What we do at Lundquist

 Measure   Manage   Change

Lundquist is a strategic consultancy specialised in online corporate communications. We adopt a tried-and-tested approach to all our projects, dividing them into three phases: Measure | Manage | Change. Thanks to our extensive research activities, we have particular expertise in financial communications and reporting, corporate responsibility, employer branding, social media as well as user experience and interaction design. Keep up-to-date with all our activities, events and research or download our white papers. See what’s on.

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Users and uses: what the GRI will discover about digital transformation

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Three years ago, I was lamenting the lack of talk of digital and social at the last Global Reporting Initiative (GRI) conference sustainability reporting.

 

With all the talk of how engagement was supposed to become the key for determining the relevance of issues to different companies, stakeholders and contexts, it was surprising to me that so few made the connection with the way technology is transforming our system of relationships. Sadly, engagement has turned out to be principally carried out inside companies and in low-tech ways – interviews, surveys, focus groups, workshops. Connecting to a wider conversation is rare.

Four Top Mistakes Experts See in Online CSR Communication
Burnout! by Skley, on Flickr

 

And yet, when it seems that the hardest choices have been made, there it comes, the external opinion, the outside perspective. It’s the most unpredictable part of the process due to the variety of people out there with differing habits, expectations and opinions. What’s more, on-screen reading habits mean users will absorb only a small fraction of your actual content.

 

At Lundquist, we’ve been asking experts, professionals and stakeholders what frustrates them most while navigating corporate sustainability information online and engaging with companies. It’s research we’ve been doing over the past years as part of the CSR Online Awards, drawing on input from 1,600 people. We’ve been looking at the initial reactions in our latest survey, currently ongoing. Here are top four errors to avoid, according to the people who spend most time sifting through online CSR disclosures:

Our secret to sustainability communications: just ask…

Lundquist CSR Online AwardsIn much of the developed and urban world, digital is making life faster, more interconnected and more data-dependent. Our interactions have become more informal and yet more mediated thanks to the emergence of new communication platforms with their streams, algorithms and networks of connections.

 

What does this trend mean for sustainability and corporate responsibility (CR), concepts that (should) revolve around relations and interactions? How is it changing the way people engage on social, environmental and governance themes?

 

That’s a question we at Lundquist have been asking since 2007 as part of our CSR Online Awards. The 1,600 responses we’ve received over the years have provided illuminating insights. And it’s time to reach out again to all those involved in sustainability – whether professionally or personally – to take the pulse of how engagement is evolving in a digital age.

 

Have your say: join the survey now.

News

Webranking by Comprend - FT500 Europe - European results
Webranking FT500 2015-2016: Discover which companies communicate best to their stakeholders

As published by the FT’s Investors Chronicle,  the 19th annual edition of Webranking reveals that while Europe’s 500 largest multinationals are improving their online communication, they still have a way to go to adequately respond to capital market needs.

 

For full results, read our whitepaper here

 

Webranking by Comprend - FT500 Europe - Italian results
Webranking Europe 2015-2016: Scoprite come le aziende italiane si posizionano in Europa

Siamo lieti di annunciare i risultati della 19° edizione di Webranking delle 500 maggiori società in Europa, la ricerca europea più importante della sulla comunicazione corporate digitale. La classifica è stata pubblicata nel FT’s Investors Chronicle.

 

Scaricate il report e scoprite come le più grandi aziende italiane comunicano sui canali digitali.

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