And yet, when it seems that the hardest choices have been made, there it comes, the external opinion, the outside perspective. It’s the most unpredictable part of the process due to the variety of people out there with differing habits, expectations and opinions. What’s more, on-screen reading habits mean users will absorb only a small fraction of your actual content.
At Lundquist, we’ve been asking experts, professionals and stakeholderswhat frustrates them most while navigating corporate sustainability information online and engaging with companies. It’s research we’ve been doing over the past years as part of the CSR Online Awards, drawing on input from 1,600 people. We’ve been looking at the initial reactions in our latest survey, currently ongoing. Here are top four errors to avoid, according to the people who spend most time sifting through online CSR disclosures: