Storytelling and corporate content

Online corporate communications is fast evolving; gone are the days of bland, disclosure-driven content. For organisations used to producing dry, impersonal language for reports and press releases, filling a webpage by cut-and-paste is no longer an option.

 

The need to project a distinctive corporate identity and the adoption of dynamic digital tools such as video has opened a space for more creativeness: storytelling techniques can be applied to the corporate domain to humanise an organisation and bring it closer to its audience.

 

Creative content

  • Both report content and corporate websites
  • Writing text
  • Designing information architecture
  • Defining key messages
  • Working with partners for video, infographics, etc.

 

A critical sounding board

  • Copy editing and critical feedback on draft content

 

A helping hand

  • Training and guidelines

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Getting left behind? CSR communications in Switzerland undermined by low transparency

The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.

 

The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

Deadline for Webranking evaluations set for Aug. 31

On Thursday August 31st we will be closing the 2017-2018 edition of Webranking for the year, the annual ranking measuring the quality of online financial and corporate communications. The Italian, Swiss, and Austrian editions of Webranking by Comprend are carried out and coordinated by Lundquist.

 

This is the last call for companies to notify us of any significant changes made to their websites during the month of August, by sending us, via e-mail, a list of links to the pages that have been altered.

 

Our latest thinking

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