We are pleased to invite you to our annual Italian KWD Webranking Awards to recognise the winners of the 12th edition of the KWD Webranking Italy, conducted by KW Digital (digital division of Hallvarsson & Halvarsson) in collaboration with Lundquist. The results of the Italian research have been published.
When: Friday 13 December 2013, 9 AM – 1 PM
Where: Corriere della Sera, sala Dino Buzzati – Via Balzan (on the corner of Via San Marco), Milan
Beyond the buzzwords: making sense of trends in digital
The event will be an occasion to explain the purpose and findings of the 2013 KWD Webranking research and reflect on the state of online corporate communications in Italy and internationally. What are the latest trends in digital communications? What new corporate websites have been launched? Who has improved the most? Are companies using responsive design, mobile and social media? How do Italian companies perform against international peers?
In particular, we will cover the following topics:
- Storytelling: what does it mean for corporate communication?
- Big data: dismantling the hype
- Interactive: have interactive reports reached the end of the road?
- Mobile and apps: measuring the return of investment of mobile apps
Our guest speakers Elena Cortesi, Director of Earned & Social Media at Ford Europe, and Keith Childs, former Head of New Media at Opel Europe, will discuss how to create internal culture and coordination to manage social media and provide ongoing storytelling.
Since we have organised the KWD Webranking Awards to coincide with Saint Lucia’s feast day, we have invited the Nordiska Musikgymnasiet choir from Stockholm to sing traditional festive songs at our event. To extend the Nordic theme further, there will also be an enjoyable ‘Swedish corner’ with typical food products and glögg (mullled wine).
The event will conclude with a light lunch, offering the chance for participants to network and reflect on what they have heard in the course of the morning.
For any questions and registration, please contact: email@example.com
Download the programme.
Date(s) – 13/12/2013
9:00 am – 1:00 pm