It’s not often that a piece of news manages to be equally shocking and worthy of a yawn. But then Twitter is not just any company, service, phenomenon.

Our shocker/ho-hummer comes compliments of The Telegraph, which reports on a new study carried out by three universities in the U.S. that found:

- 130 million useless tweets are sent every day (ho-hum, no surprise there)
- 70 million interesting tweets are sent ever day (shocking, you’ve got to be kidding)

Based on the people I follow on Twitter, I’d have thought the ratio would have been closer to 1/8 interesting and 7/8 not, which leads me to think I think I need to do some pruning. But I digress.

Too many hashtags (#shock, #ho-hum), lame status updates (I’m cleaning my room and this is boring), and complaining tweets (why won’t my boss recognise that I deserve a raise) were all particularly hated, according to the research.

This shocking and ho-humming piece of news comes from research carried out by Carnegie Mellon, the Georgia Institute of Technology, and the Massachusetts Institute of Technology. The researchers asked 1,500 Twitter users to comment on more than 40,000 tweets from the 21,000 accounts they jointly followed. Complete findings are to be presented in Seattle this week at a computer science conference.

The most annoying tweets, according to the research as well as yours truly, are those between people carrying out a private conversation (@Boring thanks, I’ll look into that; @JustAsBoring  great, let me know what you think). Facebook-esque status updates and check-ins with Foursquare and also particularly hated.

Okay so you’ve had a look at your tweets and realise the majority of your content is no doubt falling into that pile of annoying dribble. So what to do? Here are nine rules for making your tweets interesting from the study’s authors and as taken from The Telegraph:

1. Old news is no news. Twitter is fast moving so information gets stale quickly so don't repeat links that have already been repeated several times.
2. Contribute to a story rather than just comment on it. Which means add your own opinion or a new fact or don't bother.
3. Keep it short. Even 140 characters can be too long for some people's rambling comments.
4. Limit the syntax. Do not overuse hashtags, @mentions and abbreviations.
5. Don't tell everyone where you are all the time. Twitter users particular hate Foursquare check-ins
6. Don't just link to a blog or a photo without giving readers a reason why they should click on it.
7. Don't whine. Negative sentiments and complaints were disliked.
8. Be a tease. If you want someone to go onto your website, don't give away the whole story in a tweet but use it as a way of hooking the reader.
9. Celebrities - the tiniest detail of your daily routine is not any more interesting because you are famous. People want your professional insights, not to know what you like in a sandwich. 

The seventh installment features Revital Bitan, Intel’s Corporate Responsibility leader in EMEA region, who participated in the afternoon session of the seminar talking about the company’s approach to social media in the field of corporate social responsibility (CSR). Transparency and stakeholder engagement occupy central positions in Intel’s communications strategy as pillars of its CSR communications, she says. Regarding social media, Revital reveals that it’s fundamental not only to know who your target audience is but to understand stakeholders’ expectations and respond to them concisely and clearly. 

Enjoy previous video interviews with: Winfried Haeser (Deutsche Post DHL), Briana Whitlock (Centrica), Fernando Zarur (WWF), Lucy Goodchild (Global Reporting Initiative), Greg Schneider (3BL Media) and Martin Atkin (GREEN.TV)

 

Despite the snow storm, we’re happy that many people joined us for our informal aperitivo.

Our next #WebComms @fterwork will be held in Zurich on February, 20.

Here you are some pictures of the event:

 





 

The KWD Webranking, in addition to the FT Global 100 classification, has compiled the Europe 500 and various country editions ranking the best corporate websites. This year, the research surveyed around 950 companies worldwide.

The average score for the Global 100 companies was 41.9 points, below the halfway mark of 50 points, which can be regarded as a website of good quality.

When searching for the most requested information by professional users (the analysts, investors and business journalists that responded to the KWD Webranking questionnaire), the research found that:

• Almost all companies present their latest annual and interim reports on their corporate websites, as well as archives spanning at least three years
• Only 19% outline the markets they operate in and describe their competitive environment
• Only 7% present their financial goals and a fifth describe their growth drivers or give an indication of their future performance
• Just one in four presents on its websites information about interest-bearing liabilities

The KWD Webranking is the annual research conducted by the consultancy KWD, the digital division of Hallvarsson & Halvarsson, in collaboration with Lundquist.

