Webranking by Comprend

Webranking by Comprend, conducted by Comprend in collaboration with Lundquist, is the first and most transparent ranking of corporate websites. Based on research of what the target groups – analysts, investors, business journalists and job seekers – expect and require from corporate websites, we rank more than 800 websites globally. Our reports help companies improve their online corporate communications.

 

Webranking by Comprend has been carried out every year since 1997. In the 2015-2016 version, the ranking protocol was based on more than 460 responses from the capital market and job seekers.

This year, Webranking has increased its focus on the most requested information by stakeholders (such as strategy, growth drivers, market positioning, geographical presence and sustainability data). As a consequence, Webranking becomes even more a stress test of the efficiency of digital corporate communications.

 

The Webranking by Comprend research is based on three main stages. The first stage is based on the administration of two specific online surveys in order to investigate professional users’ needs and inclinations. The second stage is the analysis of the responses to the surveys and the preparation of a protocol of evaluation, used to evaluate all the companies included in the Webranking by Comprend research. The last step is the data analysis and the presentation of the research results, in addition to the collection of international best practices and trends.

 

 

Lundquist has represented Comprend – formerly KW Digital – in Austria, Italy and Switzerland since 2004.

 

For further details and to see your position in the research over the years visit the Comprend website. If you are based in Austria, Italy or Switzerland, contact us to order a report analysing your performance.

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Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Getting left behind? CSR communications in Switzerland undermined by low transparency

The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.

 

The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

Deadline for Webranking evaluations set for Aug. 31

On Thursday August 31st we will be closing the 2017-2018 edition of Webranking for the year, the annual ranking measuring the quality of online financial and corporate communications. The Italian, Swiss, and Austrian editions of Webranking by Comprend are carried out and coordinated by Lundquist.

 

This is the last call for companies to notify us of any significant changes made to their websites during the month of August, by sending us, via e-mail, a list of links to the pages that have been altered.

 

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