Employer Branding Online Awards

The Employer Branding Online Awards looks into how companies measure up against the needs of prospective and current employees in an increasingly mobile and social online landscape.


Our view is that even in times of economic difficulty, companies need to build an employer brand online: the challenge lies in moving beyond a mere recruitment-based approach towards strategic use of digital tools – the corporate website and social media – to boost reputation both in the marketplace for talent and in the online world generally.

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How the research works


In line with Lundquist’s user-centric vision, the Employer Branding Online Awards is firmly grounded in the needs and habits of jobseekers and professionals: our survey in 2011 drew 450 responses from 57 countries.


This input allows us to develop an evaluation protocol of 57 criteria, which are used to rate a company’s online employer branding with a score out of 100. The criteria are grouped into four parts:

  • Proposition – what information does the company provide about itself and its workforce, the benefits provided to employees and its position on issues of ethics and corporate responsibility?
  • Application process – the nerve centre of every recruitment website is assessed in terms of the information provided before an application is made, searching for vacancies and the application itself
  • User experience – investigating the quality of usability and navigation as well as a the strength of visual communications
  • Social media and mobile experience – how well does the company leverage social media for its employer branding messages and serve users navigating on mobile devices?


Recognition is also given to commendable content or features that go beyond the evaluation criteria. At the same time, a system of penalty points punishes common flaws in online communications such as poor information architecture, menu structure and usability.


At a glance: the 2nd edition of the research (2012)

  • 450+ responses to survey of professionals and potential candidates in 57 countries
  • 57 evaluation criteria grouped into 13 sections
  • 2 major rankings published: top 100 companies in Europe and top 100 firms in Italy
  • 6 pillars of effective online employer branding: comprehensive, integrated, user friendly, engaging, concrete and targeted


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Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Into the sustainability labyrinth: Lundquist event provides guidance on a distinctive response to mandatory reporting

It’s a critical moment for corporate sustainability in Italy and companies turned out in force at an event we held in Milan last week to hear how to turn this year’s legal obligation on non-financial transparency into an opportunity.


We hosted over 60 participants from 38 registered companies at TIMSpace for a morning of presentations and conversations about the merits of a distinctive approach to sustainability for the benefit of the entire business, covering topics of sustainability strategies, non-financial reporting, stakeholder engagement and communications. Entitled “Nel Labirinto della Sostenibilità” (In the Sustainability Labyrinth), the event warned about the dangers of having a narrow, compliance-oriented response to the requirements of the Italian decree mandating reporting on some social and environmental matters (read our blog post on how the decree is changing the Italian sustainability scenario – in Italian.)

Notice of Webranking by Comprend 21st Annual Release — companies included and deadlines

The evaluation process for the latest edition of Webranking by Comprend 2017/2018  is off to a great start. The study is Europe’s most in-depth analysis of online financial and corporate communication, covering the largest companies in Europe as well as several individual country rankings. The ranking is conducted by Comprend in collaboration with Lundquist, which manages the Italian, Swiss and Austrian rankings.

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