The new edition of our Employer Branding Online Awards Survey shows online job searching is moving firmly onto mobile devices and social media platforms. In the process, audiences are becoming more diverse and demanding.
With this survey, which received more than 450 answers from 55 different countries, we map in detail the experiences and expectations of online users in relation to employer branding, careers and recruitment.
The research reveals how frustrated users are by their experience with company websites and what little social media presence firms have. This may be because online recruitment processes are organised to simplify matters for the recruiter, not for the applicant. But it’s also because there is a constant suspicion that companies are not being candid or detailed enough when describing employment opportunities.
The message that comes across loud and clear is: “Treat me like a real human being and respect me; give me credible, verifiable information about your company and the job on offer, and a user-friendly application process”.
Our questionnaire findings are used to develop the Lundquist Employer Branding Online Awards evaluation protocol. With the 2012 edition of the study, we have analysed how well the top 100 companies in Italy respond to these user needs. Results will be published soon in Corriere della Sera and on our website. Results of our ranking of Europe’s 100 biggest listed companies will be published at a later date.
The survey will remain open for the rest of 2012 as part of Lundquist’s on-going monitoring of trends in digital communications. Have your say and take the survey.