edition of the study conducted by KWD (digital division of Hallvarsson&Halvarsson) in collaboration with Lundquist.

This year the Swiss ranking was expanded to 70 companies from 48 to provide an even more significant study of the country’s online corporate communications landscape. Of the new entries, Alpiq Holding and Kuoni did best, finishing in 21st position.  

Givaudan, with an improvement of 7 points, is the best improver compared with last year’s edition, followed by SGS (+5.5), Logitech (+5.25), Sulzer (+5.25) and Roche (+4.5). Only one company, Novartis, made it to the Top10 for the first time and demonstrating the persistence of the top performing companies.   

The average Swiss score dropped to 38.4 from 46.9, although the decrease is mainly due to the introduction of more companies, all of which scored less than 50. Considering only the 46 companies analysed both in 2011 and 2010, this year’s average score would be 44.3 points, a decline of 2.6 from 2010.  

The study shows that the quality of Swiss corporate websites remains virtually unchanged between 2010 and 2011: this is confirmed by the decrease in the average score and by the fact that three quarters of the companies scored less than 50 points, considered a minimum level for an effective corporate website that responds to user needs.  

The Swiss ranking is part of a larger study which, in 2011, evaluated more than 900 companies at a global level. The KWD Webranking Europe 500 included 33 Swiss companies this year but none of them did well enough to reach the top 10 places. Only three entered the Top 25: Swisscom was the best performer in 17^th place, followed by Credit Suisse Group (20^th) and UBS (22^nd). 

Read more: KWD Webranking 2011 Switzerland Top70 Executive Summary Finanz und Wirtschaf article (german only): Kein gutes Zeugnis]]> Wed, 14 Dec 2011 00:00:00 +0100
Centrica emerged as the top ranked company with a total of 84 points out of 100. Rio Tinto came second with 63.5 points. Close behind, Royal Dutch Shell achieved the third position with 63 points.

The study assessed the corporate websites of 30 largest UK listed companies using a protocol of 79 criteria, developed with responses obtained from a survey of more than 300 CSR professionals, sustainability experts and stakeholder representatives from 37 countries. The average UK score was 45.8 points. Despite the notable score, the research found that most UK companies fail to build trust in online audiences because they don’t use the web to communicate critical and compelling evidence behind their commitments to responsibility or sustainability.

Conducted annually, the CSR Online Awards is a series of rankings that examine how the internet is used to communicate CSR, covering more than 220 companies this year. New for 2011 is a study of Europe’s 100 biggest companies. Publication of the UK ranking follows the release of the Italian, Europe100, German, Swiss and Nordic region results. Country studies for Austria will be released in coming days.

Top five in the UK in 2011:

1. Centrica (84 points)
2. Rio Tinto (63.5)
3. Royal Dutch Shell (63)
4= GlaxoSmithKline (60)
4= SABMiller (60)

Top performers in the UK were honoured at the Lundquist CSR Online Awards Seminar, held in Venice on 27-28 October. See news and photographs.

To read more: CSR Online Awards UK 2011 Executive Summary (PDF 2.8 Mb)
Past editions of the researches can be downloaded in the Research section of our website.

For more information please write to: csr @ lundquist.it

]]> Tue, 13 Dec 2011 00:00:00 +0100
Novo Nordisk emerged as the top ranked company with a total of 65 points out of 100. Danske Bank came second with 59 points. Close behind, Atlas Copco and Metso totalled 58.5 points and tied in joint third position.

The new study assessed the corporate websites of 40 largest Nordic listed companies using a protocol of 79 criteria, developed with responses obtained from a survey of more than 300 CSR professionals, sustainability experts and stakeholder representatives from 37 countries. The average Nordic score was 43 points. Despite the notable score, the research found that most Nordic companies fail to build trust in online audiences because they don’t use the web to communicate critical and compelling evidence behind their commitments to responsibility or sustainability.

Conducted annually, the CSR Online Awards is a series of rankings that examine how the internet is used to communicate CSR, covering more than 220 companies this year. New for 2011 is a study of Europe’s 100 biggest companies. Publication of the Nordic ranking follows the release of the Italian, Europe100, German and Swiss results. Country studies for Austria and the UK will be released in coming days.

