Tips from Siemens on engaging people through corporate storytelling

Tobias Dennehy - Interview - Siemens - CSR Online Awards 2014“Through good storytelling, companies will enable conversations in social media much better than through facts or corporate messages,” says Tobias Dennehy, Corporate Story Architect & Editorial Change Manager at Siemens, summarising his talk at our CSR event in Milan.


This is not an easy process, he added. Companies are best off not telling their messages directly, but through others… through their stories. With so many messages and so many challenges out there, the most important question becomes: “What can we do not to be boring?” Dennehy explains why it’s critical to find an entertaining story of some person that your audience can relate to.

The US Digital Service wants YOU! Yes, even you and me, in the name of digital success

Erie-MeyerOne of the most wonderful aspects of digital innovation is the possibility to scale rapidly regardless of borders and boundaries of all kinds.


For this reason, Lundquist was honoured to welcome Erie Meyer, one of the co-founders of the U.S. Digital Service  (@USDS) at the White House (@WhiteHouse), to Milan this week to talk about President Obama’s drive to transform the way the government works for the American people.

Lundquist’s Daniele Righi at the Social media Week talking about Wikipedia & Business

Lundquist is proud to play its part in the Milan edition of Social Media Week Milan, a series of events taking place simultaneously in five continents and kicking off today.


Daniele Righi, Lundquist’s expert on corporate social media and Wikipedia engagement, will speak today at 2 p.m. about the delicate relationship between Wikipedia and business, and explore opportunities and threats connected to corporate engagement with the free encyclopaedia.


The event “Wikipedia and Business” will be held at Palazzo Reale (Conference Hall) and will be available in streaming here

Telefonica’s vision for stakeholder engagement in a digital era

Eduardo Puig Aznar - Interview - Telefonica - CSR Online Awards 2014Eduardo Puig de la Bellacasa Aznar, Director of Stakeholder Engagement at Telefonica, says companies should change the way they interact with stakeholders as social media make relationships “more complex, instant and intense”. Digital is pushing companies to be more open and respond to stakeholder requests: nowadays this is possible through social media. Hear Edoardo explain what this means for Telefonica.

Corriere della Sera hosts Italian Webranking Awards 2014: “Putting digital transformation into practice”

Webranking Awards 2014 Sala BuzzatiTo summarise this year’s Italian Webranking by Comprend Awards in less than 140 characters: 220 participants, 16 speakers, six award winners, several kilos of salmon and herring plus bottles of warm glögg. All documented and narrated on Twitter.


The event, held on December 10 at the headquarters of leading Italian newspaper Corriere della Sera, recognised excellence in online corporate communications and was an occasion to explain the purpose of Webranking as a communications “stress test” and the findings of the research. In addition, we reflected on trends in digital communications in Italy and internationally. The discussion evolved around the increasing demands of stakeholders in terms of transparency and dialogue through digital channels.

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