Birra Peroni: “My Beer Is Just Like Me”


Produce the company’s new sustainability report following the Global Reporting Initiative’s G4 guidelines and focusing communications and design on making the company’s commitment relevant from a consumer and employee perspective. Integrate the report with the launch of a new company website.


Our work

  • Data collection and writing of full sustainability report, in line with GRI G4 guidelines (Core)
  • New narrative focused not on the company perspective but on shared challenges/aspirations with consumers, based on the slogan “My beer is just like me” (“La mia birra è come me”)
  • “Hybrid” approach to content as a way to capture attention with social media campaign, a clear overview and stories online, plus a full report available for download (i.e. online as a channel in its own right, rather than a pure duplication of a full report)
  • Digital-first approach supported by storytelling and visual content
  • Graphic design and impagination of printed report
  • Content and concept support for new website, corporate and brand social media accounts and internal communications campaign



Peroni published its Sustainability Report in April 2016, launching at the same time a Twitter campaign with the hashtag #LaMiaBirraèComeMe. The purpose was to change the perspective of sustainability communications shifting the focus from the company to the stakeholder and engaging the audience with a progressive approach that exploits the potential of all digital and traditional communication platforms.


At the 2016 Corporate & Financial Awards, Lundquist and Birra Peroni won the “Gold” award for Best Sustainability Campaign and were “Highly Commended” for Best Online Report. Read more about this recognition for our work on the Peroni sustainability report.


Leave a Reply

Post Comment

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Getting left behind? CSR communications in Switzerland undermined by low transparency

The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.


The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

Deadline for Webranking evaluations set for Aug. 31

On Thursday August 31st we will be closing the 2017-2018 edition of Webranking for the year, the annual ranking measuring the quality of online financial and corporate communications. The Italian, Swiss, and Austrian editions of Webranking by Comprend are carried out and coordinated by Lundquist.


This is the last call for companies to notify us of any significant changes made to their websites during the month of August, by sending us, via e-mail, a list of links to the pages that have been altered.


Our latest thinking

© 2016 Lundquist – Partita IVA 05881100969