Top ten in the Nordic region in 2011:

1. Novo Nordisk (65 points) 
2. Danske Bank (59)
3= Atlas Copco (58.5)
3= Metso (58.5)
5. SCA (58)
6= ABB (57)
6= Nokia (57)
8. Carlsberg (56.5)
9. Ericsson (56)
10. Electrolux (55.5)

Top performers in the Nordic region were honoured at the Lundquist CSR Online Awards Seminar, held in Venice on 27-28 October. See news and photographs.

To read more: CSR Online Awards Nordic 2011 Executive Summary (PDF 2.9 Mb)
Past editions of the researches can be downloaded in the Research section of our website.

For more information please write to: csr @ lundquist.it]]> Mon, 12 Dec 2011 00:00:00 +0100 The Italian KWD Webranking Awards 2011, held yesterday in recognition of the best online corporate communications in Italy, was the largest ever with 190 registered participants representing 50 listed companies. The event, which took place at the headquarters of Italian newspaper Corriere della Sera, had the dual purpose of presenting the situation for online communications in Italy 10 years after the the first Italian edition of the Webranking research and serving as a forum to discuss trends and developments in online corporate communications, in particular the role played by social media.    

Joakim Lundquist, founder of Lundquist and country manager Italy, Switzerland and Austria for KWD (digital division of H&H), looked back over the 10 years of the Italian edition of Webranking and explained the ingredients for effective online corporate communications. Staffan Lindgren, managing director of KWD International, outlined his forecast that integration will be the key trend in this field in 2012. Sara Rusconi, partner Lundquist and head of KWD Webranking Italy, described the corporate use of social media in Italy and presented the findings of Lundquist's research on the corporate use of Facebook among European companies.  

Edison, Telecom Italia and Gruppo Hera presented case studies on how they use social media in a corporate context.  

Giulia Dini, head of social media at Lundquist, presented the results of Lundquist Wikipedia research and proposed a model for interaction between companies and the open encyclopedia.  

In the second part of the event, Carlo Alberto Carnevale Maffè, from SDA Bocconi, animated the round table discussion with Stefano Maruzzi (country director of Google Italia), Frieda Brioschi (president of Wikimedia Italia) and Fabrizio Paschina (head of advertisement and web at Intesa Sanpaolo).  

After the discussion, it was time to award the best companies in the KWD Webranking Italy research, conducted by KWD (Hallvarsson & Halvarsson) in collaboration with Lundquist Srl, and published exclusively by Corriere della Sera.  
Eni, Telecom Italia and UniCredit, received prizes for having had the best and most consistent overall performance in the 10 editions of Webranking Italy. Eni managed to conquer the top spot four times in this period and has always been among the top four positions in Italy. Telecom Italia gained the first position three times and been a regular name among the top 5. UniCredit has consistently been in the top 10 places in the latest eight years.  

Turning to this year's ranking, Telecom Italia regained the top spot in the KWD Webranking 2011 Italy Top100 with 89 points out of a possible 100, followed by Eni, the winner three years running, scoring 87 points. Hera, the multi-utility based in Bologna, kept its spot on the podium with 85.5 points. Ansaldo STS increased its score by 12.5 points and won the best improver prize in Italy.  

The event was broadcast live on the Corriere della Sera website and via Twitter using the hashtag #WRawards.

To read more see the publication of the KWD Webranking 2011 Italy
Presentations will be available on our slideshare account and on Prezi
Pictures will be available on Flickr and videos on YouTube.

Below some pictures from the event.


From the left: Joakim Lundquist, Massimo Fracaro, Staffan Lindgren, Sara Rusconi





From the left: Giulia Dini, Carlo Alberto Carnevale Maffè, Stefano Maruzzi, Frieda Brioschi, Fabrizio Paschina
]]> Tue, 29 Nov 2011 00:00:00 +0100
Telecom Italia, Eni and BASF received the awards for best corporate websites in Europe.

Jonas Jonell from KWD described how to move the annual reporting from print to digital while Alessandro Bastoni Telecom Italia presented how the telecom company has developed its digital communication strategy.

Stuart Bartram, Managing director at Brandex Insight and ex-Senior Manager, Global Brand Digital at Aviva, illustrated the Aviva’s You are the Big Picture project and how it was promoted online and on social media. Simon Lande, CEO Magus, presented changes in the use of cookies following the EU privacy directive.

Tommy Borglund from KWD illustrated new trends in sustainability communication and Phil Merchant illustrated key trends in the KWD Webranking 2011 as well as the challenges for 2012.
 
