What we do at Lundquist

 Measure   Manage   Change

Lundquist is a strategic consultancy specialised in online corporate communications. We adopt a tried-and-tested approach to all our projects, dividing them into three phases: Measure | Manage | Change. Thanks to our extensive research activities, we have particular expertise in financial communications and reporting, corporate responsibility, employer branding, social media as well as user experience and interaction design. Keep up-to-date with all our activities, events and research or download our white papers. See what’s on.

Blog

How insurers are adapting their sustainability communications to the digital age

The immediacy of digital communications and social media poses a particular challenge to insurers, which tend to deal with issues that are important but complex, placeless and long-term while engagement thrives on the here-and-now.

 

In an article for industry journal Insurance Day published this week, I examine how digital is forcing European insurance companies to evolve their corporate responsibility (CR) and sustainability approaches. Traditionally focused on a coterie of of specialists and experts, companies have realised that environmental, social and governance topics are entwined with business performance and customer trust. Corporate responsibility should therefore not be somehow separate from the rest of a business’s communications but deeply integrated into its agenda, all the more so in a digital age.

Lundquist è partner del Mashable Social Media Day

Mashable Social Media Day + Digital Innovation DaysGiunto alla quarta edizione, il Mashable Social Media Day è un importante evento dedicato all’innovazione digitale.

 

Una manifestazione che vedrà Lundquist sia tra i partner sia tra i relatori attraverso Joakim Lundquist (con un intervento dal titolo: La sostenibilità come strumento a supporto della Social Media Strategy. Il caso Birra Peroni) e Daniele Righi (con un intervento dal titolo: Wikipedia: se si parla della tua azienda potresti già avere un problema. Come intervenire ma soprattutto perché).

Gli ingredienti per uno storytelling di successo

Ormai tutti i professionisti che si occupano di comunicazione corporate e sostenibilità aziendale sanno che le storie, le interviste, i case study e gli esempi concreti sono l’elemento chiave per far capire al mondo come un’azienda affronta i temi più importanti, per lei e per il mondo.

 

In base alle nostre ricerche, gli esperti di sostenibilità e professionisti della CSR considerano questo elemento tra quelli fondamentali per valutare l’impegno di una società, appena al di sotto della strategia e più importante di dati di performance o altre informazioni quantitative.

 

Ma, come si sa, molti ci provano e pochi ci riescono.

News

Getting left behind? CSR communications in Switzerland undermined by low transparency

The performance of Swiss companies in the 7th edition of the CSR Online Awards is undermined by a lack of transparency, an issue that has not improved since our previous edition of the research two years ago.

 

The top of the ranking of 57 leading Swiss companies – published today in association with Bilanz magazine – remains little changed from the past. Nestlé maintains its dominance in the top spot (63.5 points), comfortably beating Roche (55.25) and Credit Suisse (52.5) into 2nd and 3rd place respectively. But the wider picture is marred by the fact that a majority of the companies we studied don’t meet basic levels of non-financial transparency on environmental, social and governance topics, either online or in formal reports.

Deadline for Webranking evaluations set for Aug. 31

On Thursday August 31st we will be closing the 2017-2018 edition of Webranking for the year, the annual ranking measuring the quality of online financial and corporate communications. The Italian, Swiss, and Austrian editions of Webranking by Comprend are carried out and coordinated by Lundquist.

 

This is the last call for companies to notify us of any significant changes made to their websites during the month of August, by sending us, via e-mail, a list of links to the pages that have been altered.

 

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