Employer Branding

Using digital channels to project a company as an employer of choice is a challenge that stands at the frontier of corporate communications today. That’s because it requires credible and comprehensive content, a straightforward and user-friendly application process as well as a careful combination of channels in an increasingly social and mobile era.

 

Lundquist has placed particular attention on the topic of online employer branding because it is an area where companies need to be most distinctive in their communications, reaching out to their target audience and persuading them they make a suitable match. As testified by our employer branding research, users long ago grew weary and suspicious of empty phrases and faceless corporate profiles.

 

 

Our view is that even in times of economic difficulty, companies need to build an employer brand online: the challenge lies in moving beyond a mere recruitment-based approach towards strategic use of digital tools – the corporate website and social media – to boost reputation both in the marketplace for talent and in the online world generally.

 

What we can do to transform your online employer branding

 

We can develop an employer branding strategy that is integrated into your overall digital approach, aligned with your corporate identity and responsive to user needs.

 

  • Definition of an overall employer branding communications strategy and key messages, based on stakeholder needs
  • Outline of trends in employer branding and intranet communications and tailored benchmarking
  • Understand how to create engagement with existing and prospective employees online and through social media
  • Support in designing employer branding online communications (structure of careers website, content development, etc.)
  • Employer Branding Online Awards report to assess the effectiveness of your career communications and define detailed action plans for improvement

 

Why we are different

 

  • More than 10 years of accumulated experience on digital corporate communication with an international perspective
  • Recognized and extensive research on communicating employer branding online
  • Profound understanding of recruitment challenges and the way these are increasingly intertwined with all aspects of corporate communications
  • Thanks to our user-centred, integrated approach, we help companies identify their objectives and priorities for online employer branding.
  • Driven by content and user needs, we have a pragmatic and realistic approach to new technologies and social media

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Getting left behind? CSR communications in Switzerland undermined by low transparency

The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.

 

The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

Deadline for Webranking evaluations set for Aug. 31

On Thursday August 31st we will be closing the 2017-2018 edition of Webranking for the year, the annual ranking measuring the quality of online financial and corporate communications. The Italian, Swiss, and Austrian editions of Webranking by Comprend are carried out and coordinated by Lundquist.

 

This is the last call for companies to notify us of any significant changes made to their websites during the month of August, by sending us, via e-mail, a list of links to the pages that have been altered.

 

Our latest thinking

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