For more information about the event visit the KWD website 

Below some pictures from the event.



Patrick Schmidt-Kühnle from BASF collects award for third place in Europe 500



Roberto Ferrari from ENI receives award for second place in Europe 500



The Telecom Italia team celebrating their winning conquering the first place in Europe 500



Stuart Bartram illustrating the Aviva’s You are the Big Picture project



Phil Merchant illustrating key trends and challenges in the KWD Webranking Research






]]> Fri, 25 Nov 2011 00:00:00 +0100 Telecom Italia, with 89 points out of possible 100, edged out Eni (87 points), which had won the title three years running, as best company for corporate online communications. The German company BASF, with 83 points, comes in third position, moving up from last year’s fourth.

The Spanish energy company Repsol YPF breaks into the Top 10 placing 4th. Swedish company SCA and Norwegian Neste Oil advance respectively to fifth and sixth position. Deutsche Post DHL loses five position dropping to 7th place from second with 79 points. The Finnish energy company Fortum keeps a spot in the Top10 dropping to 8th position from last year’s 5th.

UniCredit Group is 9th with 77.25 points out of 100, while Danske Bank moves up to 10th from 22nd with 76.5 points. The best climber in the Europe 500 classification is the Russian oil refining company Baschneft, improving its score by 17.75 points compared to last year edition of the research.

The European average score fell 4.2 points compared with last year, dropping to 44.2 points from 48.3.

The KWD Webranking Europe 500 is the annual research conducted by the consultancy KWD (digital division of Hallvarsson & Halvarsson) in collaboration with Lundquist. The research considered the 500 largest companies by market capitalisation in Europe (those in the FT Europe 500) which includes 33 Swiss companies and 24 Italian companies.

The KWD Webranking, in addition to the Europe 500 classification, has compiled several local editions and the FT Global 100, that surveyed the 100 largest companies by capitalization in the world. This year, the research surveyed 950 companies worldwide.

To read more: KWD Webranking 2011 Europe 500 Executive Summary for Italian companies (PDF 639 Kb) and KWD Webranking 2011 Europe 500 Executive Summary for Swiss companies (PDF 700 Kb)  

For further information contact us at the following email address: cristina.urban @ halvarsson.it  

KWD Webranking European Awards – 24 November in London
The results of the KWD Webranking Europe 500 will be presented today in London during the H&H Webranking Awards ceremony, which will recognise the best corporate websites in Europe.
More information on KWD website: http://kw-digital.com/]]> Thu, 24 Nov 2011 00:00:00 +0100 Telecom Italia calls in at No.1, followed by Eni and Hera. The 10^th edition confirms a big divide between the leaders and the vast majority of companies have not been improving in recent years  

After four years, Telecom Italia regain the top spot in the KWD Webranking 2011 Italy Top100 with 89 points out of a possible 100, followed by Eni, the winner three years running, scoring 87 points. Hera the multi-utility based in Bologna, with 85.5 points kept a spot on the podium though it dropped to third.

Ansaldo STS, with an improvement of 12.5 points, is the best improver compared with last year’s edition.  

The Italian average fell almost 3 points compared with last year, dropping to 36.8 from 39.6. With the exception of a limited number of companies that have been working to improve their online communications for several years, the majority of those evaluated have not been improving in recent years and remain stuck in the lower part of the ranking.  

The annual KWD Webranking (previously known as the H&H Webranking) this year reaches its 10th edition in Italy. The Italian edition, conducted by KWD (the digital division of Hallvarsson&Halvarsson) in collaboration with Lundquist was published today in Corriere della Sera.  

To read more: KWD Webranking Italy 2011 Executive Summary (English version PDF 715 Kb; Italian version 893 Kb).
To read the Corriere della Sera article published on the 21 November (Italian only PDF 675 Kb): “Società il ribaltone del web Telecom è la nuova regina”
To read the Corriere della Sera article publlished on the 5 December (Italian only PDF 2.5 Mb): "Web La sfida si sposta sui social network" 

On Monday 28 November the KWD Webranking Awards will be taking place in Milan at 3pm at the Sala Buzzati, Corriere della Sera. The event will reward the winners of the 10th edition, but will also be an opportunity to explain the purpose and content of the 2011 research and to report on the Italian digital communications scene.  

