Deutsche Post DHL’s secret to success in digital: a clear vision

Michael-Sellen - Interview - Deutsche-Post - CSR-Online-Awards-2014Companies need a clear vision of what they want to achieve on in digital channels and social media. Very often, digital managers focus on specific metrics, such as likes or followers in social media, which are important but don’t reflect engagement. Michael Sellen, Head of Internet, eMedia Team at Deutsche Post DHL, says companies need to create a framework aligning content creation and content distribution.


Moreover using social media channels as an integral part of stakeholder engagement offers companies the possibility to be part of a dialogue and even manage it: people now expect companies to be active on social media and it’s a risk for a company not taking part of this conversation.

Wikipedia & business: why should you care and what you can do legitimately

Wikipedia logoWikipedia is important for companies. So what stops them from engaging fully and how can a relationship work between business and the Wikipedia community?


Wikipedia is the 6th most visited and consulted website on the web, the 7th in Italy (ahead of the country’s two most popular newspapers la Repubblica and Corriere della Sera). Eight times out of 10 Wikipedia-related entries end up in the first results page on Google.


There is more. 

Tips from Siemens on engaging people through corporate storytelling

Tobias Dennehy - Interview - Siemens - CSR Online Awards 2014“Through good storytelling, companies will enable conversations in social media much better than through facts or corporate messages,” says Tobias Dennehy, Corporate Story Architect & Editorial Change Manager at Siemens, summarising his talk at our CSR event in Milan.


This is not an easy process, he added. Companies are best off not telling their messages directly, but through others… through their stories. With so many messages and so many challenges out there, the most important question becomes: “What can we do not to be boring?” Dennehy explains why it’s critical to find an entertaining story of some person that your audience can relate to.

The US Digital Service wants YOU! Yes, even you and me, in the name of digital success

Erie-MeyerOne of the most wonderful aspects of digital innovation is the possibility to scale rapidly regardless of borders and boundaries of all kinds.


For this reason, Lundquist was honoured to welcome Erie Meyer, one of the co-founders of the U.S. Digital Service  (@USDS) at the White House (@WhiteHouse), to Milan this week to talk about President Obama’s drive to transform the way the government works for the American people.

Lundquist’s Daniele Righi at the Social media Week talking about Wikipedia & Business

Lundquist is proud to play its part in the Milan edition of Social Media Week Milan, a series of events taking place simultaneously in five continents and kicking off today.


Daniele Righi, Lundquist’s expert on corporate social media and Wikipedia engagement, will speak today at 2 p.m. about the delicate relationship between Wikipedia and business, and explore opportunities and threats connected to corporate engagement with the free encyclopaedia.


The event “Wikipedia and Business” will be held at Palazzo Reale (Conference Hall) and will be available in streaming here

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