Juventus: towards sustainability in football

Brief

Support Juventus Football Club in developing a structured approach to sustainability, defining its relevance to the company’s future business challenges and taking into full account the broad social implications of football in society, both in Italy and the wider world. Initiate annual sustainability reporting according to the Global Reporting Initiative’s new guidelines (GRI G4).

 

Our work

  • Thematic workshops & leadership training
  • Sector benchmark & mapping of critical issues
  • Stakeholder engagement
  • Internal interviews and external perception audit
  • Materiality matrix
  • Data collection
  • Report Zero (internal) and Report One (public): communications strategy, content writing and supervision of graphic design and English translation
  • “Materiality Matters” check with the Global Reporting Initiative

 

Result

Juventus published its first sustainability report at its shareholders’ meeting in October 2014, becoming one of a handful of clubs worldwide to do so according to GRI guidelines and the first to receive the “Materiality Matters” check from the GRI. The document was built around 10 chapters, corresponding to the 10 most important issues raised by a panel of stakeholders, including fans, investors, institutions, sponsors and suppliers. The strategy behind the report is also directly aligned with the company’s future business priorities.

 

The Juventus report won the Gold trophy at the UK’s Corporate & Financial Awards 2015 for the Best Printed Report in the International category and was described by the jury as “outstanding.”

 

Juventus’ first sustainability report

 

Update 2015: from reporting to strategy

 

Our work continued through 2015 with an extended round of stakeholder engagement undertaken to guide Juventus in drawing up a structured and long-term strategy on sustainability issues. The engagement involved:

  • 17 internal interviews with senior management
  • 10 interviews with national and international experts from the world of football and sport
  • opinions of Juventus supporters and stakeholders
  • A supporter questionnaire which received over 1,200 responses internationally
  • A survey of 61 professional stakeholders (suppliers, shareholders, sponsors, journalists, institutions, partners)

This result of this work was a strategy divided into four areas: Matchday, Players, Communities & the Business of Sport. The progress the club is making in these areas, as well as the engagement process, was described in its second Sustainability Report, presented at the shareholders’ meeting in October 2015.

 

Juventus’ second sustainability report


Leave a Reply




Post Comment

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Getting left behind? CSR communications in Switzerland undermined by low transparency

The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.

 

The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

Deadline for Webranking evaluations set for Aug. 31

On Thursday August 31st we will be closing the 2017-2018 edition of Webranking for the year, the annual ranking measuring the quality of online financial and corporate communications. The Italian, Swiss, and Austrian editions of Webranking by Comprend are carried out and coordinated by Lundquist.

 

This is the last call for companies to notify us of any significant changes made to their websites during the month of August, by sending us, via e-mail, a list of links to the pages that have been altered.

 

Our latest thinking

© 2016 Lundquist – Partita IVA 05881100969

css.php