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Corriere della Sera hosts Italian Webranking Awards 2014: “Putting digital transformation into practice”

Webranking Awards 2014 Sala BuzzatiTo summarise this year’s Italian Webranking by Comprend Awards in less than 140 characters: 220 participants, 16 speakers, six award winners, several kilos of salmon and herring plus bottles of warm glögg. All documented and narrated on Twitter.

 

The event, held on December 10 at the headquarters of leading Italian newspaper Corriere della Sera, recognised excellence in online corporate communications and was an occasion to explain the purpose of Webranking as a communications “stress test” and the findings of the research. In addition, we reflected on trends in digital communications in Italy and internationally. The discussion evolved around the increasing demands of stakeholders in terms of transparency and dialogue through digital channels.

Hear National Grid’s head of CR on effective communication strategies for a responsible business

Donald-JohnsonIn this video interview, Donald Johnson, Head of Corporate Responsibility & Brand Strategy at UK utility National Grid, talks about how a company must “understand itself” to be effective in its sustainability communications. And what the company does has to be aligned with what its stakeholders want to see and hear.

 

In his experience, Donald acknowledges that stakeholders like to be seen in what a company does, because if they take the time to give feedback to an organisation, they want to be sure that the company will listen to them. Therefore, if a company understands how to map its stakeholders and is able to understand what they want, there is every opportunity for this company to succeed and grow.

Relationships, trust and new business models in a digital era: insights from our US roadshow (part 2 – San Francisco)

 

Mark Brodeur (Nestlé)

A week has now passed since the Lundquist Digital Leadership US Roadshow was in San Francisco to discover how digital is affecting the way companies and their leaders do business and transforming the way they engage with everyone from employees to customers and forge new relationships and business models.

 

 

 

 

 

 

Our schedule involved meetings with:

Photo diary from the Lundquist US Digital Roadshow (part 2 San Francisco)

San-Francisco---Shel-IsraelAs promised… here are some “behind-the-scenes” snapshots from the second half of the Lundquist Digital Roadshow in San Francisco.

 

The roadshow is part of the Lundquist Digital Leadership Programme, which provides a learning and sharing experience for committed senior communication professional and digital managers at leading European and US companies. Structured around a series of informal meetings, retreats and roadshows, the programme focuses on understanding how the digital transformation process is affecting business.

 

Our group was based at the centrally located Marriott hotel, right between vivacious Union Square and the historic China town and only a quick stroll down to the Bay area. We had a few intensive days including meetings with the Altimeter Group, Levi Strauss, Nestlé’s Digital Acceleration team’s Silicon Valley outpost, Autodesk, Shel Israel (the author of the eye-opening book “Age of Context”) among others…

 

For a more in-depth account from these meetings, stay tuned for a forthcoming post on this space. But now the pics…

Photo diary from the Lundquist US Digital Roadshow

New York viewSometimes pictures say more than words. Here are some “behind-the-scenes” snapshots from the first few days of the Lundquist Digital Roadshow in New York, to be followed by pics from the subsequent days in San Francisco. For the more serious stuff, check out our summary of meetings and discussions presented here.

 

The roadshow is part of the Lundquist Digital Leadership Programme, which provides a learning and sharing experience for committed senior communication professional and digital managers at leading European and US companies. Structured around a series of informal meetings, retreats and roadshows, the programme  focuses on understanding how the digital transformation process is affecting business.

 

© 2013 Lundquist – Partita IVA 05881100969

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