Webranking by Comprend

Webranking by Comprend, conducted by Comprend in collaboration with Lundquist, is the first and most transparent ranking of corporate websites. Based on research of what the target groups – analysts, investors, business journalists and job seekers – expect and require from corporate websites, we rank more than 800 websites globally. Our reports help companies improve their online corporate communications.

 

Webranking by Comprend has been carried out every year since 1997. In the 2015-2016 version, the ranking protocol was based on more than 460 responses from the capital market and job seekers.

This year, Webranking has increased its focus on the most requested information by stakeholders (such as strategy, growth drivers, market positioning, geographical presence and sustainability data). As a consequence, Webranking becomes even more a stress test of the efficiency of digital corporate communications.

 

The Webranking by Comprend research is based on three main stages. The first stage is based on the administration of two specific online surveys in order to investigate professional users’ needs and inclinations. The second stage is the analysis of the responses to the surveys and the preparation of a protocol of evaluation, used to evaluate all the companies included in the Webranking by Comprend research. The last step is the data analysis and the presentation of the research results, in addition to the collection of international best practices and trends.

 

 

Lundquist has represented Comprend – formerly KW Digital – in Austria, Italy and Switzerland since 2004.

 

For further details and to see your position in the research over the years visit the Comprend website. If you are based in Austria, Italy or Switzerland, contact us to order a report analysing your performance.

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Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Webranking 2016-2017 Europe: Is your corporation communications primed for a Trump era?

As published by the FT’s Investors Chronicle and Italy’s Corriere Economia (Corriere della Sera), the 20th edition of Webranking reveals that European stalwarts are paving the way to credible comms. The ranking is conducted by Comprend in collaboration with Lundquist.

 

Winners: Snam, Wärtsilä and ENI clinch the titles for best online communicators in Europe

 

Read our whitepaper here

 

Bilanz exclusively covers 3rd edition of Swiss non-listed research

Swiss business weekly Bilanz reports exclusively today that for Swiss non-listed companies, the gap between companies who strive to communicate credibly and those who fail to provide adequate information is widening. Now in its third edition, Lundquist conducts the Swiss ranking in collaboration with Comprend.

 

Winners: Swiss Post, Zürcher Kantonalbank and SBB clinch the titles for best digital communicators

 

READ OUR WHITEPAPER HERE

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