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Relationships, trust and new business models in a digital era: insights from our US roadshow (part 2 – San Francisco)

 

Mark Brodeur (Nestlé)

A week has now passed since the Lundquist Digital Leadership US Roadshow was in San Francisco to discover how digital is affecting the way companies and their leaders do business and transforming the way they engage with everyone from employees to customers and forge new relationships and business models.

 

 

 

 

 

 

Our schedule involved meetings with:

Photo diary from the Lundquist US Digital Roadshow (part 2 San Francisco)

San-Francisco---Shel-IsraelAs promised… here are some “behind-the-scenes” snapshots from the second half of the Lundquist Digital Roadshow in San Francisco.

 

The roadshow is part of the Lundquist Digital Leadership Programme, which provides a learning and sharing experience for committed senior communication professional and digital managers at leading European and US companies. Structured around a series of informal meetings, retreats and roadshows, the programme focuses on understanding how the digital transformation process is affecting business.

 

Our group was based at the centrally located Marriott hotel, right between vivacious Union Square and the historic China town and only a quick stroll down to the Bay area. We had a few intensive days including meetings with the Altimeter Group, Levi Strauss, Nestlé’s Digital Acceleration team’s Silicon Valley outpost, Autodesk, Shel Israel (the author of the eye-opening book “Age of Context”) among others…

 

For a more in-depth account from these meetings, stay tuned for a forthcoming post on this space. But now the pics…

Photo diary from the Lundquist US Digital Roadshow

New York viewSometimes pictures say more than words. Here are some “behind-the-scenes” snapshots from the first few days of the Lundquist Digital Roadshow in New York, to be followed by pics from the subsequent days in San Francisco. For the more serious stuff, check out our summary of meetings and discussions presented here.

 

The roadshow is part of the Lundquist Digital Leadership Programme, which provides a learning and sharing experience for committed senior communication professional and digital managers at leading European and US companies. Structured around a series of informal meetings, retreats and roadshows, the programme  focuses on understanding how the digital transformation process is affecting business.

 

Innovation in communications in a digital and social era: insights from our US roadshow (part 1 – New York)

Jeff Jarvis

“Don’t come to America to learn about the great things we are doing but to learn from our mistakes.”

 

These words captured the spirit of our first two days of meetings in New York, part of the Lundquist Digital Leadership Roadshow in the US. The message came from Jeff Jarvis (@jeffjarvis), director of the Tow-Knight Center for Entrepreneurial Journalism and CUNY’s Graduate School of Journalism, who rounded off two days of discussion in New York with thought leaders and corporate practitioners in the space of social business and the media industry.

 

Not that we were presented with “mistakes” as such but it was evident from the group how organisations are still grappling with a changed communications paradigm and a new set of challenges and opportunities thrown up by shifts in audience behaviours.

Swiss media outlets Tages Anzeiger and Bilanz cover our CSR Online Awards

Creating-shared-value_NestléTages Anzeiger and Bilanz published articles summing up our new Swiss ranking looking into how the top 50 companies in Switzerland are communicating corporate social responsibility and sustainability online. The results from the Swiss edition of the Lundquist CSR Online Awards were presented on October 14 to a group of leading Swiss companies in Zurich.

 

Tages Anzeiger’s article (in German) highlights that almost a quarter of the companies considered are not reporting on sustainability, a much higher proportion than elsewhere: of the top 100 European companies only two are not reporting while there are none among the Nordic region’s top 40 firms. Furthermore, the article notes that a  third of Swiss companies don’t present a minimum amount of information for stakeholders directly on their website (compared with 21% in our Nordic survey and 6% for Germany’s top 30 firms). Considering the trend among users away from formal reports in favour of online disclosures, these companies are missing a significant opportunity to engage with stakeholders.

 

Finally they publish the whole ranking (with companies score and positions) and present the three finalist: Nestlé, Credit Suisse and SGS.

 

 

The Bilanz article (in German) published just some highlights from our ranking, presenting the Swiss top 10:

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