Top 10 in the KWD Webranking Global 100

1. Eni (87 points)
2. BASF (83)
3. UBS (68)
4. Siemens (64,75)
5= Roche (63,5)
5= Royal Dutch Shell (63,5)
7= Daimler (62,75)
7= Statoil (62,75)
9. Anglo American (62,25)
10. BP (62) 

See the full list on the KWD website.

If you go to our Facebook page or LinkedIn, you can sign up to the event and receive invitations to future #WebComms events. You can also tweet us @lundquist. If you prefer send confirmation via email, fair enough: laura.cappelli @ lundquist.it.

We look forward to seeing you in Milan to meet up and chat about brand new ideas for a brand new year!

Lundquist #WebComms @fterwork takes place on a regular basis to provide an opportunity for communications professionals to network and exchange ideas. Previous get-togethers have taken place in Milan, Zurich, London, Rome and Vienna in the last two years.

23 gennaio 2012 – Milano
Driving sustainability: a safe road to the future. Pirelli Sustainability Day 2012
Pirelli
Viale Sarca 214
informazioni
programma

23 gennaio 2012 – Milano
Una società a responsabilità illimitata. Presentazione “progetto 15%”
Casa della Carità, Camera di Commercio di Milano
Camera di Commercio di Milano, Sala Consiglio di Palazzo Turati, Via Meravigli 9/b
informazioni

24 gennaio 2012 – Milano
L’auto elettrica ama il green
Asso Energie Future, Aper, AssoSolare
Palazzo Reale, Sala della Regina, Piazza del Duomo
informazioni e programma

26-27 gennaio 2012 – Roma
Forum CSR 2012
Abi
Centro Congressi Roma Eventi, Fontana di Trevi, Piazza della Pilotta 4
informazioni
programma

26-29 gennaio 2012 – Bolzano
Klimahouse 2012. Fiera internazionale per l'efficienza energetica e la sostenibilità in edilizia
Fiera Bolzano
informazioni e programma

27 gennaio 2012 - Roma
5° Convegno Nazionale CSR Manager Network Italia (all’interno del Forum CSR 2012)
Abi
Centro Congressi Roma Eventi, Fontana di Trevi, Piazza della Pilotta 4
informazioni e programma

30 gennaio 2012 – Roma
Responsabilità sociale di impresa: dalle linee guida OCSE agli interessi del territorio
Camera di Commercio di Roma
Camera di Commercio di Roma, Aula del Consigli, Via de’ Burrò
informazioni e programma

2 febbraio 2012 – Milano
Generali per i Millennium Goals
Assicurazioni Generali e Università Cattolica
Università Cattolica, Largo Gemelli 1
informazioni

3 febbraio 2012 – Milano
1° A&S Day 2012 - Osservatorio Rendiconti CSR 2010
Acquisti&Sostenibilità
Palazzo Serbelloni, Corso Venezia 16
informazioni
programma

6 febbraio 2012 – Bologna
Governance d’impresa e Responsabilità Sociale. Un rapporto in evoluzione tra scelte volontarie e nuove regole societarie
Fondazione Unipolis, Università di Bologna
Università di Bologna, Sala delle Armi, Via Zamboni 22
informazioni e programma

9 febbraio 2012 – Milano
Diversity management: a che punto siamo? Un'analisi delle politiche di diversity adottate dalle imprese italiane
Osservatorio Diversity Management SDA Bocconi
SDA Bocconi, Via Bocconi 8
informazioni

13 febbraio 2012
Giornata della bellezza sostenibile
Davines, Comfort Zone, Lifegate
informazioni

16 febbraio 2012 – Roma
Valore D: generare valore senza esclusione di genere
Valore D
Roma Eventi Piazza di Spagna – Via Alibert, 5
informazioni

17-19 febbraio 2012 – Pisa
Energia 2012. La Fiera delle Energie Rinnovabili
Associazione Attuttambiente, Aceer (Associazione Certificatori Energetici Energy Managers Regionali)
Stazione Leopolda
informazioni
programma

The sixth installment comes from Winfried Haeser, Vice President External Stakeholders Dialogue at Deutsche Post DHL, which ranked second in the CSR Online Awards Europe 100 ranking and topped our list of Germany's 30 leading companies. Winfried expresses satisfaction for the recognition received for the work the company does in the field of corporate responsibility reporting. But the award doesn’t mean that they are done: it serves as a benchmark to develop further and increase their performance in online CSR communications.

