From social media to CSR,
from financial communications
to employer branding, we have
deep understanding of corporate
challenges and user expectations

Expertise

We combine expertise in effective online communications and social media with intimate knowledge of the corporate domain. With our varied backgrounds and experience, we understand the demands of corporate communications, irrespective of whether it occurs online or offline: corporate responsibility, employer branding, investor relations and corporate reporting.

 

What makes us unique is the ability to exploit digital channels to tell a convincing corporate story to key stakeholders as well as the wider world, without forgetting the essential “disclosure” function of a corporate website. Our task is to develop digital communications strategies and user experiences that allow companies to build lasting, productive relationships with their corporate audiences.

Corporate responsibility

As companies strive to make corporate responsibility and sustainability an integral part of their day-to-day operations, the interconnection between strategy, reporting and communication is becoming increasingly close. Our vision has been to break with a reporting-driven approach to corporate responsibility in favour of one where disclosure is not an end in itself but the starting point for a dynamic, constructive relationship with stakeholders.

Employer Branding

Using digital channels to project a company as an employer of choice is a challenge that stands at the frontier of corporate communications today. That’s because it requires credible and comprehensive content, a straightforward and user-friendly application process as well as a careful combination of channels in an increasingly social and mobile era.

Social Media

Our task is to help companies understand social media and their potential for corporate communications. We set goals aligned with the company’s strategy so as to maximise the return on investment in social media, ensure close integration with other channels and undertake effective measurement.

Financial communications & reporting

We have over 10 years’ experience in helping companies respond to some of their most demanding and time-pressed audiences – investors, analysts and financial journalists. We understand that they need to find reliable information and insight with minimum fuss. We have studied their needs carefully and design effective communications accordingly.

Storytelling and corporate content
Icon Storytelling

Online corporate communications is fast evolving; gone are the days of bland, disclosure-driven content. For organisations used to producing dry, impersonal language for reports and press releases, filling a webpage by cut-and-paste is no longer an option.

User experience
Icon User Experience

We adopt a user-centred approach in order to devise engaging user experiences that are optimised for all stakeholders, above all for key corporate audiences. We specialise in serving corporate website users in a context of convergence between the corporate and the commercial as the distinction blurs between a company’s owned online presence and the wider digital and social environment.

Our latest thinking

Latest news

Getting left behind? CSR communications in Switzerland undermined by low transparency

The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.

 

The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

Deadline for Webranking evaluations set for Aug. 31

On Thursday August 31st we will be closing the 2017-2018 edition of Webranking for the year, the annual ranking measuring the quality of online financial and corporate communications. The Italian, Swiss, and Austrian editions of Webranking by Comprend are carried out and coordinated by Lundquist.

 

This is the last call for companies to notify us of any significant changes made to their websites during the month of August, by sending us, via e-mail, a list of links to the pages that have been altered.

 

© 2016 Lundquist – Partita IVA 05881100969

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