Our model is underpinned
by rigorous, authoritative research:
if you don't measure it,
you can't manage it.
Joakim Lundquist
Founding partner

Research


WR_Awards2011_10years
Our thinking is based on rigorous, authoritative research because we recognise the value of a quantitative, measurable approach, even when it comes to online communications. It also allows us to keep pace with the rapid evolution of the communications landscape in a digital, social and mobile age and finding the key to a successful corporate approach.

At bottom, our studies strive to build detailed knowledge of what users want and assess how well companies respond. This is because we think successful communications should start by satisfying the needs of stakeholders.

Our research allows us to:

  • track emerging trends
  • understand user habits, requirements and expectations
  • collect examples of best practice
  • develop methodologies for how companies should approach digital communications and social media from a corporate perspective.

All our reports and consulting services draw on the insights and data generated by our research so we can help companies move towards excellence in online communications. For each research topic, we offer a tailored analysis assessing the current situation and providing concrete suggestions for improvement.

Order a report or learn more about Our range of services.

We undertake four research programmes:

Webranking by Comprend

Webranking by Comprend, conducted by Comprend in collaboration with Lundquist, is the first and most transparent ranking of corporate websites. Based on research of what the target groups – analysts, investors, business journalists and job seekers – expect and require from corporate websites, we rank more than 800 websites globally. Our reports help companies improve their online corporate communications.

 

Webranking by Comprend has been carried out every year since 1997. In the 2015-2016 version, the ranking protocol was based on more than 460 responses from the capital market and job seekers.

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Our extensive research forms the basis for much of our consulting work, underpinned by a user-centric, digital-first vision. We support companies in improving the effectiveness of their online corporate communications and developing strategies for online content and engagement.

 

For each research topic, we offer a tailored analysis assessing the current situation of your online presence and providing concrete suggestions in an action plan for improvement. Our analysis provides authoritative and in-depth benchmarking at an international level based on the actual needs of corporate audiences.

CSR Online Awards

This ranking investigates how companies communicate corporate responsibility and sustainability on their corporate website and engage stakeholders on digital and social channels. Today it represents a benchmark for dozens of corporations in Europe and beyond.

 

How the research works

Employer Branding Online Awards

The Employer Branding Online Awards looks into how companies measure up against the needs of prospective and current employees in an increasingly mobile and social online landscape.

 

Our view is that even in times of economic difficulty, companies need to build an employer brand online: the challenge lies in moving beyond a mere recruitment-based approach towards strategic use of digital tools – the corporate website and social media – to boost reputation both in the marketplace for talent and in the online world generally.

Social Media Awards

Our Social Media Awards were conceived as a multi-platform research project with the uniting goal of better understanding use of social media from a corporate communications perspective. The research aims to track the evolution of corporate social media activity from an initial, experimental phase towards a more coherent, strategic use.

 

Originating from an examination in 2009 of how successfully Wikipedia presents company information, the research has been extended to cover all the main social media channels:

Our latest thinking

Latest news

Daniele Righi - Companies & Wikipedia - Merita Business - SMDAYIT
The top 5 reasons why companies should be interested in Wikipedia – Podcast

(LISTEN TO THE PODCAST)

 

It has definitely been a long journey. After nine years on the field with Lundquist Wikipedia Research , we know there is still plenty of work and training to do in order for companies to acknowledge how Wikipedia can work for them.

 

For this reason, we continue to share our knowledge and keep training companies on how to properly engage on Wikipedia. We warn them of the consequences of editing without a proper understanding of Wikipedia’s rules and customs and support them in this endeavour.

 

Today Lundquist’s Daniele Righi had an interesting conversation on the matter with Giorgio Minguzzi, host of the Merita Business Podcast. Throughout the podcast, Daniele also shares five reasons for why companies should be interested in Wikipedia:

Webranking 2016-2017 Europe: Is your corporation communications primed for a Trump era?

As published by the FT’s Investors Chronicle and Italy’s Corriere Economia (Corriere della Sera), the 20th edition of Webranking reveals that European stalwarts are paving the way to credible comms. The ranking is conducted by Comprend in collaboration with Lundquist.

 

Winners: Snam, Wärtsilä and ENI clinch the titles for best online communicators in Europe

 

Read our whitepaper here

 

© 2016 Lundquist – Partita IVA 05881100969

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