We are pleased to host once again Richard Binhammer as a guest blogger on this space. Richard is former head of social media and community of Dell and recognised as one of the most authoritative voices in digital.
Have you got the social expertise for effective social programs?
Dedicated social media staff in companies has increased by 10% in the last two years, according to the Altimeter team. In many companies there are now dedicated social media staff in more than 13 departments from marketing and corporate communications to customer support, IT and HR. Altimeter also has documented positive outcomes for marketing optimization, customer experience, brand health and revenue generation.