Social Media

Our task is to help companies understand social media and their potential for corporate communications. We set goals aligned with the company’s strategy so as to maximise the return on investment in social media, ensure close integration with other channels and undertake effective measurement.

 

  • Strategy
    What does a successful corporate social media presence look like? Clients come to us to find answers to this question. We help them by developing strategies that maximise the potential that social channels offer and are aligned with their overall communications approach.

 

  • Relationships
    In the face of a rapidly evolving scenario, we are not driven by technology for its own sake: rather, we see the role of social media as bringing companies closer to their stakeholders and building durable relationships. We understand this requires a change of mind-set and organisational changes too.

 

  • Integration
    Thanks to our expertise in corporate communications, we provide insight into how social media apply to different needs: from the media to investor relations, from employer branding to corporate responsibility. Not forgetting the importance of corporate branding in its own right.

 

 

 

How we can support you in approaching social media

 

We support our clients in developing strategy and identifying opportunities in social media. We leverage the expertise acquired in all our research programmes, and in particular from the Social Media Awards.

  • Development of social media strategy integrated into the overall corporate communications approach
  • Analysis of sector use of social media with benchmark of competitors
  • Understand how to create engagement with your different stakeholders (with a focus by area: investor relations, CSR, recruitment, etc.)
  • Support in designing your communications by channel
  • Social Media Awards report and analysis to measure effectiveness of your social media communication and define detailed action plans for improvement
  • Implementation and social media monitoring

 

 

Why we are different

 

  • More than 10 years of accumulated experience on digital corporate communication with an international perspective
  • Recognized and extensive research on the actual use of social media in a corporate context
  • Profound understanding of communication challenges, with opportunities and threats for companies
  • Driven by content and user needs, we have a pragmatic and realistic approach to new technologies and social media

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Into the sustainability labyrinth: Lundquist event provides guidance on a distinctive response to mandatory reporting

It’s a critical moment for corporate sustainability in Italy and companies turned out in force at an event we held in Milan last week to hear how to turn this year’s legal obligation on non-financial transparency into an opportunity.

 

We hosted over 60 participants from 38 registered companies at TIMSpace for a morning of presentations and conversations about the merits of a distinctive approach to sustainability for the benefit of the entire business, covering topics of sustainability strategies, non-financial reporting, stakeholder engagement and communications. Entitled “Nel Labirinto della Sostenibilità” (In the Sustainability Labyrinth), the event warned about the dangers of having a narrow, compliance-oriented response to the requirements of the Italian decree mandating reporting on some social and environmental matters (read our blog post on how the decree is changing the Italian sustainability scenario – in Italian.)

Notice of Webranking by Comprend 21st Annual Release — companies included and deadlines

The evaluation process for the latest edition of Webranking by Comprend 2017/2018  is off to a great start. The study is Europe’s most in-depth analysis of online financial and corporate communication, covering the largest companies in Europe as well as several individual country rankings. The ranking is conducted by Comprend in collaboration with Lundquist, which manages the Italian, Swiss and Austrian rankings.

Our latest thinking

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