Our model is underpinned
by rigorous, authoritative research:
if you don't measure it,
you can't manage it.
Joakim Lundquist
Founding partner

Research


WR_Awards2011_10years
Our thinking is based on rigorous, authoritative research because we recognise the value of a quantitative, measurable approach, even when it comes to online communications. It also allows us to keep pace with the rapid evolution of the communications landscape in a digital, social and mobile age and finding the key to a successful corporate approach.

At bottom, our studies strive to build detailed knowledge of what users want and assess how well companies respond. This is because we think successful communications should start by satisfying the needs of stakeholders.

Our research allows us to:

  • track emerging trends
  • understand user habits, requirements and expectations
  • collect examples of best practice
  • develop methodologies for how companies should approach digital communications and social media from a corporate perspective.

All our reports and consulting services draw on the insights and data generated by our research so we can help companies move towards excellence in online communications. For each research topic, we offer a tailored analysis assessing the current situation and providing concrete suggestions for improvement.

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We undertake four research programmes:

Webranking by Comprend

Webranking by Comprend, conducted by Comprend in collaboration with Lundquist, is the first and most transparent ranking of corporate websites. Based on research of what the target groups – analysts, investors, business journalists and job seekers – expect and require from corporate websites, we rank more than 800 websites globally. Our reports help companies improve their online corporate communications.

 

Webranking by Comprend has been carried out every year since 1997. In the 2015-2016 version, the ranking protocol was based on more than 460 responses from the capital market and job seekers.

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Our extensive research forms the basis for much of our consulting work, underpinned by a user-centric, digital-first vision. We support companies in improving the effectiveness of their online corporate communications and developing strategies for online content and engagement.

 

For each research topic, we offer a tailored analysis assessing the current situation of your online presence and providing concrete suggestions in an action plan for improvement. Our analysis provides authoritative and in-depth benchmarking at an international level based on the actual needs of corporate audiences.

CSR Online Awards

This ranking investigates how companies communicate corporate responsibility and sustainability on their corporate website and engage stakeholders on digital and social channels. Today it represents a benchmark for dozens of corporations in Europe and beyond.

 

How the research works

Employer Branding Online Awards

The Employer Branding Online Awards looks into how companies measure up against the needs of prospective and current employees in an increasingly mobile and social online landscape.

 

Our view is that even in times of economic difficulty, companies need to build an employer brand online: the challenge lies in moving beyond a mere recruitment-based approach towards strategic use of digital tools – the corporate website and social media – to boost reputation both in the marketplace for talent and in the online world generally.

Social Media Awards

Our Social Media Awards were conceived as a multi-platform research project with the uniting goal of better understanding use of social media from a corporate communications perspective. The research aims to track the evolution of corporate social media activity from an initial, experimental phase towards a more coherent, strategic use.

 

Originating from an examination in 2009 of how successfully Wikipedia presents company information, the research has been extended to cover all the main social media channels:

Our latest thinking

Latest news

Getting left behind? CSR communications in Switzerland undermined by low transparency

The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.

 

The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

Deadline for Webranking evaluations set for Aug. 31

On Thursday August 31st we will be closing the 2017-2018 edition of Webranking for the year, the annual ranking measuring the quality of online financial and corporate communications. The Italian, Swiss, and Austrian editions of Webranking by Comprend are carried out and coordinated by Lundquist.

 

This is the last call for companies to notify us of any significant changes made to their websites during the month of August, by sending us, via e-mail, a list of links to the pages that have been altered.

 

© 2016 Lundquist – Partita IVA 05881100969

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