What we do at Lundquist

 Measure   Manage   Change

Lundquist is a strategic consultancy specialised in online corporate communications. We adopt a tried-and-tested approach to all our projects, dividing them into three phases: Measure | Manage | Change. Thanks to our extensive research activities, we have particular expertise in financial communications and reporting, corporate responsibility, employer branding, social media as well as user experience and interaction design. Keep up-to-date with all our activities, events and research or download our white papers. See what’s on.

Blog

Users and uses: what the GRI will discover about digital transformation

Social media live stream

 

Three years ago, I was lamenting the lack of talk of digital and social at the last Global Reporting Initiative (GRI) conference sustainability reporting.

 

With all the talk of how engagement was supposed to become the key for determining the relevance of issues to different companies, stakeholders and contexts, it was surprising to me that so few made the connection with the way technology is transforming our system of relationships. Sadly, engagement has turned out to be principally carried out inside companies and in low-tech ways – interviews, surveys, focus groups, workshops. Connecting to a wider conversation is rare.

Four Top Mistakes Experts See in Online CSR Communication
Burnout! by Skley, on Flickr

 

And yet, when it seems that the hardest choices have been made, there it comes, the external opinion, the outside perspective. It’s the most unpredictable part of the process due to the variety of people out there with differing habits, expectations and opinions. What’s more, on-screen reading habits mean users will absorb only a small fraction of your actual content.

 

At Lundquist, we’ve been asking experts, professionals and stakeholders what frustrates them most while navigating corporate sustainability information online and engaging with companies. It’s research we’ve been doing over the past years as part of the CSR Online Awards, drawing on input from 1,600 people. We’ve been looking at the initial reactions in our latest survey, currently ongoing. Here are top four errors to avoid, according to the people who spend most time sifting through online CSR disclosures:

Our secret to sustainability communications: just ask…

Lundquist CSR Online AwardsIn much of the developed and urban world, digital is making life faster, more interconnected and more data-dependent. Our interactions have become more informal and yet more mediated thanks to the emergence of new communication platforms with their streams, algorithms and networks of connections.

 

What does this trend mean for sustainability and corporate responsibility (CR), concepts that (should) revolve around relations and interactions? How is it changing the way people engage on social, environmental and governance themes?

 

That’s a question we at Lundquist have been asking since 2007 as part of our CSR Online Awards. The 1,600 responses we’ve received over the years have provided illuminating insights. And it’s time to reach out again to all those involved in sustainability – whether professionally or personally – to take the pulse of how engagement is evolving in a digital age.

 

Have your say: join the survey now.

News

European insurance companies rising stars of online corporate communications


  • Insurance sector improves average score by 5.3 points
  • Top performers include Generali, Munich Re and Aegon
  • Insurance sector 2nd most transparent out of 22 sectors

In an opinion piece published exclusively by Insurance Day, the 2nd annual edition of the Webranking insurance sector report reveals that European insurance companies improved their overall score by 5.3 points since 2014, indicating that the once dormant insurance sector is beginning to wake up to the calls of stakeholders.

 

Download the executive summary here

Spotlight on Europe’s banks as they face the communications stress test

As revealed in an opinion piece published in International Banker today, the Webranking by Comprend study has taken a closer look at European banks to assess how the sector is addressing the challenges of digital communications in relation to corporate transparency.

 

Now in its 19th edition, Webranking is the most well-known analysis of corporate and financial communications in Europe, conducted by digital consultancy Comprend in collaboration with Lundquist. Because it is based on the demands of actual stakeholders such as investors, analysts and journalists, Webranking works like a “stress test” for digital corporate communications.

 

Download the executive summary for the banking sector.

Lundquist channel

Follow @lundquist

© 2015 Lundquist – Partita IVA 05881100969

css.php