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Swiss KWD Webranking Awards in Zurich recognises best corporate websites

AudienceOn April 8 a group of leading Swiss companies met up to discuss the results from the Swiss edition of the KWD Webranking, which is managed by Lundquist.

 

Joakim Lundquist, CEO of Lundquist, gave an overview of the research, Europe’s most detailed assessment of the quality of corporate websites. The KWD Webraning survey has reached its 17th edition in Europe and this year it celebrated its 10th edition in Switzerland. All in all, 852 companies were evaluated globally and 51 in Switzerland.

 

Compared to their European counterparts, the main finding was that Swiss companies are lagging behind in corporate responsibility. In fact 25% of Swiss companies do not present a CSR or sustainability report compared to only 2% at Europe’s top companies. Other weak areas were debt information and employer branding.

Can we really talk about online stakeholder engagement when 60% of companies don’t respond to email?

StakeholderStakeholder engagement is a hot issue that has generated much discussion in sustainability. Companies try or claim they try to engage in dialogue: “we value your feedback” abounds in reports and on websites. Our survey of CSR professionals, sustainability experts and stakeholders clearly shows that email is one of the preferred engagement channels (up there with industry events, stakeholder panels, online surveys and LinkedIn).

 

For this reason, as part of the Lundquist CSR Online Awards research, we recently tested the real effectiveness of email engagement on Europe’s top 100 listed companies (based on contact information available on corporate websites). The result was rather worrying: 60% of top European companies didn’t respond to a simple email* in which we asked how they managed incoming messages, requests and complaints.

33 companies join us to discuss “digital bites” at 24th Lundquist breakfast meeting in Milan

Joakim Lundquist“Six digital bites to keep up with the online corporate agenda” was the title of the 24th Lundquist breakfast meeting, which took place at the stylish “Swiss Corner” in the centre of Milan on March 19. Here’s a wrap-up on what we discussed.

 

This was the first in a new series of morning gatherings for professionals interested in staying up-to-date with the latest developments in digital communications and how it affects the corporate world. The idea behind the initiative is to introduce and make sense of the latest trends and buzzwords in digital by presenting to-the-point “bites” as a basis for discussion. We hope that this will help professionals to orientate themselves amid the avalanche of digital developments. Here’s a summary of the main “bites” (the presentations can be downloaded – see below):

Social & Mobile Recruiting Forum: Where expectations meet reality

Social & Mobile Recruiting Forum - Daniele RighiThe way companies build their employer brand online (using digital channels to project the company as an employer of choice) is rapidly evolving. While strategies deployed to attract talents are improving, jobseekers/talents’ behaviours and habits are changing.

 

Mobile-based strategies seem to be the next big thing in this field. Likewise, social media has been a trend for years and now it is clearly moving towards maturity.

 

However, are these outlooks actually grounded? How are companies actually behaving? Are they communicating to the right target, taking advantage of the right channels?

Job opening @Lundquist: Senior digital strategist with solid project management experience

Job opening @LundquistLundquist is growing and our projects are becoming more complex. We are therefore looking to hire a senior digital strategist with strong project management capabilities to join our team in Milan. If your profile matches the following prerequisites, please send us your CV, a cover letter and professional references and we will get back to you.

 

Prerequisites:

 

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