Next installments will be coming soon…stay tuned and enjoy previous video interviews with: Briana Whitlock (Centrica), Fernando Zarur (WWF), Lucy Goodchild (Global Reporting Initiative), Greg Schneider (3BL Media) and Martin Atkin (GREEN.TV)

This is what you will find today if you try to search for something on the world’s most famous encyclopaedia:

Wikipedia has joined Reddit, Mozilla, Wordpress and hundreds of other websites in a global strike to protest against the Stop Online Piracy Act (SOPA), introduced in the United States House of Representatives on October 26 with the aim of fighting the dissemination of pirated digital content on the internet. However, opponents argue this bill is focusing too much on controlling websites that allow file sharing rather than on those who unlawfully generate pirated content.

This is the first time the English version of Wikipedia joins such a protest. The Italian version shut down its website in October as a protest against paragraph 29 of the DDL intercettazioni (wiretapping bill), as we discussed on in a blog post at the time (in Italian only).

A heated discussion is going on on Twitter (using the hashtag #SOPA). @BarackObama tweeted on Sunday why the White House decided not to supportthe SOPA bill as it is presented. 
 

@jimmy_wales, co-founder of the encyclopaedia, announced yesterday through his Twitter profile the #Wikipediablackout decision.


On the other hand, as a supporter of the initiative, @rupertmurdoch also joined the discussion on Twitter 
 
 

Frieda Brioschi, President of Wikimedia Italy, told Lundquist: “I support en.wiki and I hope their protest helps! I also hope that the repetition of certain actions - such as poorly drafted laws and the subsequent protests of netizens - generates constructive debate around these issues.”

And you? What do you think about SOPA? Let us know by commenting on this space.

Enjoy previous video interviews with: Fernando Zarur (WWF), Lucy Goodchild (Global Reporting Initiative), Greg Schneider (3BL Media) and Martin Atkin (GREEN.TV)

Enjoy previous video interviews with: Lucy Goodchild (Global Reporting Initiative), Greg Schneider (3BL Media) and Martin Atkin (GREEN.TV)

Enjoy previous video interviews with: Greg Schneider (3BL Media) and Martin Atkin (GREEN.TV)

Ha esordito appena un paio di mesi fa come prodotto editoriale di un più ampio progetto etico allo studio da almeno un paio di anni: EticaNews, un nuovo sito internet, frutto dell’idea di un gruppo di giornalisti professionisti, avvocati, banker e imprenditori desiderosi di cambiare l’attuale modello italiano di business e comunicazione.

Guidato da Luca Testoni, ex vice caporedattore di Finanza&Mercati, la sua caratteristica principale è l’indipendenza: in prospettiva, la testata sarà finanziata da una fondazione, ente non profit, aderente a uno statuto che garantisce totale autonomia alla redazione. Il progetto prevede che la Fondazione detenga la proprietà del progetto, dato in concessione alla redazione esterna. Due soggetti separati. Nessuna ingerenza. A vigilanza di tutto questo sono stati previsti un codice etico e un comitato etico-scientifico.

“Etica”, eretta a titolo del portale stesso, esprime tutta la sua portata in relazione ai primi destinatari di questo innovativo progetto: gli investitori etici, che adottano un modello diverso, lungimirante e si rendono conto che l’etica, la buona governance e la trasparenza sono oggi più che mai una necessità. È notizia di questi giorni come la parola “etica” si posizioni ai primi posti di un sondaggio Doxa in merito alla consapevolezza da parte degli italiani della CSR, tematica a cui ogni anno dedichiamo una ricerca focalizzata sulla sua comunicazione online.

Uno spazio di denuncia, un wikileaks italiano, un portale di informazione accessibile a tutti e in cui tutti hanno diritto di replica. EticaNews vuole essere soggetto di riferimento di questioni etiche, come la responsabilità sociale d’impresa, il rispetto ambientale, la meritocrazia. Arrivare alla creazione di un vero e proprio rating etico, di un osservatorio socio-politico ed economico ed essere punto di riferimento nazionale sull’etica in materie finanziarie, economiche, politiche.

Idea pazza o rivoluzione?

Here we present the first instalment of this interview series featuring Martin Atkin, editorial director at GREEN.TV and until recently media director of WWF International. He talks about stakeholder engagement through multimedia content. More interviews will be posted in the coming weeks.

