Employer Branding

Using digital channels to project a company as an employer of choice is a challenge that stands at the frontier of corporate communications today. That’s because it requires credible and comprehensive content, a straightforward and user-friendly application process as well as a careful combination of channels in an increasingly social and mobile era.

 

Lundquist has placed particular attention on the topic of online employer branding because it is an area where companies need to be most distinctive in their communications, reaching out to their target audience and persuading them they make a suitable match. As testified by our employer branding research, users long ago grew weary and suspicious of empty phrases and faceless corporate profiles.

 

 

Our view is that even in times of economic difficulty, companies need to build an employer brand online: the challenge lies in moving beyond a mere recruitment-based approach towards strategic use of digital tools – the corporate website and social media – to boost reputation both in the marketplace for talent and in the online world generally.

 

What we can do to transform your online employer branding

 

We can develop an employer branding strategy that is integrated into your overall digital approach, aligned with your corporate identity and responsive to user needs.

 

  • Definition of an overall employer branding communications strategy and key messages, based on stakeholder needs
  • Outline of trends in employer branding and intranet communications and tailored benchmarking
  • Understand how to create engagement with existing and prospective employees online and through social media
  • Support in designing employer branding online communications (structure of careers website, content development, etc.)
  • Employer Branding Online Awards report to assess the effectiveness of your career communications and define detailed action plans for improvement

 

Why we are different

 

  • More than 10 years of accumulated experience on digital corporate communication with an international perspective
  • Recognized and extensive research on communicating employer branding online
  • Profound understanding of recruitment challenges and the way these are increasingly intertwined with all aspects of corporate communications
  • Thanks to our user-centred, integrated approach, we help companies identify their objectives and priorities for online employer branding.
  • Driven by content and user needs, we have a pragmatic and realistic approach to new technologies and social media

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Into the sustainability labyrinth: Lundquist event provides guidance on a distinctive response to mandatory reporting

It’s a critical moment for corporate sustainability in Italy and companies turned out in force at an event we held in Milan last week to hear how to turn this year’s legal obligation on non-financial transparency into an opportunity.

 

We hosted over 60 participants from 38 registered companies at TIMSpace for a morning of presentations and conversations about the merits of a distinctive approach to sustainability for the benefit of the entire business, covering topics of sustainability strategies, non-financial reporting, stakeholder engagement and communications. Entitled “Nel Labirinto della Sostenibilità” (In the Sustainability Labyrinth), the event warned about the dangers of having a narrow, compliance-oriented response to the requirements of the Italian decree mandating reporting on some social and environmental matters (read our blog post on how the decree is changing the Italian sustainability scenario – in Italian.)

Notice of Webranking by Comprend 21st Annual Release — companies included and deadlines

The evaluation process for the latest edition of Webranking by Comprend 2017/2018  is off to a great start. The study is Europe’s most in-depth analysis of online financial and corporate communication, covering the largest companies in Europe as well as several individual country rankings. The ranking is conducted by Comprend in collaboration with Lundquist, which manages the Italian, Swiss and Austrian rankings.

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