Social Media Awards

Our Social Media Awards were conceived as a multi-platform research project with the uniting goal of better understanding use of social media from a corporate communications perspective. The research aims to track the evolution of corporate social media activity from an initial, experimental phase towards a more coherent, strategic use.


Originating from an examination in 2009 of how successfully Wikipedia presents company information, the research has been extended to cover all the main social media channels:

  • Generic social networks – Facebook
  • Professional networking sites – LinkedIn
  • “Sharing” platforms – YouTube, Slideshare, Pinterest, Flickr
  • Micro-blogging services – Twitter
  • How companies are covered in the open encyclopaedia Wikipedia


This research also provides insight into the dynamics of using these instruments effectively for different corporate communications needs: from media and investor relations to employer branding and corporate responsibility.


Find out how to order a report explaining how you can leverage our findings to develop your social media strategy.




How the research works


Through the Social Media Awards we analyse trends and seek to develop guidelines for using different channels as part of an effective strategy. Our evaluations don’t aim to rank companies as such but to map the corporate social media panorama, identify successful strategies and pinpoint areas of best practice.


These “vertical” studies are complemented by an investigation into the social media presence of top management and senior communications professionals.


In each case (excluding Wikipedia), our task has been to separate “commercial” use of social media (marketing, product promotion, customer service, etc.) from “corporate” uses and to understand what constitutes success in the latter case. This is done from both a qualitative as well as quantitative perspective by analysing the data that social media generate.

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Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Daniele Righi - Companies & Wikipedia - Merita Business - SMDAYIT
The top 5 reasons why companies should be interested in Wikipedia – Podcast



It has definitely been a long journey. After nine years on the field with Lundquist Wikipedia Research , we know there is still plenty of work and training to do in order for companies to acknowledge how Wikipedia can work for them.


For this reason, we continue to share our knowledge and keep training companies on how to properly engage on Wikipedia. We warn them of the consequences of editing without a proper understanding of Wikipedia’s rules and customs and support them in this endeavour.


Today Lundquist’s Daniele Righi had an interesting conversation on the matter with Giorgio Minguzzi, host of the Merita Business Podcast. Throughout the podcast, Daniele also shares five reasons for why companies should be interested in Wikipedia:

Webranking 2016-2017 Europe: Is your corporation communications primed for a Trump era?

As published by the FT’s Investors Chronicle and Italy’s Corriere Economia (Corriere della Sera), the 20th edition of Webranking reveals that European stalwarts are paving the way to credible comms. The ranking is conducted by Comprend in collaboration with Lundquist.


Winners: Snam, Wärtsilä and ENI clinch the titles for best online communicators in Europe


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Our latest thinking

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