How to deal with GMOs and biotechnology in different geographical contexts? Does GDP really measure the wellbeing of a country? What other key indicators could be used for measuring wellbeing? How can we guarantee food supply to millions of malnourished people living primarily in agricultural societies?These are just some of the critical questions that were raised at The Barilla Center for Food & Nutrition’s Third Annual International Forum, which took place at Milan’s Bocconi University on November 30-December 1.

The conference focused on major issues related to food and nutrition and is designed to stimulate debate about the relationship between food security, health, environment, economics and society under the guidance of international experts from the world of science, economics and culture.

Lundquist attended a couple of workshops that provided insights and perspectives from leading academics, industry experts and general public. The need to understand the difference between GMOs and biotechnology and their role in agricultural economies was underlined by Monty P. Jones (Executive Director of Forum for Agricultural Research in Africa), Benedikt Haerling (Director of Foundation on Future Farming) and Vandana Shiva (Founder and Director of Research Foundation for Science, Technology and Natural Resource Policy).

Jean-Paul Fitoussi (President of the ObservatoireFrançais des ConjoncturesEconomiques and advisor of the BCFN), Nic Marks (Fellow and Founder of the Centre for Wellbeing, New Economic Foundation) and Enrico Giovannini (President of ISTAT) among the others discussed what the final objective of an economic policyshould be, trying to define means and indicators for the measurement of people’s quality of life and their limitations.

A final message was launched by a group of high school students, who addressed a touching letter to the world’s top leaders asking them to act (or better react) against injustice, violence and inequality and leave a safe future for future generations.

Taken as a whole, the forum raised interesting questions for us about the definition of a social enterprise as well as public expectation of its activities. The fact that Barilla organized this two-day event is in our view a great example or (why not?) a best practice.

For those who were unable to attend, you can find videos of all the workshopson BCFN’s website and tweets by users who participated are still available on Twitter under the hashtag #BCFNForum.

Next appointment is slated for 28-29 November 2012.

L’Oscar di Bilancio è il premio organizzato dalla FERPI, Federazione Relazioni Pubbliche Italiana, che riconosce i migliori bilanci italiani in nove differenti categorie.


Benvenuto di Patrizia Rutigliano, Presidente Ferpi
 
Joakim Lundquist, come membro Ferpi, è stato membro del gruppo che ha pre-selezionato i bilanci nella categoria “Grandi Imprese Quotate” vinta quest’anno da Piaggio, sulla base del giudizio di una giuria di esperti.

Tra le medie e piccole imprese vince Monnalisa, l’azienda toscana di abbigliamento per bambini, non nuova a questo riconoscimento, mentre tra le grandi non quotate viene riconosciuto il bilancio di Ferrovie dello Stato. Tra le aziende bancarie MPS vince tra le big mentre Emil Banca Credito Cooperativo tra le piccole.

Tra le Fondazioni d’impresa vincono a pari merito Fondazione Cariparma e Fondazione Vodafone mentre tra le organizzazioni non profit CESVI Fondazione Onlus.

Telecom Italia vince, infine, il premio speciale per la governance societaria.

Foto di gruppo dei vincitori degli Oscar nelle nove categorie



Bilanci vincitori a disposizione del pubblico, alcuni tuttavia superano le 300 pagine. L’accattivante bilancio della Fondazione Vodafone è stato tra quelli che hanno riscosso il maggior successo ed è stato tra i primi ad andare esauriti.

The event was also an opportunity to discuss future trends in corporate online communications, with a particular focus on the role played by social media.


Winners of the KWD Webranking Awards 2011 Italy

Telecom Italia won the Italian KWD Webranking Awards 2011 with 89 points out of a possible 100

From the left: Staffan Lindgren (KWD), Carlo Fornaro (Telecom Italia), Joakim Lundquist (KWD)

Eni, the oil and gas company, came in second after winning three years running, scoring 87 points

 From the left: Joakim Lundquist (KWD), Roberto Ferrari (Eni), Massimo Guarnieri (Eni), Staffan Lindgren (KWD)

Hera, the multi-utility company hailing from Bologna, reached third position this year with 85.5 points

From the left: Joakim Lundquist (KWD), Giuseppe Gagliano (Hera), Staffan Lindgren (KWD)

The Best Improver award went to Ansaldo STS, which increased its score by 12.5 points

