Employer Branding Online Awards

The Employer Branding Online Awards looks into how companies measure up against the needs of prospective and current employees in an increasingly mobile and social online landscape.


Our view is that even in times of economic difficulty, companies need to build an employer brand online: the challenge lies in moving beyond a mere recruitment-based approach towards strategic use of digital tools – the corporate website and social media – to boost reputation both in the marketplace for talent and in the online world generally.

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How the research works


In line with Lundquist’s user-centric vision, the Employer Branding Online Awards is firmly grounded in the needs and habits of jobseekers and professionals: our survey in 2011 drew 450 responses from 57 countries.


This input allows us to develop an evaluation protocol of 57 criteria, which are used to rate a company’s online employer branding with a score out of 100. The criteria are grouped into four parts:

  • Proposition – what information does the company provide about itself and its workforce, the benefits provided to employees and its position on issues of ethics and corporate responsibility?
  • Application process – the nerve centre of every recruitment website is assessed in terms of the information provided before an application is made, searching for vacancies and the application itself
  • User experience – investigating the quality of usability and navigation as well as a the strength of visual communications
  • Social media and mobile experience – how well does the company leverage social media for its employer branding messages and serve users navigating on mobile devices?


Recognition is also given to commendable content or features that go beyond the evaluation criteria. At the same time, a system of penalty points punishes common flaws in online communications such as poor information architecture, menu structure and usability.


At a glance: the 2nd edition of the research (2012)

  • 450+ responses to survey of professionals and potential candidates in 57 countries
  • 57 evaluation criteria grouped into 13 sections
  • 2 major rankings published: top 100 companies in Europe and top 100 firms in Italy
  • 6 pillars of effective online employer branding: comprehensive, integrated, user friendly, engaging, concrete and targeted


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Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Webranking 2016-2017 Europe: Is your corporation communications primed for a Trump era?

As published by the FT’s Investors Chronicle and Italy’s Corriere Economia (Corriere della Sera), the 20th edition of Webranking reveals that European stalwarts are paving the way to credible comms. The ranking is conducted by Comprend in collaboration with Lundquist.


Winners: Snam, Wärtsilä and ENI clinch the titles for best online communicators in Europe


Read our whitepaper here


Bilanz exclusively covers 3rd edition of Swiss non-listed research

Swiss business weekly Bilanz reports exclusively today that for Swiss non-listed companies, the gap between companies who strive to communicate credibly and those who fail to provide adequate information is widening. Now in its third edition, Lundquist conducts the Swiss ranking in collaboration with Comprend.


Winners: Swiss Post, Zürcher Kantonalbank and SBB clinch the titles for best digital communicators



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