Storytelling and corporate content

Online corporate communications is fast evolving; gone are the days of bland, disclosure-driven content. For organisations used to producing dry, impersonal language for reports and press releases, filling a webpage by cut-and-paste is no longer an option.

 

The need to project a distinctive corporate identity and the adoption of dynamic digital tools such as video has opened a space for more creativeness: storytelling techniques can be applied to the corporate domain to humanise an organisation and bring it closer to its audience.

 

Creative content

  • Both report content and corporate websites
  • Writing text
  • Designing information architecture
  • Defining key messages
  • Working with partners for video, infographics, etc.

 

A critical sounding board

  • Copy editing and critical feedback on draft content

 

A helping hand

  • Training and guidelines

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Into the sustainability labyrinth: Lundquist event provides guidance on a distinctive response to mandatory reporting

It’s a critical moment for corporate sustainability in Italy and companies turned out in force at an event we held in Milan last week to hear how to turn this year’s legal obligation on non-financial transparency into an opportunity.

 

We hosted over 60 participants from 38 registered companies at TIMSpace for a morning of presentations and conversations about the merits of a distinctive approach to sustainability for the benefit of the entire business, covering topics of sustainability strategies, non-financial reporting, stakeholder engagement and communications. Entitled “Nel Labirinto della Sostenibilità” (In the Sustainability Labyrinth), the event warned about the dangers of having a narrow, compliance-oriented response to the requirements of the Italian decree mandating reporting on some social and environmental matters (read our blog post on how the decree is changing the Italian sustainability scenario – in Italian.)

Notice of Webranking by Comprend 21st Annual Release — companies included and deadlines

The evaluation process for the latest edition of Webranking by Comprend 2017/2018  is off to a great start. The study is Europe’s most in-depth analysis of online financial and corporate communication, covering the largest companies in Europe as well as several individual country rankings. The ranking is conducted by Comprend in collaboration with Lundquist, which manages the Italian, Swiss and Austrian rankings.

Our latest thinking

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