From the left: Roberto Alatri (Ansaldo STS), Andrea Razeto (Ansaldo STS), Joakim Lundquist (KWD), Staffan Lindgren (KWD)

Special awards for the best companies websites in the ten editions of the Italian Webranking Research

The prize for the best performance in the 10 editions of Webranking Italy went to Eni, which managed to make the top four positions in Italy during the whole decade

The Eni team with Joakim Lundquist (KWD) and Staffan Lindgren (KWD)

Telecom Italia came in second, thanks to the fact that it topped the ranking three times and was a regular name among the top five

The Telecom Italia team with Joakim Lundquist (KWD) and Staffan Lindgren (KWD)

UniCredit reached the third position, having been in the top 10 places in the latest eight years

The UniCredit team with Joakim Lundquist (KWD) and Staffan Lindgren (KWD)


The team of Eni, Telecom Italia and UniCredit in a group photo

 

Massimo Fracaro, moderator, Editor in Chief of CorrierEconomia
Joakim Lundquist, Founder of Lundquist Srl and Head of KWD Italy
“10 anni di comunicazione online in Italia”
Staffan Lindgren, Managing Director International of KWD
“Trends and challenges in online communications 2012”
Sara Rusconi, Head of KWD Webranking Italy
“Social media nella comunicazione istituzionale”

Case studies: Telecom Italia, Edison and Gruppo Hera

Break

17:15

Giulia Dini, Head of Social Media at Lundquist
“Wikipedia: modello di interazione con gli editor”
Round table moderated by Carlo Alberto Carnevale Maffé, professor from SDA Bocconi
Frieda Brioschi, President of Wikimedia Italy
Stefano Maruzzi, Country director of Google Italy
Fabrizio Paschina, Head of advertisement and web of Intesa Sanpaolo

Awards ceremony KWD Webranking Italy 2011

If you are unable to attend the event in person, don't despair.  You can keep track of what's happing via Twitter by watching the hashtag #WRawards and follow the whole event in live streaming on Corriere.it. A link will be provided on this space on Monday.


Here's the programme of the event:

15:00

Massimo Fracaro, moderator, Editor in Chief of CorrierEconomia
Joakim Lundquist, Founder of Lundquist Srl and Head of KWD Italy
“10 anni di comunicazione online in Italia”
Staffan Lindgren, Managing Director International of KWD
“Trends and challenges in online communications 2012”
Sara Rusconi, Head of KWD Webranking Italy
“Social media nella comunicazione istituzionale”

Case studies: Telecom Italia, Edison and Gruppo Hera

Break

17:15

Giulia Dini, Head of Social Media at Lundquist
“Wikipedia: modello di interazione con gli editor”
Round table moderated by Carlo Alberto Carnevale Maffé, professor from SDA Bocconi
Frieda Brioschi, President of Wikimedia Italy
Stefano Maruzzi, Country director of Google Italy
Fabrizio Paschina, Head of advertisement and web of Intesa Sanpaolo

Awards ceremony KWD Webranking Italy 2011

24 novembre 2011 – Roma
Buono per te, sostenibile per il pianeta. Creare valore condiviso attraverso la sostenibilità (V incontro Manager con Anima)
Anima per il sociale nei valori d’impresa
Shenker - Piazza di Spagna, 66
informazioni
programma

25 novembre 2011 – Roma
CSR Management- Responsabilità sociale d'impresa (master part-time, data inizio corsi)
Business School de Il Sole 24 Ore
Sede de Il Sole 24 Ore, Piazza dell'Indipendenza 23 b/c
informazioni

25 novembre 2011 – Milano
Premio all’Innovazione amica dell’Ambiente
Legambiente
Regione Lombardia, Sala Pirelli, Via F. Filzi 22
informazioni
programma

28 novembre 2011 – Roma
Impresa responsabile e welfare oriented. Consegna del Premio Areté 2011
Confindustria
Sala Andrea Pininfarina, Viale dell’Astronomia 30
programma

30 novembre-1 dicembre 2011 – Milano
3rd International Forum on Food & Nutrition
Barilla
Università Bocconi, Aula Magna, Via Roentgen 1
informazioni
programma

30 novembre 2011 – Roma
Diversitalavoro
Sodalitas, Unar, Synesis, Fondazione Adecco per le Pari opportunità
Sede di Microsoft, Viale Avignone 10
informazioni e programma

