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    Lundquist Academy

    Lundquist Academy trains and coaches communication teams to face digital challenges.   Subscriptions are now open for the 1st Training course for corporate digital project enablers.   The ob...

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    Discover our credentials

    Over the years, we have worked with more than 70 major European companies: see some examples of our work....

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  • Our research series         

    Our research series

    Our thinking is based on rigorous, authoritative research because we recognise the value of a quantitative, measurable approach....

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  • Wide-ranging expertise         

    Wide-ranging expertise

    Our strength lies in deep understanding of corporate communications challenges, from corporate responsibility to user experience....

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    We adopt a tried-and-tested approach to all our projects, dividing them into three phases: Measure | Manage | Change. Discover how we work...

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What we do at Lundquist

 Measure   Manage   Change

Lundquist is a strategic consultancy specialised in online corporate communications. We adopt a tried-and-tested approach to all our projects, dividing them into three phases: Measure | Manage | Change. Thanks to our extensive research activities, we have particular expertise in financial communications and reporting, corporate responsibility, employer branding, social media as well as user experience and interaction design. Keep up-to-date with all our activities, events and research. See what’s on.

Blog

Deutsche Post DHL’s secret to success in digital: a clear vision

Michael-Sellen - Interview - Deutsche-Post - CSR-Online-Awards-2014Companies need a clear vision of what they want to achieve on in digital channels and social media. Very often, digital managers focus on specific metrics, such as likes or followers in social media, which are important but don’t reflect engagement. Michael Sellen, Head of Internet, eMedia Team at Deutsche Post DHL, says companies need to create a framework aligning content creation and content distribution.

 

Moreover using social media channels as an integral part of stakeholder engagement offers companies the possibility to be part of a dialogue and even manage it: people now expect companies to be active on social media and it’s a risk for a company not taking part of this conversation.

Wikipedia & business: why should you care and what you can do legitimately

Wikipedia logoWikipedia is important for companies. So what stops them from engaging fully and how can a relationship work between business and the Wikipedia community?

 

Wikipedia is the 6th most visited and consulted website on the web, the 7th in Italy (ahead of the country’s two most popular newspapers la Repubblica and Corriere della Sera). Eight times out of 10 Wikipedia-related entries end up in the first results page on Google.

 

There is more. 

Tips from Siemens on engaging people through corporate storytelling

Tobias Dennehy - Interview - Siemens - CSR Online Awards 2014“Through good storytelling, companies will enable conversations in social media much better than through facts or corporate messages,” says Tobias Dennehy, Corporate Story Architect & Editorial Change Manager at Siemens, summarising his talk at our CSR event in Milan.

 

This is not an easy process, he added. Companies are best off not telling their messages directly, but through others… through their stories. With so many messages and so many challenges out there, the most important question becomes: “What can we do not to be boring?” Dennehy explains why it’s critical to find an entertaining story of some person that your audience can relate to.

News

europe
How Europe’s largest 500 companies fare in the communications “stress test” Webranking 2014-2015

As published today by Forbes, the 18th annual edition of Webranking has evaluated the largest 500 European companies by market capitalisation, assessing their ability in digital corporate communications. The research is conducted by Swedish consultancy Comprend (digital division of Hallvarsson & Halvarsson) in collaboration with Lundquist.

italy
Eni, Snam and Telecom Italia top European Webranking 2014-2015

As published today by CorrierEconomia and Forbes, the 18th annual edition of Webranking has evaluated the largest 500 European companies by market capitalisation, revealing some positive results for Italy’s largest listed companies. The research is conducted by Swedish consultancy Comprend (digital division of Hallvarsson & Halvarsson) in collaboration with Lundquist.

Lundquist channel

Interview with Giangiacomo Olivi, DLA Piper - Italian KWD Webranking Awards 2012 - Cookies & Privacy

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