To summarise this year’s Italian Webranking by Comprend Awards in less than 140 characters: 220 participants, 16 speakers, six award winners, several kilos of salmon and herring plus bottles of warm glögg. All documented and narrated on Twitter.
The event, held on December 10 at the headquarters of leading Italian newspaper Corriere della Sera, recognised excellence in online corporate communications and was an occasion to explain the purpose of Webranking as a communications “stress test” and the findings of the research. In addition, we reflected on trends in digital communications in Italy and internationally. The discussion evolved around the increasing demands of stakeholders in terms of transparency and dialogue through digital channels.