30 novembre 2011 – Ravenna
Per una crescita intelligente, sostenibile ed inclusiva. Prospettive incrociate sulla responsabilità sociale d’impresa: dall’Europa alle imprese locali
Impronta Etica
Confindustria Ravenna, Via Barbiani 8/10
programma

30 novembre 2011 – Roma
Speculazione sul cibo e crisi alimentari: serve una nuova governance?
Comitato Afro, Unicredit Foundation, Vita, Fondazione Cariplo
Palazzo Reale, Sala Conferenze, Piazza del Duomo 14
informazioni
programma

1 dicembre 2011 – Milano
La classifica mondiale della sostenibilità: presentazione dell’indice di sostenibilità FEEM SIFondazione Eni Enrico Mattei
Fondazione Eni Enrico Mattei, Corso Magenta 63
informazioni
programma

1 dicembre 2011 – Milano
Oscar di Bilancio (premiazione)
Ferpi (Federazione Relazioni Pubbliche Italiana)
Palazzo Mezzanotte, Piazza Affari 6
informazioni
programma

1 dicembre 2011 – Milano
Lavoro & disabilità: dopo le parole, i fatti
Fondazione Sodalitas
Palazzo Reale, Piazza del Duomo 14
informazioni
programma

1-2 dicembre 2011 – Roma
Corso di formazione sul GRI Sustainability Reporting Process
Fondaca (Fondazione per la Cittadinanza attiva)
Via Machiavelli 25, Roma
informazioni
programma

6 dicembre 2011 – Roma
Premio Socialis per tesi di laurea sulla responsabilità sociale e lo sviluppo sostenibile
Errepi Comunicazione
Senato, Sala Caduti di Nassirya, Piazza Madama 11
informazioni

12-13 dicembre 2011 – Milano
Business and Human Rights: in Search of Accountability (VIII Forum Politeia on Business Ethics and CSR in a Global Economy)
Politeia
Fondazione Eni Enrico Mattei, Corso Magenta 63
informazioni
programma

We are pleased to invite you to our annual Italian KWD Webranking Awards, which will reward the winners of the 10th edition of the KWD Webranking Italy Top100 research, conducted by KWD (Hallvarsson & Halvarsson) in collaboration with Lundquist Srl, and published exclusively in Corriere della Sera.

More than 40 listed companies will attend the event, which is emerging as an opportunity to explain the purpose and content of the 2011 research, and to report on the Italian scene, ten years after the first edition. The focus of the event will be on different topics related to online corporate communications, in particular the role played by social media.

Edison, Telecom Italia and Gruppo Hera will present case studies on how to use social media in a corporate context.

The professor from Bocconi, Carlo Alberto Carnevale Caffè will moderate a round table with Stefano Maruzzi (Country Director of Google Italia), Frieda Brioschi (President of Wikimedia Italia) and Fabrizio Paschina (Head of advertisement and web of Intesa Sanpaolo).

The event will conclude with cocktails, offering the chance for professionals to share ideas and initiatives.

To register and for any questions or clarification please contact us at the following email address: cristina.urban @ halvarsson.it

The event can be followed by video streaming on the Corriere della Sera website

#WRawards is the official hashtag for live tweeting the event on Twitter.

9:00 / 10:45 Opening session: User perspectives

• Welcome Address – Carlo Fornaro, Vice President External Relations, Telecom Italia
• Joakim Lundquist, Founding Partner, Lundquist: “Our approach to CSR communications”
• James Osborne, Head of CSR communications, Lundquist: “Building trust through CSR communications”
• Lucy Goodchild, Press & Communications Manager, Global Reporting Initiative: “Who’s reading your report? Why audiences matter for sustainability reporting”
• Erol Bilecen, Head Client Services Asset Management, Bank Sarasin: “A sustainability analyst’s view on CSR reporting”

14:00 / 16:00 Social Media & Multimedia Content – workshop

Moderated by Greg Schneider, Co-founder of 3BL Media

Part I – NGO perspectives

• WWF - Fernando Zarur, Online Content Producer: “Social media beyond the hype: bridging the generational digital gap”
• GREEN.TV – Martin Atkin, Editorial Director: “Online Video – Awareness to action”

Part II – How compagnie use social media

• Enel – Giulio Lo Iacono, CSR Manager: “Global Sustainability and the Shifting Parameters - Living the change through online engagement”
• Intel – Revital Bitan, CSR Manager Israel & EMEA: “Intel’s CSR reporting and stakeholder engagement via social media”

The event is open to all CSR and communications professionals at companies covered in the CSR Online Awards (a list is published here). For the companies not included and for those who are interested in the CSR issues, the opening session and the afternoon workshop will be video recorded and broadcast in live streaming on our blog and on www.telecomitalia.com. The event can also be followed on Twitter with the hashtag #CSRawards. Below the program of the events available on webcast.