An overview of the program can be seen on our blog, to register please contact us at the following email address: cristina.urban @ halvarsson.it]]> Mon, 21 Nov 2011 00:00:00 +0100
Deutsche Post emerged as the top ranked company, jumping from third place last year to first with a total of 82.5 points out of 100. E.ON came second with 71.5 points. Close behind, Siemens totalled 68.5 points.

The study assessed the corporate websites of Germany’s 30 largest listed companies using a protocol of 79 criteria, developed with responses obtained from a survey of more than 300 CSR professionals, sustainability experts and stakeholder representatives from 37 countries. The average German score was 49.2 points, showing an increase of 4.6 from last year (44.6 points). Despite the notable improvement, the research found that most German companies fail to build trust in online audiences because they don’t use the web to communicate critical and compelling evidence behind their commitments to responsibility or sustainability.

Conducted annually, the CSR Online Awards is a series of rankings that examine how the internet is used to communicate CSR, covering more than 220 companies this year. New for 2011 is a study of Europe’s 100 biggest companies. Publication of the German ranking follows the release of the Italian, Europe100 and Swiss results. Country studies for Austria, the Nordic region and the UK will be released in coming days.

Top five in Germany in 2011:

1. Deutsche Post (82.5 points)
2. E.ON (71.5)
3. Siemens (68.5)
4. Allianz (64)
5. BASF (63.5)

Top performers in Germany were honoured at the Lundquist CSR Online Awards Seminar, held in Venice on 27-28 October. See news and photographs.

To read more: CSR Online Awards Germany 2011 Executive Summary (PDF 3.25 Mb)
Past editions of the research can be downloaded in the Research section of our website.

For more information please write to: csr @ lundquist.it

]]> Fri, 11 Nov 2011 00:00:00 +0100
Nestlé took a comfortable first place for a second consecutive year, with a total of 74.5 points out of 100. Credit Suisse came second with 59.5 points. Close behind, UBS totalled 59 points.

The study assessed the corporate websites of Switzerland’s 20 largest listed companies using a protocol of 79 criteria, developed with responses obtained from a survey of more than 300 CSR professionals, sustainability experts and stakeholder representatives from 37 countries. The average Swiss score was 39 points, showing an increase of 1.5 from last year (37.5 points). Despite the slight improvement, the research found that most Swiss companies fail to provide critical non-financial information online and miss the chance to build credibility and dialogue through dynamic and engaging online CSR communications.

Conducted annually, the CSR Online Awards is a series of rankings that examine how the internet is used to communicate CSR, covering more than 220 companies this year. New for 2011 is a study of Europe’s 100 biggest companies. Publication of the Swiss ranking follows the release of the Italian and Europe100 results. Country studies for Austria, Germany, the Nordic region and the UK will be released in coming days.

Top five in Switzerland in 2011:

1. Nestlé (74.5 points)
2. Credit Suisse (59.5)
3. UBS (59)
4. ABB (57)
5. Holcim (55.5)

Top performers in Switzerland were honoured at the Lundquist CSR Online Awards Seminar, held in Venice on 27-28 October. See news and photographs.
To read more: CSR Online Awards Switzerland 2011 Executive Summary (PDF 2.2 Mb)
Past editions of the research can be downloaded in the Research section of our website.

For more information please write to: csr @ lundquist.it


]]> Mon, 07 Nov 2011 00:00:00 +0100 La Terrazza restaurant, in the heart of the historical centre.

The awards were presented by Joakim Lundquist, founding partner of Lundquist, and James Osborne, partner and the firm’s head of CSR communications.

The most prestigious awards went to the top performers in the Europe 100 ranking, which took into consideration the 100 largest companies in the region. First place went to Centrica, followed by Deutsche Post DHL in second with Telecom Italia taking third place.


Briana Whitlock of Centrica receives awards for top position in Europe and UK rankings


Winfried Haeser and Jutta Lohkamp from Deutsche Post collect awards for second place in Europe and top spot in the Germany ranking


Carlo Fornaro holds Telecom Italia’s award for third place in Europe ranking

Awards were also presented for the best CSR websites in Austria, Italy, Nordic region, Switzerland and UK.  

In Austria, first place was taken by OMV, followed by EVN in second. Third place went to Verbund.


Renate Lackner-Gass from EVN collects her award for second place in the Austria research.

