The CSR Online Awards ‘Germany’ returns for a second edition to assess how the country’s biggest companies communicate corporate social responsibility (CSR) on the internet.
The first edition of the research ranked the online employer branding of the 100 companies with the strongest global brands as rated by Businessweek.
The CSR Online Awards ‘Global Leaders’ classification, conducted annually by communications consultancy Lundquist, reveals how the world’s most sustainable companies fall short in communicating corporate social responsibility (CSR) on the internet.
The third edition of the CSR Online Awards Italy carried out a careful examination of the way the 50 biggest companies in Italy use their corporate website to communicate their corporate social responsibility (CSR).
The study, which focused this year in particular on online stakeholder engagement, asked more than 250 people who work regularly on corporate responsibility and sustainability issues how they use the internet to get information and exchange views.
Employer branding used to be exclusively an offline activity practiced in many ways including through job fairs, advertising, marketing and internal newsletters. Companies are still passing on the same type of information to current and prospective employees only now they are increasingly doing it through their website.