What we do at Lundquist

 Measure   Manage   Change

Lundquist is a strategic consultancy specialised in online corporate communications. We adopt a tried-and-tested approach to all our projects, dividing them into three phases: Measure | Manage | Change. Thanks to our extensive research activities, we have particular expertise in financial communications and reporting, corporate responsibility, employer branding, social media as well as user experience and interaction design. Keep up-to-date with all our activities, events and research or download our white papers. See what’s on.

Blog

Wikimania 2016 – “Wikipedia is about building bridges, not walls”. A lesson for companies

Wikipedia_Wikipedia is about building bridges, not walls” – said the founder of Wikipedia Jimmy Wales during the opening speech that kicked off Wikimania 2016: the 12th annual world conference on Wikipedia and projects alike that took place in Esino Lario, a small village of about 700 inhabitants in Nothern Italy.

 

We experienced this collaborative spirit first hand at the conference,  hearing from experienced Wikipedians also about the controversial role of companies editing the free encyclopaedia. We wrote a report on the topic, which is based on the Lundquist Wikipedia Research we have  carried out since 2008, including data as well as good and bad examples. Should you be interested you can download it for free here.

Users and uses: what the GRI will discover about digital transformation

Social media live stream

 

Three years ago, I was lamenting the lack of talk of digital and social at the last Global Reporting Initiative (GRI) conference sustainability reporting.

 

With all the talk of how engagement was supposed to become the key for determining the relevance of issues to different companies, stakeholders and contexts, it was surprising to me that so few made the connection with the way technology is transforming our system of relationships. Sadly, engagement has turned out to be principally carried out inside companies and in low-tech ways – interviews, surveys, focus groups, workshops. Connecting to a wider conversation is rare.

Four Top Mistakes Experts See in Online CSR Communication
Burnout! by Skley, on Flickr

 

And yet, when it seems that the hardest choices have been made, there it comes, the external opinion, the outside perspective. It’s the most unpredictable part of the process due to the variety of people out there with differing habits, expectations and opinions. What’s more, on-screen reading habits mean users will absorb only a small fraction of your actual content.

 

At Lundquist, we’ve been asking experts, professionals and stakeholders what frustrates them most while navigating corporate sustainability information online and engaging with companies. It’s research we’ve been doing over the past years as part of the CSR Online Awards, drawing on input from 1,600 people. We’ve been looking at the initial reactions in our latest survey, currently ongoing. Here are top four errors to avoid, according to the people who spend most time sifting through online CSR disclosures:

News

Celebrating 20 years of Webranking – companies included and deadlines

 It’s Webranking by Comprend’s 20th anniversary this year, and we have kicked off the evaluation process for the 2016-2017 edition in style. Europe’s most in-depth analysis of online financial and corporate communication covers the largest companies in Europe as well as several country rankings. The ranking is conducted by Comprend in collaboration with Lundquist which manages the Italian, Swiss and Austrian rankings.

Roche, Merck Kygaa and Sonova best digital communicators in the healthcare industry

  • Top performers include Roche, Merck Kgaa, and Sonova
  • Healthcare sector 4th most transparent out of 22 sectors

Lundquist is pleased to announce the first Webranking by Comprend sector report focusing exclusively on the healthcare sector.  The report analyses whether healthcare companies are responding transparently to the most critical issues facing the sector today, and reveals that the sector is making slow progress in answering the calls of stakeholders.

 

Download the executive summary here

 

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