In Italy, the first position was awarded to Telecom Italia with Fiat SpA coming in second. Third place was a tie between Eni and Hera. The prize for best improver went to Intesa Sanpaolo.


Silvia Lischetti from Telecom Italia receives award for top place in Italy


Francesco Cataldo collects award for Fiat SpA in second place in Italy


Enrico Furegato (on the left) and Roberto Ferrari (on the right) are presented with award for joint third place in Italy for Eni


Filippo Bocchi (on the left) and Giuseppe Gagliano (on the right) take award for Hera, in joint third place in Italy


Ivana Meroni of Intesa Sanpaolo, recognised as the best improver in the Italian ranking  

In the inaugural edition of the Nordic ranking, top position went to Novo Nordisk while Danske Bank finished in second. Atlas Copco and Metso were tied in third place.


Federico Serra collects Novo Nordisk’s award for top place in Nordic region


Giovanni Valent receives prize for joint third place in Nordic region


Katri Riekkinen from Metso, recognised for its joint third place in Nordic region

The Switzerland ranking was won for a second year by Nestlé, with Credit Suisse clinching second place just ahead of UBS in third.


Susan Steinhagen of Nestlé receives her award for first place in Switzerland


Peter Barta collects UBS’s prize for third place in Switzerland ranking

The CSR Online Awards UK was won by Centrica with a comfortable margin ahead of Rio Tinto. Shell took third place.


Valeria Contino of Shell receives the company’s award for third place in the UK ranking

Executive summaries of all the awards presented in Venice will be published in the coming days. Subsequently, we will be evaluating the biggest companies in the Netherland and the U.S.


Photography & Video: Petix Fotografi
]]> Wed, 02 Nov 2011 00:00:00 +0100 rd Lundquist CSR Online Awards Seminar. 

The event, held on October 27 and 28 in the spectacular setting of Venice, drew about 110 registered participants from 47 companies, including people travelling from Denmark, Finland, Germany, Israel, Switzerland and the U.K.



The event kicked off with a gala dinner at La Terrazza restaurant featuring the official presentation of the 2011 winners of the CSR Online Awards for Austria, Europe, Italy, Nordic region, Switzerland and the U.K. All the winners will be presented in a separate news post shortly.




 
The seminar itself, held in the Telecom Italia Future Centre, saw an intense day-long programme with international speakers and presentations from leading companies about how they communicate corporate responsibility. James Osborne, head of CSR communications at Lundquist, addressed the opening session – on “User perspectives” – by analysing the latest trends in how companies need to build trust in online audiences as regards non-financial performance. He was followed by Lucy Goodchild, press and communications manager at the Global Reporting Initiative, and Erol Bilecen, head client services asset management at Bank Sarasin.



The first of two parallel workshops focused on online reporting, opening with a presentation by Emanuele Sevà of DNV Business Assurance. Case studies were presented by Briana Whitlock from Centrica, the winner of the CSR Online Awards Europe 100 ranking, and Katri Riekkinen from Finnish company Metso.



The second workshop focused on how online CSR communications can fit within a company’s broader engagement strategy, a topic that was addressed by Diana Guzman, director for southern Europe at the Carbon Disclosure Project. Case studies were given by Paolo Nazzaro of Telecom Italia and Susan Steinhagen from Nestlé. 

The afternoon session was entirely devoted to “Social media and multimedia content”, moderated by Greg Schneider, chief executive of 3BL Media. Fernando Zarur, online content manager of WWF International, presented an analysis of social media within the historical evolution of communications while Martin Atkin, editorial director of Green.tv, described the potential for using video and film for sustainability issues. The session closed with an account of how two companies are using a range of online platforms to communicate corporate responsibility: Revital Bitan from Intel and Giulio Lo Iacono from Enel.



