“Beyond the report” (infographic): findings from the CSR Online Awards Survey 2012

Lundquist today publishes results of the CSR Online Awards 2012 Survey, its annual study carried out to understand how experts in corporate social responsibility (CSR), sustainability professionals and stakeholders use the internet to obtain information and exchange views.

Now in its fifth edition, this year’s survey shows some fascinating trends, as reported exclusively today in Il Sole 24 Ore, Italy’s top business daily.
The CSR Online Awards Survey 2012 received 400 responses, taking the total to more than 1,200 over five years. This provides Lundquist’s research with valuable insights on how the internet is changing the way people engage with companies (and each other) on corporate responsibility and sustainability issues. A preview of the key findings were published on our blog (Beyond the report: engagement, social media and visual communications).


The findings are summarised in the infographic below (available on our Pinterest board.)



The CSR Online Awards Survey will remain open during the entire year and renewed with a fresh set of questions annually. Our aim is to capture as many responses as possible from a wide range of people and build an on-going monitor of trends in online CSR communications. So, if you haven’t already done so, have your say and take the survey (it takes 10-15 minutes) at this link. If you leave an email address in the final question, we’ll send you a summary of the findings.


If you have feedback on the 2012 survey or suggestions for questions and topics to include in next year’s questionnaire, we’d love to hear from you and have set up a separate survey to gather your input.


Further information:

Article on Il Sole 24 Ore “I bilanci online non bastano” (in Italian only)

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Our blog is an informal space we use to keep in touch with friends and all those who share our enthusiasm for digital and corporate communications. We post our views on interesting trends, comment on best practice or report back from the conferences we speak at or attend. We also highlight our latest videos and post announcements and photos from our own events. We hope you’ll be inspired to think, comment and share.

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