Italian weekly Corriere Economia reports exclusively today the state of the art of Italian digital corporate communications in the latest Webranking by Comprend edition. Now in its 15th edition, the Italian ranking is conducted by Lundquist.
Webranking works as a stress test, in that it measures the fundamentals of online corporate and financial communications and dialogue of the largest listed companies, based on stakeholder demands. The research’s objective is to promote a digital culture within companies and help them understand how to meet the growing expectations of stakeholders.
Corriere Economia’s article (in Italian) argues the case for Italian mid-cap companies, which this year have made a significant leap forward in credibly communicating to their stakeholders. Multi-utility company Gruppo Hera jumps to second place, with construction firm Salini Impreglio and renewable energy firm Erg making it into the top 10 for the first time. Hearing aid company Amplifon improves massively, jumping 21 points, from 44th place to 23rd.
The entire ranking (with companies score and positions). Those topping the podium this year are Snam, Gruppo Hera and Eni. Snam, in fact, breaks the Webranking record with 93.6 points.
New to the research this year, and covered in the business daily, is the Webranking Hall of Fame. To celebrate the 15th edition of the Italian research, and the 20th international edition, companies who have consistently demonstrated excellence in communicating their stakeholders’ needs on their corporate website and via their digital channels were awarded. This ranking highlights the dedication and energy these companies have put in for over more than a decade to improve their corporate communication.
To round up the article is an interview with Joakim Lundquist, CEO of Lundquist and Head of Webranking in Italy, who discusses a range of topics from the importance of storytelling with a good content strategy base, to the rise of mobile.