Sponsors: Edison, Enel, Eni, Generali, Gruppo Hera, Illy, Indesit, Intesa Sanpaolo, Magus, Mondadori, Telecom Italia and UniCredit
Photography & Video: Petix Fotografi
Catering: Il Vecio Fritolin
Venue gala dinner: Ristorante La Terrazza, Bonvecchiati Hotel  
Hotel: Hotel Bonvecchiati, Venezia
Venue seminar: Telecom Italia Future Center 
Related news: Results CSR Online Awards Europe   
Results CSR Online Awards Italy   
Presentations from the event (Slideshare) 

Forthcoming: CSR Online Awards Germany, Netherlands, Nordic, Switzerland, UK and USA.
]]> Mon, 31 Oct 2011 00:00:00 +0100
The research assessed the corporate websites of Europe’s 100 largest listed companies using a protocol of 79 criteria. The evaluation protocol was developed through a survey of more than 310 CSR professionals, sustainability experts and stakeholder representatives in 37 countries. The new European ranking is part of the CSR Online Awards series, which includes separate studies for the largest companies in Austria, Germany, Italy, the Nordic region, Switzerland and the United Kingdom. Now in its fourth year, the CSR Online Awards covered 220 companies in 2011.

UK utility Centrica emerged as the top ranked company in the European list, scoring 84 out of a total of 100, an increase of 15.5 points from 2010 (when the company was part of the CSR Online Awards UK list). It was followed in second place by German mail and logistics company Deutsche Post DHL on 82.5 points (+16) and Italian phone company Telecom Italia in third with 82 (+13).

While reporting of environmental and social information has become standard practice for Europe’s top 100 firms, the study shows many are failing to build trust in online audiences because they don’t use the web to communicate critical and compelling evidence behind their commitments to responsibility or sustainability. Although websites are elegant and efficient, companies are missing the opportunity to build relationships through interactivity, ongoing engagement and effective use of social media.

Top 10 in Europe in 2011
 
1. Centrica (84 points)
2. Deutsche Post DHL (82.5)
3. Telecom Italia (82)
4. Eni (79)
5= Nestlé (74.5)
5= UniCredit (74.5)
7. Enel (74)
8= E.ON (71.5)
8= Intesa Sanpaolo (71.5)
10. Siemens (68.5)  

To read more: CSR Online Awards Europe 2011 Executive Summary (PDF 2.83 Mb)
Past editions of the research can be downloaded from the Research section of our website  

For further information, please write to csr @ lundquist.it]]> Mon, 24 Oct 2011 00:00:00 +0100
Telecom Italia clinched first place in the 2011 ranking, jumping 13 points from last year to score 82 out of 100. Fiat SpA finished in second place on 79.5 points. Close behind, two companies tied for third spot with 79 points – Eni and Hera, both past winners. Intesa Sanpaolo emerged as the best improver, gaining 29.5 points year-on-year to finish in ninth.

The study assessed the corporate websites of Italy’s 50 largest listed companies using a protocol of 79 criteria, developed with responses obtained from a survey of more than 300 CSR professionals, sustainability experts and stakeholder representatives from 37 countries. The average Italian score remained almost unchanged at 35.4 points. The lack of improvement is not only linked to the low importance given to online communications by Italy’s largest companies, but above all to the fact that 30% of companies evaluated lack a structured process for collecting, managing and communicating non-financial information.

Conducted annually, the CSR Online Awards is a series of rankings that examine how the internet is used to communicate CSR, covering about 220 companies this year. New for 2011 is a study of Europe’s 100 biggest companies. The Italian ranking will be followed by country studies for Austria, Germany, the Nordic region, Switzerland and the UK.  

Top 10 in Italy in 2011 

1. Telecom Italia (82 points)
2. Fiat SpA (79.5)
3= Eni (79)
3= Hera (79)
5= Terna (74.5)
5= UniCredit (74.5)
7. Enel (74)
8. Snam Rete Gas (72)
9. Intesa Sanpaolo (71.5)
10. Banca MPS (71)  

To read more: CSR Online Awards Italy 2011 Executive Summary (PDF 2.21 Mb) - Read the version in Italian (PDF 2.31 Mb).
Article from Il Sole 24 Ore: Sostenibilità. I buchi nella rete (PDF 326 Kb)
Past editions of the research can be downloaded in the Research section of our website.

For more information please write to: csr @ lundquist.it
]]> Mon, 24 Oct 2011 00:00:00 +0100 KWD Webranking Awards, which will reward the winners of the 10^th edition of the KWD Webranking Italy Top100 research, conducted by KWD (Hallvarsson & Halvarsson) in collaboration with Lundquist Srl, and published exclusively in Corriere della Sera.

With more than 40 listed companies expected to attend, the event will be an occasion to explain the purpose and content of the 2011 Webranking research and to reflect on the state of online corporate communications 10 years after Webranking came to Italy. The event will cover various topics related to online corporate communications and focus in particular on the role of social media.

