Bilanz exclusively covers 3rd edition of Swiss non-listed research

Swiss business weekly Bilanz reports exclusively today that for Swiss non-listed companies, the gap between companies who strive to communicate credibly and those who fail to provide adequate information is widening. Now in its third edition, Lundquist conducts the Swiss ranking in collaboration with Comprend.

 

Winners: Swiss Post, Zürcher Kantonalbank and SBB clinch the titles for best digital communicators

 

READ OUR WHITEPAPER HERE

 

Webranking works as a stress test, in that it measures the fundamentals of online corporate and financial communications and dialogue of the largest listed companies, based on stakeholder demands. The research’s objective is to promote a digital culture within companies and help them understand how to meet the growing expectations of stakeholders.

 

Why invest in corporate communication?

This year the sample of companies evaluated has grown from 29 companies to 40. This growth demonstrates the increasing importance Swiss non-listed companies play in both their local and global settings. Non-listed companies increasingly need to take transparency and openness on major digital channels seriously, as they compete directly alongside their listed counterparts to gain the confidence of their high demanding consumers.

 

A number of companies have seen their scores improve this year, especially discount supermarket chain Denner, perfumer Firmenich and equipment manufacturer Liebherr, which improved by 11.6, 10 and 9.8 respectively.

 

 

Surprising result see’s non-listed companies improve by leaps and bounds, yet gap of credible communicators remains wide

This year eleven Swiss non-listed companies pass the test (above 50% of the score), up from 6 last year. The average number of points achieved by the companies is 32.6 points (41%), up from 31.4 points (39%) in 2015.

 

Companies that achieve between 30% and 50% of the maximum score find themselves in the “held back” category, with this number staying the same as last year at 48%. Those at the bottom of the ranking, who do not meet the minimum content required by the market, hit 25%, down from 31% in 2015.

 

Despite the overall pass rate increasing, and the failure rate decreasing, individual company scores continue to show an increasing gap between those investing time and energy in their online comms, and those who are struggling to meet their stakeholders’ demands. The top performing company, in fact, outperforms the lowest scoring company by a staggering 39.5 points.

 

Swiss Post clinches first place

State-owned entities are improving their transparency in online comms with Swiss Post clinching first place with 50.7 points, and Swiss railway provider SBB in third place with 47.6 points. Zürcher Kantonalbank, up from third place, takes second place with 48.5 points. It is positive to see these state-owned companies in the top three, as operating with tax payers money takes on an increased expectation for transparency.

 

 

 

For further information regarding the research and to order a full company report, please contact caroline.becker@lundquist.it and martina.scapin@lundquist.it

 

About the research

Webranking by Comprend is Europe’s most in-depth analysis of online financial and corporate communication. Now in its 20th edition, the European study ranks the largest listed companies in Europe. The full ranking will be published on Comprend’s website.

 

Webranking by Comprend surveys more than 800 websites across the globe using criteria that are based on the views of people who actually use corporate information. Every year an exclusive panel of about 460 analysts, investors, shareholders, job seekers, journalists and other stakeholders are asked what information and services are the most important to them.

 


Leave a Reply




Post Comment

Read our blog

Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

Latest news

Daniele Righi - Companies & Wikipedia - Merita Business - SMDAYIT
The top 5 reasons why companies should be interested in Wikipedia – Podcast

(LISTEN TO THE PODCAST)

 

It has definitely been a long journey. After nine years on the field with Lundquist Wikipedia Research , we know there is still plenty of work and training to do in order for companies to acknowledge how Wikipedia can work for them.

 

For this reason, we continue to share our knowledge and keep training companies on how to properly engage on Wikipedia. We warn them of the consequences of editing without a proper understanding of Wikipedia’s rules and customs and support them in this endeavour.

 

Today Lundquist’s Daniele Righi had an interesting conversation on the matter with Giorgio Minguzzi, host of the Merita Business Podcast. Throughout the podcast, Daniele also shares five reasons for why companies should be interested in Wikipedia:

Webranking 2016-2017 Europe: Is your corporation communications primed for a Trump era?

As published by the FT’s Investors Chronicle and Italy’s Corriere Economia (Corriere della Sera), the 20th edition of Webranking reveals that European stalwarts are paving the way to credible comms. The ranking is conducted by Comprend in collaboration with Lundquist.

 

Winners: Snam, Wärtsilä and ENI clinch the titles for best online communicators in Europe

 

Read our whitepaper here

 

Our latest thinking

© 2016 Lundquist – Partita IVA 05881100969

css.php