Social Media Awards

Our Social Media Awards were conceived as a multi-platform research project with the uniting goal of better understanding use of social media from a corporate communications perspective. The research aims to track the evolution of corporate social media activity from an initial, experimental phase towards a more coherent, strategic use.


Originating from an examination in 2009 of how successfully Wikipedia presents company information, the research has been extended to cover all the main social media channels:

  • Generic social networks – Facebook
  • Professional networking sites – LinkedIn
  • “Sharing” platforms – YouTube, Slideshare, Pinterest, Flickr
  • Micro-blogging services – Twitter
  • How companies are covered in the open encyclopaedia Wikipedia


This research also provides insight into the dynamics of using these instruments effectively for different corporate communications needs: from media and investor relations to employer branding and corporate responsibility.


Find out how to order a report explaining how you can leverage our findings to develop your social media strategy.




How the research works


Through the Social Media Awards we analyse trends and seek to develop guidelines for using different channels as part of an effective strategy. Our evaluations don’t aim to rank companies as such but to map the corporate social media panorama, identify successful strategies and pinpoint areas of best practice.


These “vertical” studies are complemented by an investigation into the social media presence of top management and senior communications professionals.


In each case (excluding Wikipedia), our task has been to separate “commercial” use of social media (marketing, product promotion, customer service, etc.) from “corporate” uses and to understand what constitutes success in the latter case. This is done from both a qualitative as well as quantitative perspective by analysing the data that social media generate.

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Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Into the sustainability labyrinth: Lundquist event provides guidance on a distinctive response to mandatory reporting

It’s a critical moment for corporate sustainability in Italy and companies turned out in force at an event we held in Milan last week to hear how to turn this year’s legal obligation on non-financial transparency into an opportunity.


We hosted over 60 participants from 38 registered companies at TIMSpace for a morning of presentations and conversations about the merits of a distinctive approach to sustainability for the benefit of the entire business, covering topics of sustainability strategies, non-financial reporting, stakeholder engagement and communications. Entitled “Nel Labirinto della Sostenibilità” (In the Sustainability Labyrinth), the event warned about the dangers of having a narrow, compliance-oriented response to the requirements of the Italian decree mandating reporting on some social and environmental matters (read our blog post on how the decree is changing the Italian sustainability scenario – in Italian.)

Notice of Webranking by Comprend 21st Annual Release — companies included and deadlines

The evaluation process for the latest edition of Webranking by Comprend 2017/2018  is off to a great start. The study is Europe’s most in-depth analysis of online financial and corporate communication, covering the largest companies in Europe as well as several individual country rankings. The ranking is conducted by Comprend in collaboration with Lundquist, which manages the Italian, Swiss and Austrian rankings.

Our latest thinking

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