Friday 28^th - Program

9:00 / 10:45 Opening session: User perspectives

• Welcome Address – Carlo Fornaro, Vice President External Relations, Telecom Italia
• Joakim Lundquist, Founding Partner, Lundquist: “Our approach to CSR communications”
• James Osborne, Head of CSR communications, Lundquist: “Building trust through CSR communications”
• Lucy Goodchild, Press & Communications Manager, Global Reporting Initiative: “Who’s reading your report? Why audiences matter for sustainability reporting”
• Erol Bilecen, Head Client Services Asset Management, Bank Sarasin: “A sustainability analyst’s view on CSR reporting”

14:00 / 16:00 Social Media & Multimedia Content – workshop

Moderated by Greg Schneider, Co-founder of 3BL Media

Part I – NGO perspectives

• WWF - Fernando Zarur, Online Content Producer: “Social media beyond the hype: bridging the generational digital gap”
• GREEN.TV – Martin Atkin, Editorial Director: “Online Video – Awareness to action”

Part II – How compagnie use social media

• Enel – Giulio Lo Iacono, CSR Manager: “Global Sustainability and the Shifting Parameters - Living the change through online engagement”
• Intel – Revital Bitan, CSR Manager Israel & EMEA: “Intel’s CSR reporting and stakeholder engagement via social media”

Il Sole 24 Ore, Italy’s top business newspaper, has published an exclusive article this morning on the results of the 2011 edition of the CSR Online Awards Italy. This marks the fourth consecutive year that Lundquist’s research into how the internet is used to communicate corporate responsibility is published in association with the newspaper.

The awards will be presented at a gala dinner in Venice on Thursday, along with winners of our rankings for Europe 100, Austria, Germany, Nordic region, Switzerland and UK. The awards ceremony, which will be followed on Friday by a day-long seminar on the future of online communications with international speakers and case studies from leading companies, will be broadcast in streaming (probably on this blog) and can be followed on Twitter via the hashtag #CSRawards.

The article in Il Sole highlighted how the ranking was won this year by Telecom Italia for the first time, followed by Fiat SpA in second place. Eni and Hera – both previous winners of the awards – finished in joint third. The release of the results coincided with publication of the CSR Online Awards Europe today, where Telecom Italia earned third place, followed by Eni in fourth.

Il Sole focuses on the “gaps” in online communications that are made evident by the study. It points out, for example, that 36% of Italy’s biggest listed companies have virtually no system for disclosure of non-financial information via the web. In addition, 15 of the 19 companies that managed to increase their score compared with 2010 are placed in the top 20 positions, meaning there is very little improvement on the part of companies that have little or no reporting capacities for corporate responsibility.

To illustrate this clear split among Italy’s top firms, the newspaper presents a chart showing that 36% of companies provide no CSR report online, 34% have one in PDF while 30% have an interactive version.

You can read more about the results in our news announcement. The article from Il Sole 24 Ore is available for download here (in Italian): Sostenibilità. I buchi nella rete (PDF 326 Kb).

25 ottobre 2011 – Milano
Sodalitas Social Innovation: per nuove partnership profit-non profit
Sodalitas
Auditorium Assolombarda, Via Pantano 9
Informazioni
Programma 

27 ottobre 2011 – Roma
Public- Private Joint Efforts Towards Rio+20
Global Compact Network Italy, Ministero degli Affari Esteri
International Conference Room, Ministero degli Affari Esteri, Piazzale della Farnesina 1
Informazioni e programma 

27-28 ottobre 2011 – Venezia
3^rd Lundquist Seminar on Online CSR Communications
Lundquist
Telecom Italia Future Center, San Marco 4826, Campo San Salvador, Venezia
(Aperto solo alle società incluse nel ranking e su invito)
Informazioni 

