CorrierEconomia exclusively covers the 2015-2016 Webranking Italy rankings

CorrierEconomiaItalian weekly CorrierEconomia reports exclusively today that the performance of companies in the Webranking Italy 2015 research has increased, however still two thirds do not demonstrate the ability to govern their reputation in digital channels. Now in its 14th edition, the Italian ranking is conducted by Lundquist in collaboration with Comprend.


Webranking works as a stress test, in that it measures the fundamentals of online corporate and financial communications and dialogue of the largest listed companies, based on stakeholder demands. The research’s objective is to promote a digital culture within companies and help them understand how to meet the growing expectations of stakeholders.

VIDEO: The European Digital Roadshow comes to London

Big Ben

We’re excited to share with you our video from our European Digital Roadshow in the UK this summer. We spent a couple of days in London and Marlow listening to the best digital minds in the business, including (to name a few), Morgan Bone, Head of Corporate Media Relations at HSBC; Richard Binhammer, Lundquist US Partner and former head of social and community at Dell and Tony Stewart, International Internal Community Manager at NBC Universal.

Photo diary from the Lundquist UK Digital Roadshow

View of LondonThe increasing importance of visual imagery was one of the many topics discussed at our UK Digital Roadshow earlier this month. They say a picture speaks 1,000 words, so we thought there was no better way to follow this up then to provide some behind the scenes snapshots from our trip to London and Marlow. For the more serious stuff, check out our summary of meetings and discussions here.


The roadshow is part of the Lundquist European Digital Leadership Programme, which provides a learning and sharing experience for committed senior communication professional and digital managers at leading European and US companies. Structured around a series of informal meetings, retreats and roadshows, the programme  focuses on understanding how the digital transformation process is affecting business.


Lundquist takes communications group on digital leadership roadshow to London

The Gherkin

In London, digital is coming of age.


Among leading corporate and communications professionals, the excitement around the technological novelties of recent years is being replaced by a “back to basics” communications approach, where the focus is on people and human interactions, achieving effectiveness and timeliness without getting caught up in the frenzy of “conversations” that digital and social are generating.


That’s one of the main takeaways from our second European Digital Leadership roadshow, which took us for a three-day tour to the UK capital earlier this month.

Connected to the future: the evolution of the company profile according to Telecom Italia

Annual report readership is low, audiences are limited and disclosure-driven documents lack impact. Thus they fail to convey the company’s activities and performance in a broader sense. That’s the challenge companies like Telecom Italia are facing when planning their annual reporting communications. Moreover, Telecom Italia, like many telecom companies, is in a period of transition during which it has to convince the market of its competiveness and explain how it is responding to challenges.


© 2015 Lundquist – Partita IVA 05881100969