The event will conclude with cocktails, offering the chance for participants to share ideas and initiatives. The complete programme will be sent in coming weeks.

We would also like to take this opportunity to invite you to the international awards ceremony to be held in London on Thursday 24^th November.  

For any questions, please contact: cristina.urban@halvarsson.it    


Italian KWD Webranking Awards 2011  

Monday 28^th November 2011 at 4 p.m.
Corriere della Sera, Sala Dino Buzzati
Via Balzan 3 (on the corner of  Via San Marco), Milan]]> Thu, 20 Oct 2011 00:00:00 +0100 “Oscar di Bilancio”, the prestigious awards that annually recognise the best corporate reporting in Italy. Organised by Ferpi, the Italian public relations association, the Oscar di Bilancio evaluate and analyse the best annual reports in Italy by category.

Joakim is part of the working group evaluating large listed companies and has joined accountants, financial analysts and communications experts in judging their annual, CSR/sustainability and corporate governance reports.

“I am very proud to part of such a renowned initiative and am exited about sharing my international experience, especially from a CSR and online perspective”, comments Joakim.

The awards ceremony, which represents one of the largest corporate communications events in Italy, will take place on 1 December 2011 at the Italian Stock Exchange.]]> Mon, 17 Oct 2011 00:00:00 +0100 The summer is here and so are the deadlines for our various research projects and rankings. This is to give you an update about the timing of the Austrian rankings and related international rankings.

1.         KWD Webranking, 7^th Austrian edition (ex-Hallvarsson & Halvarsson Webranking – Wirtschaftsblatt):

The 7th Austrian ranking has started and the final deadline has been pushed forward to September 2. If you are planning on updating your websites or launching a new one towards the end of July or in August, please send us an email with a list of all your updates to guarantee an accurate evaluation.  

Unfortunately, in contrast to all other countries in Europe, we have noticed that few Austrian companies have adopted the Webranking survey as a benchmark and reference for enhancing the quality of their online presence, we have therefore decided to cut down on the number of companies that we follow from 44 (ATX prime) to only 20 companies (ATX). Hopefully we will have the opportunity to revise this decision in the future. More information 

The European ranking will cover the FT500 Europe index. Austria is represented with Erste Bank, OMV, Reiffeisen Int., Telekom Austria, Verbund, Vienna Insurance and Voestalpine.  

2.         Lundquist CSR Online Awards (1^st  edition)We will for the first time in Austria evaluate the quality of online sustainability communications among the 23 companies drawn from the VÖNIX, the Austrian sustainability index. The deadline is set for September 23. Please let us know if you are updating the website or launching a new CSR section by sending us an email by September 9.
(csr @ lundquist.it).
More information (international research)  

The international ranking which is now in its 3^rd edition evaluates the 100 largest companies in the FTSE Euro 100  and was published last year in the Guardian. Other rankings are: Germany (30 members of benchmark DAX index), Italy (top 50 companies by market capitalization in FTSE Italia All-Share index), Nordic (members of the OMX Nordic 40 index), Switzerland (20 components of benchmark SMI) and U.K. (30 biggest companies in FTSE 100 index by market value).  

The 3^rd Lundquist Seminar on Online CSR Communications will take place in Venice on October 27-28.
More information  

3.         Lundquist Employer Branding Online Awards (2^nd edition)The rankings of the second Austrian edition of our Employer branding research will close in November 2011. The final day will be communicated later. We will consider the 20 largest listed companies from the ATX Index. The international ranking will include the 100 largest companies drawn from the FTSE Eurotop 100.
More information 

4.         Wikipedia (2^nd edition)The 2^nd edition of our Lundquist Wikipedia research will evaluate the companies in the ATX Prime index. The rankings will be carried out in mid/end September 2011. The research analyzes the quality of the English Wikipedia pages and suggests ways companies should interact with Wikipedia. The international research will consider the FTSE Eurotop 100 list and last year it was published in the Financial Times.
More information (international research) 

5.         Twitter (1^st edition)The Lundquist research will for the first time in Austria analyze the quality of the Twitter presence from a corporate perspective among the 20 largest companies drawn from the ATX index. The rankings will close towards the end of September. The international ranking will include the 100 largest companies drawn from the FTSE Eurotop 100.
More information (Italian research) 

Please let us know if you have any questions regarding any of these rankings.  
Please visit www.lundquist.it for on-going updates and previous research reports.  ]]> Wed, 20 Jul 2011 00:00:00 +0100 Telecom Italia Future Center and offers an intense programme full of case studies by leading CSR companies, workshops, presentations by international speakers, and networking in the beautiful setting of Venice.

