Italian weekly CorrierEconomia reports exclusively that when it comes to digital corporate communication, only a few of Italy’s non-listed companies pass the communications stress test and the “Made in Italy” brands continue to disappoint. Now in its second year running, the Italian ranking on non-listed companies is conducted by Lundquist in collaboration with Comprend, and follows the publication of the Italian listed companies last week.
Webranking works as a stress test, in that it measures the fundamentals of online corporate and financial communications and dialogue of the largest listed companies, based on stakeholder demands. The research’s objective is to promote a digital culture within companies and help them understand how to meet the growing expectations of stakeholders.
CorrierEconomia’s article (in Italian) reports that only two companies (SACE and Granarolo) pass the test, achieving over 50% of the total score (meaning they achieved more than 40 points out of a total of 80), considered the threshold for a site that meets the demands of stakeholders in terms of transparency and dialogue. It also discusses why it is important to invest in digital corporate communications from a reputational standpoint, so as not to come unprepared to future challenges that will have a major impact on the business, such as future investment opportunities, internationalization of the business and so forth.