3 novembre 2011 – Roma
I fondi pensione aziendali e gli investimenti sostenibili e responsabili in Europa (Conferenza di presentazione dello Studio Eurosif 2011)
Forum per la finanza sostenibile, Abi
Palazzo Altieri, Sala Verde, Piazza del Gesù 49, Roma
Informazioni e programma 

3 novembre 2011
Premio all’Innovazione amica dell’ambiente (scadenza iscrizioni)
Legambiente
Informazioni 

7 novembre 2011 – Milano
Verso una green economy. Manifesto per un futuro sostenibile dell’Italia
Fondazione per lo sviluppo sostenibile
Sede de Il Sole 24 Ore, Via Monte Rosa 91
Informazioni e programma 

9-12 novembre 2011 – Rimini
Ecomondo. 15° Fiera internazionale del recupero di materia ed energia e dello sviluppo sostenibile
Rimini Fiera
Informazioni e programma 

10 novembre 2011 – Rimini
Premio per le imprese per lo sviluppo sostenibile (premiazione, all’interno di Ecomondo)
Fondazione per lo sviluppo sostenibile
Informazioni
Programma 

17 novembre 2011 – Milano
Mobility & Business travel. Premiazione Green manager of the year 2011
Acquisti & Sostenibilità
Nhow, Via Tortona 35
Informazioni e programma 

21-23 novembre 2011 – Milano
III Edizione Award Sostenibilità (all’interno di Matching 2011)
CDO-Compagnia delle Opere
Fieramilano Rho
Informazioni 

23 novembre 2011 – Milano
Banche territoriali: strategie, innovazione e responsabilità sociale d’impresa. Cerimonia di premiazione del premio Banca e Territorio
AIFIN-Associazione Italiana Financial Innovation
Informazioni 

23 novembre 2011 – Milano
CDP Italy Report 2011
CDP-Carbon Disclosure Project, Accenture, Banca MPS, Kyoto Club
Borsa Italiana, Piazza degli Affari 6, Milano
Informazioni e programma 

25 novembre 2011 – Roma
CSR Management- Responsabilità sociale d'impresa (master part-time, data inizio corsi)
Business School de Il Sole 24 Ore
Sede de Il Sole 24 Ore, Piazza dell'Indipendenza, 23 b/c
Informazioni

We are pleased to invite you to our annual Italian KWD Webranking Awards, which will reward the winners of the 10^th edition of the KWD Webranking Italy Top100 research, conducted by KWD (Hallvarsson & Halvarsson) in collaboration with Lundquist Srl, and published exclusively in Corriere della Sera.

With more than 40 listed companies expected to attend, the event will be an occasion to explain the purpose and content of the 2011 Webranking research and to reflect on the state of online corporate communications 10 years after Webranking came to Italy. The event will cover various topics related to online corporate communications and focus in particular on the role of social media.

The event will conclude with cocktails, offering the chance for participants to share ideas and initiatives.

The complete programme will be sent in coming weeks.

We would also like to take this opportunity to invite you to the international awards ceremony to be held in London on Thursday 24^th November.

For any questions, please contact: cristina.urban @ halvarsson.it

Italian KWD Webranking Awards 2011

It was back February when Consob, the Italian equivalent of the Securities and Exchange Commission, issued a recommendation to companies requiring them to publish more detail not only about remuneration but also about succession plans. The recommendation was part of the process towards new Italian legislation regarding increased transparency in management compensation, which will become law in 2012 and bring into force EU legislation.

Consob has now started a consultation exercise about changes to its Issuers Regulation that will make it compulsory for companies to publish a report on pay at least 21 days before each AGM. The report will have to contain a first part with a description of the company's policy on remuneration while the second part will detail the pay of specific managers and directors.

At the moment, listed companies in Italy are not required to communicate their remuneration policy to the market, although they must disclose compensation figures and outline incentive schemes tied to financial instruments.

The proposed changes to Consob’s regulation will require more disclosure about managers’ pay and also clear information about remuneration policies, including stock options and golden parachutes.

We welcome these modifications, which are in line with our push for more transparency in financial communication. We hope that the increased attention being placed on pay will encourage companies to give more visibility to this kind of information on their websites and not just to comply with the new regulations by adding a couple of pages to their annual reports.

For the moment, the latest results of our annual KWD Webranking study show that still 72% of the largest 100 Italian listed companies do not present any information on remuneration online, a number that has improved only marginally since the Consob recommendation issued in February (it was 79% in 2010).