Top Swiss and German companies discuss challenges of CSR communications at our Zurich event

James-Osborne & Sara-Rusconi - ZurichOur CSR Online Awards Seminar in Zurich last week was the occasion to discuss how leading Swiss and German companies are facing the challenges of online CSR communications under the pressure of improving their reporting and engaging a broader public through social media.


The event – Digital Disruption & the Future of CSR – examined the complex relationship between reporting, digital communications and stakeholder engagement:

  • How corporate disclosure is changing in a digital era
  • Managing a complex sustainability eco-system that spans both reporting and communications, online and offline
  • The evolving social media scenario and how to create a positive conversation about corporate sustainability
  • Balancing the needs of a broad range of audiences
  • Latest trends and best practice.


The seminar brought together sustainability and communications professionals from companies including: BASF, Bayer, Credit Suisse, Deutsche Bank, Novartis, SGS, Sulzer, Swiss Life and UBS.

Now online: Speakers’ presentations at the 5th CSR Online Awards Seminar

James-OsborneOn 27 and 28 May over 100 participants including sustainability and communications professionals from over 45 companies gathered at the 5th CSR Online Awards Seminar in Milan.


On the two-days event, participants heard from 27 international speakers in three plenary sessions and six workshops that tackled topics ranging from adopting the new G4 reporting guidelines to dos and don’ts of infographics and from the challenges of defining materiality to how to use Twitter for stakeholder engagement.


- The sessions were organised around three main themes:

  • Corporate disclosure in a digital-first era
  • - Putting the “social” back into corporate responsibility
  • - Seeing is believing: mastering digital and visual communications


Speakers’ presentations at the Seminar are now online. If you missed the event or want to review the material presented, read on.

Behind the scenes at the CSR Online Awards gala dinner

Lundquist hosted the 5th edition of its CSR Online Awards gala dinner in Milan last week, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across Europe.


The event brought together more than 100 participants including sustainability and communications professionals from over 45 companies and organisations. Participants heard from 27 international speakers in three plenary sessions and six workshops.

Can we really talk about online stakeholder engagement when 60% of companies don’t respond to email?

StakeholderStakeholder engagement is a hot issue that has generated much discussion in sustainability. Companies try or claim they try to engage in dialogue: “we value your feedback” abounds in reports and on websites. Our survey of CSR professionals, sustainability experts and stakeholders clearly shows that email is one of the preferred engagement channels (up there with industry events, stakeholder panels, online surveys and LinkedIn).


For this reason, as part of the Lundquist CSR Online Awards research, we recently tested the real effectiveness of email engagement on Europe’s top 100 listed companies (based on contact information available on corporate websites). The result was rather worrying: 60% of top European companies didn’t respond to a simple email* in which we asked how they managed incoming messages, requests and complaints.

Shifting from disclosure to investment story with Telecom Italia “Beyond the numbers”

Telecom-ItaliaNational regulation is pushing for greater disclosure. But at the same time companies need to get their message out to a larger public and regain trust among investors, demanding more transparent and frank reporting with a forward-looking perspective.

Telecom Italia, the Italian telecoms group, asked us for the second year to help them address the challenge to balance compliance and communication in their annual report. The aim was to share their new strategic direction and explain to a larger audience what is beyond the company numbers and its role in the development of society. Last year we helped them to launch the first example of a hybrid report in Italy where the annual report available in PDF is addressed to professional users while stories about the company are presented using interactivity, images and videos.


© 2013 Lundquist – Partita IVA 05881100969