The event will start in the early evening of October 27 with welcome drinks in a historical setting, followed by a dinner with key note speakers and the official awards ceremony for the country rankings of the CSR Online Awards series 2011 (Europe, Germany, UK, Italy, Switzerland and the Nordic countries).

The following day, Friday October 28, will be devoted to workshops, case studies and international renowned speakers. We will address some of the most challenging topics of online CSR communications today, such as stakeholder engagement, integration of CSR, social media and sustainability reporting. Click here to vote which issue you would like to be discussed.

The event is open to all CSR and communications professionals who work for the companies covered in the research (see below). The cost for each participant is € 1,300. However, thanks to our sponsors and partnerships we will be able to offer two free spots for each company in the rankings. Should you wish to register more professionals or if your company is not part of the ranking, please contact us directly to find the best solution.

Please visit our website for more information on the CSR Online Awards research series or on past editions of the event. The last edition attracted 160 participants and 30 listed companies. The 2011 programme will be finalized over the next month. In the mean time, hurry to book your place by contacting us at csr @ lundquist.it or give us a call on +39-02 4547 7681.

Companies part of the CSR Online Awards 2011

Europe Top 100 (FTSE Euro 100 index)
Germany (30 members of benchmark DAX index)
Italy (top 50 companies by market capitalisation in FTSE Italia All-Share index)
Nordic (members of the OMX Nordic 40 index)
Switzerland (20 components of benchmark SMI)
U.K. (30 biggest companies in FTSE 100 index by market value)
Austria (20 biggest companies in the ATX)    ]]> Tue, 19 Jul 2011 00:00:00 +0100 th Online Communications Breakfast Meeting yesterday, this time round in their home town of Milan, after previous stops in Zurich and Rome. The event was held at the elegant Park Hyatt Hotel.

Professionals working in the areas of sustainability, HR, IR and web content came together to discuss the latest trends in online communications. The themes of the event revolved around CSR, employer branding and social media for corporate communications, and how these fundamental areas can be exploited to present a more integrated approach to online communications.

More than 30 companies registered for the event, including  ABB, Autogrill, Banca Carige, Banca Mediolanum, BPM, Brembo, Comune di Milano, Edison, Eni, ERG, Fiat, Generali, Gruppo Hera, IBM, Intesa Sanpaolo, Luxottica, Maire Tecnimont, MPS, Parmalat, Piaggio, Pirelli, PPR, RCS, Snai, Sorin, ST, Telecom Italia, Total Erg, UBI and UniCredit.          

The event was opened by Joakim Lundquist, founding partner of Lundquist Srl and country manager for KWD Webranking Italy, Switzerland and Austria.



James Osborne, head of CSR communications at Lundquist took the floor, presenting the case for more proactive and integrated communication of corporate responsibility, in particular in reference to employees. This is particularly important given the limitations of formal reporting and the opportunity for companies to project themselves as socially responsible employers.

Angela Evans, head of employer branding at Lundquist, presented the results of the Employer Branding Online Awards, as well as giving a taste of international trends in online employer branding. Such tendencies include bridging the gap between CSR and employer branding to create a more integrated approach to online communications, the new focus and challenges of Generation Y and the explosion of social media & recruitment games.



The event was also the occasion to present the awards to the winners of the first edition of the Lundquist Employer Online Awards for Italy. Angela Evans and Joakim Lundquist presented the awards for the top performers: Pirelli & C. earned the gold medal for first place, followed by two companies tying for the silver in second place: Eni and UniCredit.


Emanuele Balbo receives the prize for Pirelli


Massimo Culcasi receives the prize for ENI


Sibilla Rocco receives the prize for Unicredit

The final session of the morning’s event saw Sara Rusconi, head of web consulting, present the important role of social media in corporate communications and integration into the company website. A lively discussion emerged with participants being able to share their experiences of using social media through their corporate websites.

The event was sponsored by CLS Communication.]]> Thu, 23 Jun 2011 00:00:00 +0100