Corriere Economia exclusively covers the 2016-2017 Webranking Italy rankings

Italian weekly Corriere Economia reports exclusively today the state of the art of Italian digital corporate communications in the latest Webranking by Comprend edition. Now in its 15th edition, the Italian ranking is conducted by Lundquist.

 

Webranking works as a stress test, in that it measures the fundamentals of online corporate and financial communications and dialogue of the largest listed companies, based on stakeholder demands. The research’s objective is to promote a digital culture within companies and help them understand how to meet the growing expectations of stakeholders.

 

Corriere Economia’s article (in Italian) argues the case for Italian mid-cap companies, which this year have made a significant leap forward in credibly communicating to their stakeholders.  Multi-utility company Gruppo Hera jumps to second place, with construction firm Salini Impreglio and renewable energy firm Erg making it into the top 10 for the first time. Hearing aid company Amplifon improves massively, jumping 21 points, from 44th place to 23rd.

The entire ranking (with companies score and positions). Those topping the podium this year are Snam, Gruppo Hera and EniSnam, in fact, breaks the Webranking record with 93.6 points.

 

New to the research this year, and covered in the business daily, is the Webranking Hall of Fame. To celebrate the 15th edition of the Italian research, and the 20th international edition, companies who have consistently demonstrated excellence in communicating their stakeholders’ needs on their corporate website and via their digital channels were awarded. This ranking highlights the dedication and energy these companies have put in for over more than a decade to improve their corporate communication.

 

To round up the article is an interview with Joakim Lundquist, CEO of Lundquist and Head of Webranking in Italy, who discusses a range of topics from the importance of storytelling with a good content strategy base, to the rise of mobile.

 

Download the Corriere Economia article – (in Italian)

 

Download the Webranking Italy 2016 Executive Summary (in Italian)

 

 

 

 


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Job opening – Graphic designer

Lundquist is looking to recruit a graphic designer interested in corporate communications, social media and sustainability with a proven track record in both digital and print design.

 

The position will evolve over time. Initially, the main tasks will be to provide support with design and impagination for Lundquist research whitepapers,sustainability reports and other corporate documents, as well as general support for website and communication activities. Subsequently, the person will lead the work in developing a new corporate and digital identity of Lundquist as well as creative graphical solutions for our clients.

 

Ultimately, the aim is to develop a business area with its own revenue streams to reinforce the overall business proposition of Lundquist in Italy and abroad, including building a design team. The position is based in Milan.

 

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Getting left behind? CSR communications in Switzerland undermined by low transparency

The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.

 

The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

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