From social media to CSR,
from financial communications
to employer branding, we have
deep understanding of corporate
challenges and user expectations

Expertise

We combine expertise in effective online communications and social media with intimate knowledge of the corporate domain. With our varied backgrounds and experience, we understand the demands of corporate communications, irrespective of whether it occurs online or offline: corporate responsibility, employer branding, investor relations and corporate reporting.

 

What makes us unique is the ability to exploit digital channels to tell a convincing corporate story to key stakeholders as well as the wider world, without forgetting the essential “disclosure” function of a corporate website. Our task is to develop digital communications strategies and user experiences that allow companies to build lasting, productive relationships with their corporate audiences.

Corporate responsibility

As companies strive to make corporate responsibility and sustainability an integral part of their day-to-day operations, the interconnection between strategy, reporting and communication is becoming increasingly close. Our vision has been to break with a reporting-driven approach to corporate responsibility in favour of one where disclosure is not an end in itself but the starting point for a dynamic, constructive relationship with stakeholders.

Employer Branding

Using digital channels to project a company as an employer of choice is a challenge that stands at the frontier of corporate communications today. That’s because it requires credible and comprehensive content, a straightforward and user-friendly application process as well as a careful combination of channels in an increasingly social and mobile era.

Social Media

Our task is to help companies understand social media and their potential for corporate communications. We set goals aligned with the company’s strategy so as to maximise the return on investment in social media, ensure close integration with other channels and undertake effective measurement.

Financial communications & reporting

We have over 10 years’ experience in helping companies respond to some of their most demanding and time-pressed audiences – investors, analysts and financial journalists. We understand that they need to find reliable information and insight with minimum fuss. We have studied their needs carefully and design effective communications accordingly.

Storytelling and corporate content
Icon Storytelling

Online corporate communications is fast evolving; gone are the days of bland, disclosure-driven content. For organisations used to producing dry, impersonal language for reports and press releases, filling a webpage by cut-and-paste is no longer an option.

User experience
Icon User Experience

We adopt a user-centred approach in order to devise engaging user experiences that are optimised for all stakeholders, above all for key corporate audiences. We specialise in serving corporate website users in a context of convergence between the corporate and the commercial as the distinction blurs between a company’s owned online presence and the wider digital and social environment.

Our latest thinking

Latest news

Into the sustainability labyrinth: Lundquist event provides guidance on a distinctive response to mandatory reporting

It’s a critical moment for corporate sustainability in Italy and companies turned out in force at an event we held in Milan last week to hear how to turn this year’s legal obligation on non-financial transparency into an opportunity.

 

We hosted over 60 participants from 38 registered companies at TIMSpace for a morning of presentations and conversations about the merits of a distinctive approach to sustainability for the benefit of the entire business, covering topics of sustainability strategies, non-financial reporting, stakeholder engagement and communications. Entitled “Nel Labirinto della Sostenibilità” (In the Sustainability Labyrinth), the event warned about the dangers of having a narrow, compliance-oriented response to the requirements of the Italian decree mandating reporting on some social and environmental matters (read our blog post on how the decree is changing the Italian sustainability scenario – in Italian.)

Notice of Webranking by Comprend 21st Annual Release — companies included and deadlines

The evaluation process for the latest edition of Webranking by Comprend 2017/2018  is off to a great start. The study is Europe’s most in-depth analysis of online financial and corporate communication, covering the largest companies in Europe as well as several individual country rankings. The ranking is conducted by Comprend in collaboration with Lundquist, which manages the Italian, Swiss and Austrian rankings.

© 2016 Lundquist – Partita IVA 05881100969

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