The 2012 edition of Lundquist's Employer Branding Online Awards kicked off this month with the release of an online questionnaire aiming to track people’s expectations when they browse the web for job opportunities and careers information.
The previous questionnaire we did on this topic in 2010 drew more than 400 responses from people in 30 different countries, with the results revealing the importance of simplicity, clarity, real information and interaction with real people. This year, our objective is to get more than 500 responses from different target groups (students, HR professionals, employees from different industries) and build up a more complete picture of the experiences and expectations of jobseekers and employees in the rapidly evolving scenario of the Internet.
The survey results will be used to refine the evaluation protocol with which we assess the quality of the careers sections of corporate websites in the Employer Branding Online Awards. During May and June we aim to assess the online employer branding of the top 100 companies in Europe and a selection of major German, Italian and Swiss companies.
We have already identified some of the key innovations in our 2012 Employer Branding research. The study will give special attention to the blurring of the boundary of the corporate website, investigating for example how social media is becoming part of employer branding strategies and how companies are delivering mobile experiences to their audiences.
Please take 5 minutes of your time to fill in the new questionnaire: it consists of 25 questions divided in 5 sections (your data will be available to us only in anonymous and aggregated form, though if you leave an email address we will be happy to send you a summary of the results). You can access directly here.
Summary of 2010 Employer Branding Questionnaire (PDF, 825 Kb)